Timberlines

Sondheim and an Angel Brighten up my New Year, Twice

2012-01-02T10:54:00.000-08:00

Last night I had to make an unexpected drive back to the Monterey area beach house on the final day of vacation after having returned home earlier in the day then finding that some very important items were left behind and unattended to before our departure with no means to address them remotely. I was driving along and brooding about my misfortune on having to retrace a 2-1/2 hour trip at 8pm and then return to Stockton again this morning in time for work after two weeks out of the office. In fact this was the 2nd year in a row with an inauspicious start after last year waking up on New Year's day to find a nail in my tire and none of the normal tire shops open on the holiday when I had to return home later that day. The nail was in a spot that could not just be patched and I had some challenging tires to replace and too long a drive home on the space saver spare. Fortunately, good providence returned when I found Angel's Tire Service in nearby Castroville just happened to be open that morning and have a single used tire that would fit the bill.

So picture my mood last night, alone on the road thinking, "Here we go again, what a lousy start to the New Year!", kicking myself for failing to button up all the details before leaving the beach earlier in the day, half-resenting my wife who's comfortable at home despite offering to accompany me. In an effort to change this dark disposition I turned on Sirius radio looking for some Jazz and was surprised to find a rebroadcast of NPR's Piano Jazz with Marian McPartland from 1994 featuring an hour long session interviewing and playing with Stephen Sondheim. I had only missed the first 10 minutes or so. As I am also a fan of musical theater (performing some show tunes now and then as part of a chorus) and of Sondheim's work, (not just because he's a great fan of the Blackwing pencil), I couldn't help thinking about Angel's tire and that perhaps good providence was returning again to salvage my first day of the year once again.

This is a great listen. There is some great discussion between Stephen and Marian in this segment and with her playing some of his tunes on piano with her own interpretations and Stephen commenting back about those as well as his own thoughts and stories about composing those songs. One of my favorite parts is when she plays "Send in the Clowns" and he talks about both the Sinatra version, re-scored by Nelson Riddle (another Blackwing pencil user) and trying to get Nelson to change something he didn't like and then alternatively willingly making a change for Barbara Streisand request on another change in the same tune as he agreed with the reason for the change. This segment starts about 22 minutes into the session, though the whole show is a highly recommended listen and very enjoyable.

I forgot fully about my false start to the year and even had a lovely drive back this morning witnessing a gorgeous sunrise coming up over the fog rolling out of the central valley and covering the lower reaches of the San Luis Reservoir as I drove down the pass. I just had to stop and take the photo here along the way. Then I return to the office this morning and find an e-mail from Justin over at Obercreative that had come in over the holiday with a scan of a page from Sondheim's new book "Look, I Made a Hat". In it Sondheim mentions "In Finishing the Hat I sang a paean of praise to the Blackwing pencil" and then goes on to mention. The timing really couldn't be any better. What a great start to the New Year. Going to have to order this ASAP.

So thanks Stephen and thanks to Angel for brightening up my false starts these past two New Years. And to any of you who'd had a somewhat slow beginning to the new year I hope this story has been at least a little "enlightening". Happy New Year and here's to having a great and very creative 2012.

Studio 602 Introduces "Blackwing Sessions"

2011-12-09T13:33:00.000-08:00

I am very pleased to announce “Blackwing Sessions”, a new adventure in expanding the range of fresh content we are producing to support creativity and the use of pencils. Blackwing Sessions is a new production from Studio 602, our entertainment and educational blog at Pencils.com. The inaugural Blackwing Sessions video features my good friend Christian Tamburr as our first Blackwing Featured musical artist, and will be released on Studio602 in its full length version on Monday December 12^th. Until then here is a short teaser cut from the full length version. More about Christian and the Blackwing Sessions below.

Christian’s musical talents in the jazz world as a top vibraphonist (he plays a mean piano too) are well respected, and include an "Outstanding Jazz Solo Performer" award from Downbeat Magazine. He and a growing number of talented musicians have become big fans of our Blackwing pencils for scoring and other notation purposes. The video was filmed during the recording session for Christian’s new album “Places”. It includes interviews with Christian and his quartet members about their creative process and tools used in composing, performing and recording their music. It also features the process of working out the intro of and then recording of the final cut to “Sailing Serenity”, one of 4 original compositions by Christian included in this album. The remaining 5 songs are some great arrangements of other artists tunes including the Beatles’ “Eleanor Rigby” with a fun modern groove and Julio Iglesias’ “La Carratera” featuring a nice Latin feel. Coincidentally, Christian served as musical director and piano player for Julio on the road for three years.

We all had a lot of fun putting together for you. We hope to see you on Studio 602 on Monday when we release the full 12 minute video, plus a more complete bio on Christian as our first Blackwing Featured musician. In addition we’ll be launching sales of his new CD “Places” on Pencils.com as well. For now you can listen to the album here on Soundcloud or download via iTunes, but for those who still like the full CD we’ll have it available for sale Monday which would make a great gift for the musician in your family when paired with our limited time offer on a Blackwing 6 Pencil combo pack. We hope you’ll like our inaugural Blackwing Session video. If things go well with this we hope to collaborate with and feature more Blackwing artists, writers and musicians in the future to build upon the Blackwing Experience.

Guitars, Pencils and Lacey Act Compliance

2011-10-28T08:08:00.000-07:00

This photo is of my father back in the 1970s during a visit to Kitaboshi Pencil Company in Tokyo, Japan, where I actually visited today. He is being presented a guitar produced using California Incense-cedar by a member of the Sugitani family who are customers using our pencil slats for their products. This gentleman is now retired, but I happened to see him today, he says he still plays guitar every day and had that guitar specially commissioned for my father as a gift. Look for my upcoming post about the history of Kitaboshi Pencil and their products that we will begin selling on Pencils.com next week. California Incense-cedar used in our pencil slats, our customers’ pencils using our slats (and in this one of a kind guitar) is fully compliant with the US Lacey Act which is the main subject of this post.

The recent news of the US Fish & Wildlife Service raid and seizure of Rosewood and Ebony wood raw materials as well as guitars from Gibson Guitars and subsequent claims by Gibson's CEO that the US government is over reaching in its actions has an interesting relevance to challenges also faced by our company and our customers in the U.S. pencil industry. Here are links to three articles about the Gibson issue over the past month:

At issue is the application of the 2008 Amendment to the Lacey Act, a law originally established in 1900 governing the illegal trafficking of hunted wildlife and game across state lines and since inception has continually expanded in scope and breadth to cover fish and plants. The law is administered by the Animal and Plant Health Inspection Service (APHIS) within the U.S. Department of Agriculture and jointly enforced with U.S. Department of Fish & Game which is the lead agency in the case against Gibson Guitars.

Under the 2008 amendment the law was extended to plants, wood and products made from wood and plant materials. The amendment requires importers of applicable products to certify that the wood materials used in their products were not obtained from illegally harvested materials or include any protected or threatened tree species. The amendment implemented a number of documentation and declaration requirements that must now accompany each import shipment with respect to specific species used, country of origin of the trees from which the wood product was produced and statements relative to the legal harvesting of the trees used in the. Knowingly importing wood or wooden products covered by the law is a violation of the law subject to both civil and criminal penalties. Heralded as an improvement in environmental policy the amendment was also supported by the Bush Administration as a protectionist measure for the US timber and wood products industry against lower cost imported woods.

While I have no specific knowledge of and cannot speak to the specific issues involved with Gibson's case I can certainly state that illogical and inconsistent application of the rules process by government agencies responsible for enforcing the Lacey Act is a ripe example of the "law of unintended consequences" as with much government regulation. CalCedar has been deeply involved in addressing the 2008 Lacey Act amendment relative to compliance of our own pencil wood supply as well as understanding the impacts of the law on our company, our customers and the pencil industry supply chain as a whole.

We have long taken an industry leadership position in assuring the wood resources we utilize are harvested from well managed forests according to applicable rules and regulations in any countries we source our wood from. We have and continue to support industry efforts to increase the overall sustainability and have been a pioneer in implementing FSC and SFI third party certification to an increasing proportion of our wood supply. Thus in concept implementation of the Lacey Act amendments in 2008 was a step in a positive direction with a goal of eliminating illegally sourced raw material or utilization of any threatened plant species. Though the standards applied as to what’s illegal or legal or threatened or not can vary from country to country as the Lacey Act simply requires compliance to the applicable laws in the country of harvest. Thus the level of added environmental protection here is inconsistent from country to country.

The Lacey Act requirements added a whole new level of documentation and due diligence required for us to supply slats to our US based pencil manufacturing customers. This included updated investigations and documentation of our wood supply chain and added costs of consulting in the investigation with an accredited third party certification agency as to appropriate precautions including the added burden to segregate and/or eliminate any wood of potential concern and to maintain clear chain of custody of all our through the supply chain. All of this was already occurring with respect to our FSC and SFI material in both Cedar and Basswood, but we felt it important to apply these processes to the balance of our Basswood supply chain. Where we could not clearly document exact origin we sorted out the material to create yet another classification of inventory. Thus with respect to our Basswood pencil slats we now must keep separate inventory and track three different groups of products; FSC certified, Lacey Compliant and standard inventory which we do not believe is a compliance concern but will not take the risk of selling into the US market without clear chain of custody back to the forest.

However, this burden of declaration documentation was not extended to the importers of pencils themselves. Thus wood sold to our customers who produce pencils in the US is subject to the documentation requirements while finished imported pencils are not, placing an added burden on U.S. pencil producers. Given that the majority of pencils consumed in the U.S. today and before the amendment took effect were imported this inconsistent application of the statute to intermediate vs. finished products hardly serves to protect US manufacturing jobs or to ensure that the majority of pencils sold in the US are indeed Lacey Act compliant. This does not mean many or even most pencils are not compliant, just that the chances are higher that they could be. As far as musical instruments are concerned importation of pianos and stringed musical instruments, including guitars, seem to have become subject to the documentation and declaration requirements in April 2010, so in this case it appears the compliance playing field may be a bit more level between US and Foreign producers in that industry.

Next, the rules are not very specific on the level of sufficient due diligence to protect an importer from prosecution and civil and criminal penalties under the act. The "due care" principal is used which is generally contextually applied depending upon the level of organizational expertise and level of involvement in the supply chain of the importer of record. Thus as an experienced wood products manufacturer standards for "due care" applied to our company may be interpreted by the relevant agency differently than that of an importer of finished pencils who tends to rely solely upon the level of documentation they choose to request from their supplier. In many cases such suppliers are simply foreign trading companies, not manufacturers themselves, relying on the say so of their own supplier. With much pressure put on the price of imported pencils and other wood products this provides some level of incentive to less ethical suppliers to fudge in the information provided to their U.S. import customer. If a U.S. importer does not perform an on the ground investigation or use a knowledgeable third party certification agency, which is not specifically required under the statute, and simply relies on the paperwork provided by their supplier, they may be at some elevated risk of exposure to prosecution as to whether they employed “due care” in the event there is ultimately some problem found with the legality of the raw materials. This essentially becomes a risk management exercise for each importer with differing levels of risk tolerance and exposure.

Finally, as a knowledgeable U.S. company operating our own facility in China and selling globally we are more at risk of punishment under this U.S. act than are our foreign competitors. It’s going to be difficult for a U.S. importer penalized under the act to recoup any fines even if they have some form of guarantee. As such we've taken a more conservative approach to managing this issue in our company. This is also more costly than most of our foreign competitors especially those who are exporting finished pencils to the US where no specific requirements for their U.S. import customers to file the import declarations. This does not mean those pencils are not subject to requirement to be legally harvested, but they have less risk of being challenged as to compliance.

As a company we are continually working to insure that an increasing portion of our wood supply to the pencil industry actually is part of one or more accepted third party certification programs, most specifically FSC or SFI, under the PEFC umbrella. Given both inflationary cost and supply developments with respect to Basswood in China resulting from the Chinese government now enforcing greater harvest restrictions we are currently testing and introducing a new 100% FSC certified product line named Pacific Albus. This new product is U.S. plantation grown and fully Lacey Act compliant. We see Pacific Albus becoming increasingly important versus Chinese or Russian grown Basswood in our company’s supply program and is a product that will be proprietary to our company. I expect to post more about this new product range as we move forward with greater adoption and acceptance into the industry by our customers.

Celebrating the Japanese Pencil Industry

2011-10-25T15:16:00.000-07:00

Sometime next week, tentatively on November 2^nd, we’ll be introducing a few select items from two Japanese brands on Pencils.com; Kitaboshi Pencil Company and Tombow. The selection includes several great items for the holiday gift giving season. You can learn more about those specific items in an upcoming Studio 602 story early next week.

This expansion of brands at Pencils.com is a part of our continuing effort to introduce more of the products of our pencil slat customers’ from around the world. This allows us to increase the breadth of great high quality pencil offerings on Pencils.com, some of which are not readily available or well known in the U.S. Market. It also helps increase awareness and appreciation of some great pencils and of the wood-cased pencil in general. Given our close relations as a wood slat supplier to many producers around the world, we hope to continue growing our offering mix quite a bit over the next year.

This week also marks my annual visit to Tokyo to visit a number of our pencil slat customers and to work with our Palomino and Blackwing producer about production planning and product development for new pencil items we expect to introduce in 2012. Most notably a Palomino quality, private label pencil program, though we’ll share more about this in the coming months as that program moves closer to launch.

The Japanese Pencil industry is probably one of the most interesting domestic pencil industries in the world. Relatively young by comparison to its European and US counterparts with several brands dating back 100+ years, most Japanese production and development of wood-cased pencils began in the post World War II era. Over the past 20 years the industry has been subject to many of the globalization pressures faced by other developed western markets it also faces an extra challenge of demographic trends; a declining and aging population which means the consumption of pencils in Japan is actually declining year to year and has been for some time. Japan is the highest cost pencil production market in the world which is reflected in their prices. As a result very little exportation of Japanese wood-cased pencils is occurring, so the local market dictates overall production trends domestically. (In fact Pencils.com with our Palomino and Blackwing products and more Japanese pencils coming may be one of the largest volume export distributors to North America already.)

Despite these trends the Japanese production supply chain remains relatively intact and traditional without the degree of radical makeovers of mergers, acquisitions, or the extent of off-shoring production that the industry has witnessed in North America and Europe. Yes, there are certainly fewer producers over time, with several dropping out over the pat few years, but the basic structure has been relatively static. Also taken in context of relative market size vs. Europe and North America there are actually proportionately more Japanese companies actively involved in the production of pencils and pencil components in Japan today than in these other regions.

Why is this? Several factors contribute.

First, Japan is a high quality and brand loyal market with consumers who understand the difference between good and bad pencils and are willing to pay the difference. The 100 yen pencil is quite common and Beyond the major brands, Mitsubishi with its Hi-Uni and Tombow with it’s Mono, there has long been a unique demand for specialty pencils that also give a collectibles status such as “Character Pencils”, popular Disney, Pokemon and Anime characters licensed to either a pencil producer or a marketing company that contracts a local producer to produce their pencils. “Game Pencils” which treat the 6 sides of the pencil as a sort of die which children can roll against one another and win each other’s pencils. And a whole range of designer theme pencils. Such innovations were first made popular in the Japan before being adopted by some US companies focusing on the school pencil market as they attempted. Even if a marketing company has the rights to a character they most generally still use a Japanese sub-contractor for quality reasons and there have been a few lessons learned about the expectations of the Japanese consumer when the quality of an imported character pencil was not up to par. In the US, more and more of such license or designer theme pencils are imported by marketers from lower cost manufacturing, with just a couple companies actively producing such pencils in the US today. In Japan all the companies are involved in this segment of the market.

Second, the unique structure of the Japanese industry involves a variety of specialist subcontractors, some who only specialize in one or two parts of the manufacturing process, such as wood-working, lacquering and finishing, graphite & color core production or packaging. Larger companies such as Mitsubishi and Tombow and mid tier producers such as Sakamoto and Kitaboshi use these often more nimble or uniquely skilled sub-contractors to meet special processing needs, smaller production run sizes and do quicker turnaround on orders. The character pencil marketing companies as well as some branded pens producers such as Pentel rely entirely on sub-contractors for their wood cased pencil needs. Such a structure helps to shorten the supply chain vs. imported pencils in the changing specialty, novelty pencil market.

All of these sub-contractors are small family owned companies operating essentially in a building that co-locates production with their own homes. They are more like traditional artisan workshops than what the average person would picture as a factory. The owners of these businesses are highly skilled and knowledgeable about their business. The extreme care and detail they speak with in discussing the technical aspects of doing this or that operation in the manufacturing process can be a truly amazing experience. Generally their home and factory debt has long been paid off and though their equipment is old and slow they are the best at what they do.

Still this industry structure faces several threats which are a factor of both the demographic and competitive globalization trends over time. As the overall market shrinks and largest producers feel pressure from lower cost pencils they tend to keep more production in house to retain their economies of scale, thus slowly squeezing some of the subcontractors out. Mainly, focused on non-pencil products such as pens, markers, correction tape, etc. these companies still feel their pencil business is important and need remain the most efficient volume producers. Some have set up off-shore production of certain pencil components or assembly operations for some products in Vietnam or China, similar to western producers who have gone multi-national in their operations. Over time the mid-tier companies have adapted by focusing on introducing new products to diversify their business away from pencils into complementary novelty items, by broadening their sales distribution channels or dropping certain manufacturing functions to use subcontractors, etc. Finally, as the business owners’ age in the sub-contractor segment, often the 2^nd or 3^rd generation family members are not interested in continuing with the same passion as their parents, so these businesses also tend to shake out due to lack of management succession or natural selection of a sort.

As a wood supplier to the Japanese Pencil Industry for three generations, our company is always conscious of these challenges. We value the close relationships we’ve built with many of these companies and families and salute their commitment to producing the highest quality wood-cased pencils. Adding and promoting more pencils produced in Japan to our Pencils.com offerings is just one small way of supporting these friends in the industry. They produce some of the most unique and interesting novelty pencils in the world and in time we hope to make this collectable segment a larger part of our offering in addition to some of the branded items we’ll be introducing in the coming weeks and months. We hope you’ll help you’ll join us in our Japanese Pencil Celebration event in November at Pencils.com.

Reviving the Blackwing: One Year In

2011-09-26T00:00:00.000-07:00

Saturday October 1^st will mark the first anniversary of the “rebirth” of the Blackwing pencil brand with our Palomino Blackwing pencil. This was followed in June by our introduction of the Palomino Blackwing 602 model, which more closely replicated the look, feel and performance of the original Eberhard Faber Blackwing 602 pencil. We’ve been fortunate to see early success with these efforts and a growing following of happy and dedicated customers on Pencils.com, and increasing interest from dealers and retail trade to stock Blackwings as well. Certainly, we cannot yet claim a big commercial and financial success and any accumulating sales margins are being reinvested in further development of the business. However, the progress is encouraging and we are continuing to push forward in our day by day efforts towards these goals.

Naturally at such symbolic occasions as an anniversary or birthday one tends to contemplate various events that lead to the current conditions or state of mind we find ourselves in; be those events and circumstances positive, negative, fortuitous, unlucky, results of poor decisions or just hard earned. So I thought I’d share a number of my key thoughts on this topic as we look back at what brought us to this point.

Much of the history and our motivation for re-launching the Blackwing Brand I covered in this early post and others in my “Reviving the Blackwing” series last year. There is much I could add to this going back through some of the history of the development of our first Pencils.com e-commerce shop and our original Palomino pencil range which were essential early steps. Having the old platform of the Incense Cedar Institute Pencil Pages on the pencils.com URL of course gave us a good start at getting our products seen by quite a few visitors reviewing our early Story of Pencils educational content. However, in essence, it was really listening to the frequent suggestions of our customers requesting our Palomino pencil with the replaceable eraser with the ferrule assembly design of the original Eberhard Faber Blackwing 602 that we determined to move forward.

As we prepared to launch our new pencil we initially intended to call it the “Palomino Pegasus”. I even had written some early marketing material expounding on the legend of Pegasus landing upon Mt. Helicon and loosening the rock from which sprung forth the Hippocrene spring. This spring is where the Muses gathered and was believed to be the source of their poetic inspiration. Thus by association our new Palomino Pegasus pencils would be a catalyst of artistic expression. However, we then learned that Newell (Sanford) had allowed the Blackwing trademark to lapse and so through good fortune and quick action we filed for and claimed the rights and instead launched our pencil as the Palomino Blackwing. It’s often been erroneously reported over the past year that we purchased the Blackwing trademark. However this has been the result of a mistaken assumption by a few who misunderstood the meaning of the phrase “acquired the trademark” where the word acquire is not specific as to the means of coming into possession of something.

Perhaps the most important aspect of our success to date however is the strong support of our customers and sharing of the Blackwing story. Certainly we’ve worked hard to cultivate and promote the story of the original Blackwing and have benefited greatly by some wonderful PR exposure from Boston Globe, Boing Boing, a host of pencil bloggers, Fortune Magazine, NewYorker.com and many other websites and blogs that just like to share cool stuff. So we are greatly appreciative of all the support, feedback and in some cases even criticism that we’ve received from our customers and others over the past year. One of my key aspirations for all our efforts has been to spur a re-engagement of as many people as possible with the wood-cased pencil and an appreciation for what a true quality pencil is. In a sense to make pencils more cool and fun. In our continuing efforts to listen and respond to your feedback we didn’t stop with the initial version. We redesigned a new Palomino Blackwing 602 model to satisfy those customers looking for a pencil with both design and functional writing performance of the original Eberhard Faber version. The response to our 602 model has been even greater and we are seeing and hearing more from those of you who are rediscovering the joy of writing with a real high quality smooth graphite pencil whether it’s a Blackwing or another of your favorite models.

Through the telling of the Blackwing story and our new Studio 602 content we continue to focus on bringing light to a range of creative expression and to provide inspiration for you to use the Blackwing to initiate the process of executing your creative ideas whatever they may be. Ultimately, despite the name change from Pegasus to Blackwing we still hope our pencils and other new products can be that catalyst for executing on your creative expression and thus view the developing Palomino Blackwing range as “More than a Pencil”.

Finally, as we approach the 1^st Birthday of the Palomino Blackwing we are celebrating by launching on Pencils.com today our new range of Blackwing folio, notebooks and sketchbooks. This is a natural next step in the evolution of the Blackwing brand into a broader creative experience. The expanding Blackwing range is accompanied also with new notebook and sketchbook offerings in our Palomino and ForestChoice ranges as well. We are truly excited about these new items and hope that you will be as well. We look forward to your future feedback and participation as we strive to build the Blackwing into a truly creative and fun. Thanks so much for your past and continuing support.

Notebook Evolution

2011-08-29T13:10:00.000-07:00

As we approach the one year anniversary of the introduction of our Palomino Blackwing pencil we are nearing the next step in the evolution of the Palomino and Blackwing product ranges as we get set to introduce our first series of journals, sketchbooks and notebooks. In addition, we’ll also be complementing our ForestChoice FSC certified pencil range with a selection of FSC Certified notebooks. So, here is a first look at the overall range, though we are planning feature posts on individual product group selections leading up to our official launch near the end of September.

When we first conceived the idea to introduce a range of notebooks in some of our top brands, we had several goals in mind. First, the design and quality had to be fully consistent with the high standards for each of our relevant pencil brands: Palomino, Blackwing and ForestChoice. This meant using superior materials, as well as partnering up with an experienced and reliable supplier with all the capabilities to produce outstanding products on a competitive basis. We wanted a collaborative partner to guide us in understanding and learning about the notebook market, but that was creative and adaptive to our concepts and needs as well. After several months of research, we found just what we were looking for in Istanbul, Turkey. As it turns out Istanbul has a long tradition of artisanal printing and bookbinding. Our new partner, Talat Printing & Leather Products Company, has over 50 years of industry experience and is now into its third generation as a privately held family business. Thought primarily a producer of premium customized planners and notebooks for large commercial clients, they introduced their own Fabio Ricci brand range for retail distribution in the past few years. As part of our partnership we will also be taking on the North America distribution of the Fabio Ricci brand, initially introducing their Elios line of their notebooks this fall, along with our own California Republic family range to retailers and distributors.

Our next goal was that our notebooks needed to have a functional partnership with our pencils and a design that supported your creativity, whatever the specific activity: writing, drawing, sketching, composing and more. For this, I spent 4 days in Istanbul in early April working with Talat to develop our initial product range with adaptations of Talat’s items. All the materials utilize premium acid free papers and covering materials from European suppliers in Spain or Italy with appropriate weights for each notebooks intended purpose. ForestChoice products include FSC paper as well as cover stock. This was supplemented with work from our branding design team to come up with a belly band and packaging design theme that was informative and helpful. In all, we’ve got a great line up we are very proud of as an initial launch and we received very positive feedback when we showed the samples to potential customers at the National Stationery Show back in May. Getting everything done in time for the NSS was a challenge, but we were very encouraged by the feedback received. Production of our initial stock has been completed and the shipment is currently on the water expected to arrive in California within the next two weeks.

In the coming weeks leading up to the launch we’ll cover each of the products in more detail. We’re very excited about this next step in our evolution as a broader range supplier of premium writing pencils and notebooks that support a creative and enjoyable experience of putting your ideas to paper and pencil. It’s not just a pencil and a notebook. It’s an experience.

Hearst & Morgan: An Architectural Collaboration with a Pencil Connection

2011-08-22T13:02:00.000-07:00

My wife and I recently completed a driving vacation down the California coast which included an overnight stop in San Simeon where we visited Hearst Castle. Each of us had been there separately as children, but clearly our appreciation of this architectural gem and the vision of William Randolph Hearst is much greater with a bit of seasoning over the years. Having designed, built and remodeled a couple very modest houses ourselves, we found it amazing to see what Hearst and his Architect Julia Morgan accomplished over 28 years that they collaborated on this property. There is a very well done movie in the visitor center which covers Hearst’s life and the influences that lead to his personal attachment to and vision for this estate as well as his close working relationship over several decades with Julia Morgan. Full of quite a few old home movies, it’s just a great chance to learn about their creative working process in addition to the history of the property. This often involved tearing down and rebuilding many aspects of the project as well as designing to complement and feature the amazing, historical pieces of art, furniture and architectural treatments imported from throughout Europe.

During our overnight we lodged at The Morgan at San Simeon, decorated throughout with an amazing collection of her original architectural design renderings for many aspects of the Castle. Almost all of these were done in graphite and colored pencil. This collection represents a remarkable exhibition of art and has strengthened my own interest in historical architecture and the use of pencil as a creative medium in this trade. I’ve shared a few of my photos of the Morgan drawings here. Amazing details down to the designs of the stair risers all around the property, and untold design features throughout. The bottom of each print includes a description of the item and the inscription “Mr. W. R. Hearst San Simeon, Julia Morgan, Architect” along with the date of the drawing, all in pencil. The one photo of the property I included below demonstrates how the tile risers become an integrative component of the overall architectural design.

Julia Morgan’s story is a fascinating tale of one of America’s first leading female architects. Graduating in 1894 as Civil Engineering student from University of California, Berkley she was the first woman to be accepted and graduate with a degree in architecture from the Ecole des Beaux-Arts in Paris. Returning to San Francisco and employed by John Galen Howard, who was responsible for the UC Berkeley Campus Master Plan at the time, she worked on designs of several buildings. This included two endowed by Phoebe Apperson Hearst, William Randolph’s mother. This initiated a long relationship between Morgan and the Hearst’s that spanned over 30 years and included multiple projects on both Hearst Estates as well as several newspaper buildings. Beyond her most famous work on Hearst Castle, Morgan was one of several architects contributing to the Bavarian village themed Wyntoon estate on the Hearst’s 67,000 acre forest property along the McCloud River just south of Mt. Shasta. Outside the broad Patronage of the Hearst family, Morgan did extensive work designing buildings for YWCA (including the Asilomar Conference Center) and several other women’s educational institutions such as Mills College. In all something like 700 buildings in California are attributed to her body of work and much has been done by historians documenting her contribution to the field of architecture.

One final interesting connection between pencils and this story is that the Hearst’s McCloud River area timberland holdings include stands of California Incense-cedar which have historically been harvested and sold by the Hearst Corporation for use in pencil manufacturing. From 1979 to 2003 our company owned and operated a saw mill at McCloud, CA, which was originally established as the McCloud River Lumber Company in 1896. Even before that we were producing pencil stock lumber in our Mt. Shasta City mill from the early 1960s until the early 1990s. The nearby Hearst lands historically provided some portion of the cedar used by both saw mills to produce pencil stock that was then sent on to our slat operations in Stockton to make pencil slats sold to our pencil manufacturing customers. Even though our manufacturing supply chain is designed much differently today, producing slats in China, we still receive some pencil stock we are purchase from other suppliers who buy cedar logs from the Hearst lands. Thus the Hearst property has been participating in some small portion of the pencil industry’s sustainable cedar supply for 50 years or so.

Palomino Blackwing Setting Design Trends

2011-07-06T11:46:00.000-07:00

Recently we’ve received a few great examples of how some forward thinking customers have been using our Palomino Blackwing pencils as an integral part of their promotional efforts in their own businesses. As you’ll see our Blackwings can make a great design and quality statement as a corporate gift in combination with a unique story or gift.

The first item is a “Trend Alert” sent out recently by one of our pencil slat customers Schwan-Stabilo Cosmetics, who is the largest supplier of cosmetic pencils to major brands worldwide. Schwan’s Trend Alerts are sent out monthly to over 800 of buyers and decision makers in the fashion and cosmetics industry. The card includes two pencils and has very nice copy section entitled OBJECTS OF DESIRE which briefly introduces the story of the new Palomino Blackwing and CalCedar’s renewal of this graphite pencil with it’s exceptionally dark line. It goes on to introduces a brand new formulation eyeliner pencil they've created stating:

We are pairing it [Palomino Blackwing] with the new generation in our wood-clenched eyeliner-pencil formulas. The absolute must have for the eye make-up aficionados. Schwan’s BLACKWING has a never-before-felt satiny, extremely soft and gliding application, laying down an exceptionally intense line that doesn’t smear and lasts all day (and all night).

This idea developed during a meeting I had with Schwan management this past winter in Germany when I was describing to them the launch of our Blackwing pencil. A very nice job particularly of integrating the drawing of the eyes along with the language highlighting the extremely dark and soft drawing performance of our graphite with the story of their new formulation with complementary performance characteristics as an eyeliner. These eyeliner pencils with the Schwan Cosmetics logo and Blackwing imprint are simply design and product samples and are not available for sale under the Schwan brand as their customers purchase products customized with their own brands. The pencil does leave a very dark luxurious mark and I hope it will be a big winner for them this season.

The Second example is from Elixir Design, a San Francisco based Brand Strategy firm who’s approach is deeply linked to great design. Last fall they purchased our Blackwing pencils after the launch to be used as part of this creative premium gift to their clients. The elegantly designed gift box holds a single pencil and is embossed with the quote “Luck Favors the Prepared” 2011 and a simple card internally with quote attribution to Louis Pasteur and a simple note of Best Wishes from all of us at Elixir”. Another interesting touch is the inclusion of a small wax paper envelope which contains shavings from the pencil being sharpened.

Chinese Pencil Anti-Dumping Duties Revisted

2011-06-29T09:54:00.000-07:00

Bloomberg.com published an article on June 27th covering the pencil industry titled "New Jersey Pencil Maker Cedes No. 2's to China". While the title refers specifically to General Pencil Company and quotes it's owner and CEO Jim Weissenborn, the article has a broader focus on U.S. Anti-Dumping as it applies to the pencil industry as a whole. Anti-dumping duties and the Chinese pencil industry is a topic I've commented on in past posts over the years: Pencil Anti Dumping Duties: Primer and Pencil Anti Dumping Duties: Changes in the Air.

The article was prompted by the June 13th decision by the U.S. Trade Commission to extend for another 5 years the countervailing anti-dumping duties against Chinese pencils. In addition to Weissenborn it includes includes quotes from other industry representatives in support of the duties as well as several economists who claim that such duties do little to protect U.S. producers as production just gets shifted to other low cost countries. The article provides several statistics regarding the U.S. Pencil industry gleaned from the associated filings demonstrating that despite the duties (which have been in place about 15-20 years now) imports of Chinese pencils to the US have increased five fold since 1996 with statements that US producers accounted for just 14% of US pencil sales in 2008.

I agree generally with the statistical trends and the views of the economists that the long term impacts of anti-dumping duties don't necessarily protect U.S. Producers from the challenges of global competition. ONe can always nit-pic specific figures and percentages. The fact is in the end you still have to compete on your own innovation, manufacturing and/or purchasing efficiency and ultimately find your proper niche in the market. A point Jim Weissenborn speaks to well in the article with respect to General's market focus.

However, one aspect that is not addressed in the authors argument is that a large portion of the Chinese pencils coming into the US are in fact not paying significant anti-dumping duties relative to the China wide rate of 114%. This is because there is a process of reviewing and applying for producer specific anti-dumping duty rate adjustments with the Commerce Department. As a result the largest Chinese exporters to the U.S. are only subject to anti-dumping duty rates in the range of 1-5%, not 114%. This rate adjustment review process is an expensive and complicated legal and accounting process that makes sense for only the largest suppliers. This itself introduces further inefficiencies and opportunities for gaming the system to avoid duties, including shipping pencils from other suppliers via the favored duties of these larger entities a challenging issue to police. Eliminating such special rate reduction applications might make the system simpler in total. However, it still does not address the fact that such a change would likely spur an increased wave of trans-shipment of Chinese pencils to the US via other countries, an illegal practice, though challenging to police and administer.

Regardless of such inefficiencies in the system many Pencil industry insiders believe the duties are warranted given the "hidden subsidies" received by Chinese producers. One example is the VAT rebates received from the Chinese government on finished pencils exported from China. These are not applicable to slats and other components exported, thus favoring finished production in China itself. Another form of subsidy has been domestic wood costs that has been artificially low due to over harvesting over many years. In fact we are now seeing that China is experiencing dramatic increases in wood costs for all sorts of industries as the Government is curtailing harvest levels on it's forests through out the country. This is currently driving a cycle of inflationary price increases in raw material, slats and ultimate Chinese pencil prices. A subject I'll be addressing in a future post sometime in the next month, but the point here is that Chinese wood supply has been at relative lower costs than other substitute woods for our industry many years and would have been higher if forests were managed more effectively on a sustained. Fortunately the Chinese now seem to be working to correct this, though this has not dimmed their appetite for wood.

In the end the anti-dumping duties have assisted the US industry from being totally decimated by Chinese imports, even though many US Producers have had to become involved in Chinese production or imported pencil supply themselves to competitively serve some share of their US sales. Small private family owned producers such as General's and Musgrave mentioned in the Bloomberg article remain in existence today in part through the benefit of such protective duties, but just as importantly through their own dedication and commitment to producing and marketing quality products. offering superior customer service and valuing the traditions and knowledge developed through several generations involvement in the industry and the contributions to the communities in which they live. Strictly economic arguments on the subject of the good and evil of protective duties to society rarely address these social benefits.

Another First Flight, but not a Blackwing.

2011-06-17T19:59:00.001-07:00

While we were in the midst of launching the first flight of our new Blackwing 602 these past few weeks, my wife and I have been watching over the first flight of another set of birds in our own backyard.

About 4 weeks back a pair of Robins chose to build their nest on a somewhat precarious perch of our floating pool chlorinator that was sitting in a basket just out side our kitchen window. This was about eye level right on our back deck under protection of our covered porch. On May 27th we discovered the nest with two eggs as shown here.

I took the next photo on June 6th as mom incubated her eggs. We had some really cold and rainy days from end of May through the first weekend in June so I think Mom was happy to have the cover of our back porch, though my wife began worrying about the dinner party we were hosting on June 13th for the CalCedar Board of Directors as we planned to dine on the deck that evening. Even after hatching mom sat on the nest early on during the evenings to keep the chicks warm.

All along we thought we had just two eggs, but in the end we found there were four chicks that hatched. This photo was taken on June 6th which was the first day we noticed the chicks had hatched.

Two days later on June 8th. A bit bigger and more active.

On June 10th, I was able to get several nice shots of feeding activity. It was only at this point we actually realized that both parents were tending the nest and feeding both birds. With return trips to the nest every few minutes from each parent to feed a diet of works and bugs. It also became clear the chicks were not likely to fledge prior to our dinner party on the 13th. We devised a plan to shield the nest from the party by hanging an old curtain in front of the nest. The parents needed to adjust thier landing approach to come in from the side and that took a few tries, but worked. The party came off without a hitch and the parents even kept feeding the chicks with our dinner guests seated just 5-10 feet away on the other side of the drape. After the dinner we removed the drape to improve access and so it would not hinder the chicks when they fledged.

Yesterday morning before work on June 16th I noticed the nest was now empty and chicks all gone. There was quite a mess below the nest on our deck at this point and a trail leading off our deck to the back yard. A few minutes later I noticed one of the parents on our lawn still with a fresh batch of worms and with it was one of the chicks. I was able to snap a few nice shots of parent and chick perched on this rock beside our pool. While taking these last two shots I noticed something in the pool and when I approached I found that one of the chicks had fallen in and drowned.

When I went to grab the pool skim net to remove the dead chick my Labrador retriever, Sky, approached the chick standing on the boulder which became frightened and fell into the pool itself. Fortunately, I was able to scoop up the chick as it struggled in the water and save it. It ran off under a Blue Spruce tree next too the pool. Sky had been pretty good during this whole period and had been buzzed a few times by the parents, but never really showed any interest in the birds or the nest until she saw this chick. I only hope she was not the cause of the earlier drowning when she had been out earlier in the morning. Later I saw the chick running through the lawn with one of the parents. I was leaving town yesterday morning and my son arrived to house/dog sit. I never saw either of the other two chicks and my son reports today he has not seen the parents or chicks again either. I am hopeful all three of the other chicks have made it.

Ode to Blackwing

2011-06-07T14:34:00.000-07:00

This post is in celebration of the launch of the new Palomino Blackwing 602 we release for sale at midnight tonight and as a fun way to share my own poetic creativity this month given our contest themes. Thus I've written my own "Ode to Blackwing" shared here below. Not a great literary effort, but I had fun writing it anyway. A more detailed account of this pencil's history can be found here or here. Anyway I hope it will inspire you to check out and participate in our Drawing and Writing Contests this month to win free Palomino Blackwing and Palomino Blackwing 602 pencils.

Ode to Blackwing
Written by Charles "WoodChuck" Berolzheimer

There once was a pencil, it was really the thing.
Went by the name of Eberhard-Faber Blackwing
Produced a graphite line so smooth and clean
No pencil could rival it’s metallic lacquer sheen.

It felt like butter as it slid across the page
had an extendable flat eraser, though that tended to age.
They called it the 602, said it wrote with half the pressure, twice the speed
Some really thought this pencil fit their special need.

Was favored by writers, musicians, artists and more.
From whom creative juices would never cease to pour
Steinbeck, Thomas Wolfe and the poet MacLeish
Their creative energies were really unleashed.

Musical numbers from Overton, Sondheim and Riddle
To them other pencils were just second fiddle.
Animations galore from Chuck Jones and his ilk,
with flowing lines that went down smooth as silk.

The old Faber factory sold to one, then another
That special graphite formula maybe lost forever
When the corporation saw no profit in fixin’ a machine
The Blackwing days were bound to get a little lean

The Boston Athenaeum, it’s scholars and librarian
Bought up the old stock and started a hoardin’
Selling Blackwings by the pencil for 20, 30, 40 bucks a pop!
And a legend began to grow, the 602 was headed over the top

Then along came the Palomino with it’s deep, rich graphite feel
The bloggers all said that for a buck a pencil that’s quite a deal
The mighty orange pony kept a trotting slow and steady
Building up a stable of riders until the time was a ready

And one by one the old Blackwing fans kept asking
Won’t you please bring back that extending eraser thing
Our 602s are getting scarce and even more costly
To be used only when the muses strike us hotly

So Woodchuck toiled and tinkered, thinking how can it be done?
There’s just not enough volume, it’ll cost a ton.
But he finally got the nerve up to take the big risk
Ordered the eraser tooling and prayed business would be brisk

He designed the new pencils to be dark, soft and smooth
With a black lacquer finish he thought would really groove
He worried some small gold flecks were a bit too profuse
So sought feedback from bloggers, and all hell broke loose.

Where’s that gray, metallic finish? What about my pink eraser?
No 602? And why did you drop that slogan, Half the Pressure?
Yes, it’s super smooth and darker than the Eberhard Faber
But boy we sharpen so often, it really takes some labor.

Still they came, they bought and the Palomino Blackwing was born
Better than an iPad? asked the Globe as they tooted the horn
So Pegasus came down on Mt. Helicon from the heavens
Thus creating the spring, where gathered the muses, seven

So writers, artists, musicians and pencil fans
Were pleased to have Blackwings back in their hands
Their pencil creativity unleashed once again
Putting pencil to paper, smooth as gel pen

But, upon Woodchuck his mind still did nag
That he did not yet have success in the bag
So back to the drawing board to work on version two
To refine this pencil for those he wished still to woo.

A new formulation of graphite so firm and smooth
It lasts one-third longer and that is the truth
Back came the slogan Half the Pressure, Twice the Speed
As his customer’s notions he wished to heed

A shiny new finish to match the old Faber
With polished brilliance of a brand new sabre
So sure to cure those long and weary blues
Of those who mourn Eberhard-Faber 602s

I’ve got the Blackwing Blues.
Sick of paying 30 bucks for my 602’s.
Can’t Draw! Can’t Write!
But everything’s gonna be alright
Cause the Palomino’s comin' out tonight!

Cumberland Pencil Museum Turns 30

2011-05-31T07:28:00.000-07:00

This morning I found the following link to a story covering this past weekend's 30th Anniversary Celebration of the Cumberland Pencil Museum. The museum is located in the heart of England's Cumbria lake district in the town of Keswick in what was formerly the canteen of the Cumberland Pencil factory. The factory itself was relocated to a new state of the art facility 3 years ago in the town of Lillyhall.

Not just an interesting place for kids, the museum celebrates the history of the pencil and has a number of fun an quirky aspects to it. It's location and that of Cumberland Pencil was originally due to discovery of natural graphite in the region and mining of the graphite. Today the region is best known as a tourist destination and the museum itself hosts 80,000 visitors per year.

I had the opportunity to visit the museam with my wife and son Philip in 1998 when he was 11, long before he joined us at CalCedar to work in our Pencils.com e-commerce operations. This was during a business visit to Cumberland relative to our Cedar slat supply for thier pencil production. Given the long business relations between our companies he also had the opportunity to get his first ever tour of a real pencil factory in addition to the museum itself. Something of great fascination for any young person and adult alike.

The article covers some interesting aspects of the museum two of which of particular relevance to me was the mention of the Charles & Diana Royal Wedding Commemorative pencil tin and in particular the secret "spy pencil" produced by Cumberland during World War II which housed a hidden compass and map inside and was used by aviators to provide a route home in the event of being shot down. The article mentions that there are only 10 of these in existence. Not sure if that is really the case, but if so that's quite remarkable as we happen to have one here in California. It's part of a special commemortive gift set of Cumberland Pencils produced for one of the company's anniversaries and was given as a gift to my father by the Managing Director of Cumberland many years ago. I also have a Charles and Diana Royal Wedding pencil in my own collection as well, though I don't know if this was part of the Cumberland set or was produced by Chambers Pencil Company, a former producer of novelty and advertising pencils in England.

Coincidentally, it's my other son Thomas' birthday today. Happy Birthday T!

Reviving the Blacking: The All New Palomino Blackwing 602

2011-05-12T09:14:00.000-07:00

Well folks I have some exciting things to share with you in this update. We’ve recently received the first small production batch of the new Palomino Blackwing 602 model. This is just 5000 pencils with the next 25,000 schedule for arrival early in June. But more about the availability of this pencil in just a bit, for now let me tell you about this new product.

First, we are very pleased with the new 602’s lacquer finish which reflects the traditional blue-grey grey finish of the Eberhard Faber product during its later years of production, but with an even more distinctive gunmetal grey brilliance. The earliest production of Eberhard Faber product dating to the 1930s actually sported a darker black finish more similar to our existing Palomino Blackwing product. In response to feedback of many 602 fans we have revived the famous slogan “Half the Pressure, Twice the Speed” and finished off the design by topping our pencil with a black eraser giving the overall design a simple elegance. Understandably this is a departure from the pink eraser of the Eberhard Faber product that some would prefer, but we have provided this option among our eraser replacement pack options. Sorry I've not had time to get decent quality photos shot of the pencils before getting this post out.

Even more exciting is our specially formulated graphite core which has been developed to provide the Blackwing’s well known smooth glide while offering a significant improvement in wear rate vs. both or Palomino Blackwing and the Original Eberhard Faber product. One of the key concerns expressed by those customers doing extensive hand writing with our initial Palomino Blackwing pencil was that despite the extremely soft and smooth feel some customers would like to see an improvement in the wear rate to reduce sharpening frequency. The challenge has been to improve the hardness and reduce the wear rate without sacrificing much in smoothness and as little blackness as possible. We were looking for a firm and smooth formulation to complement the soft and creamy smooth performance of our existing product.

During our formulation and evaluation process with our Japanese graphite producer we performed a set of technical bench tests to develop objective measurements of the wear rates as determined by the length of line drawn per millimeter of wear under constant pressure. This is a mechanical testing device used routinely by our supplier to assure production batches meet established standards for each graphite grade. Our results indicated that the new PB 602 graphite core provided at least 25-35% more extended life vs. our existing Palomino Blackwing and approximately 15-25% greater line length than the original Eberhard Faber 602. So we have improved wear rate substantially versus both items. Of course we give up something in darkness by creating a harder, firmer lead, but the new product compares favorably with the original.

As indicated in my Timberlines post last Fall about graphite performance we’ve found no objective, scientific test that measures smoothness of lead. Each person has their own writing angles and forces reflecting their own writing and drawing style and posture. Based on the more subjective personal testing a number of us involved in the development of this pencil have completed it’s our assessment that the our new 602 model has only a slight loss of smoothness versus our existing Palomino Blackwing pencil and has comparable to slightly improved smoothness vs. the original Eberhard Faber 602. Clearly in the end you all will have to be your own judge on the smoothness characteristic as with your overall assessment of these pencils.

We’ll be officially introducing the new PB 602 model along with a fully redesigned lined of retail packaging for our entire range of Palomino and Palomino Blackwing pencil products the marketplace at the National Stationery Show in New York In just a few days. Our goal is to make our products more widely available by focusing on developing a retail dealer network that appreciates the fine quality and performance of our growing range of. If you have a favorite local stationery shop, artist supply store, bookstore or other gift or specialty retailer you think would be ideal for this product please let them know to drop by our Pencils.com booth if they happen to be visiting the show next week. At the show we’ll also be introducing a line of luxury notebooks and sketchbooks under the Palomino and Blackwing labels as well as FSC Certified notebooks under our ForestChoice brand. But more about these developments in a later post.

As to launching on Pencils.com and actual initial shipments we expect the final packaging production to be complete in the next week and will begin packing pencils as soon as we receive the packaging. This is a photos of our packaging production proofs just received this morning in time four use at the Stationery Show. We have not yet determined if we’ll drop the existing gift box or continue to offer that option on Pencils.com. We expect to initiate Pencils.com sales of the PB602 on or about June 1^st providing all goes to current plan. To be notified about when the new Palomino Blackwing 602 goes on sale on Pencils.com make sure to register on our site here.

Finally, we are thrilled to see that our efforts at Reviving the Blackwing have now been covered in the latest issue of Fortune Magazine now on the newsstand. We’re hoping we’ll see increasing press coverage as a result of our launch at the Stationery show this next week.

Pencils.com Helps Japanese Disaster Victims

2011-03-14T21:12:00.000-07:00

We were greatly disturbed to see the tragic events and human suffering resulting from the earthquake and tsunami last week in Japan. The devastation caused by one of the strongest earthquakes ever recorded is quite simply staggering. To do our part we will be donating 5% of Pencils.com revenues for the Months of March and April to the Red Cross for Japanese Tsunami and Earthquske aid.

Pencils.com and particularly it's parent organization California Cedar Products Company has a long history of business relationships in Japan over the past 50 to 60 years. This spans from supplying cedar and basswood pencil slats to all the Japanese industry participants to the more recent development and production of our Palomino and Palomino Blackwing pencils. As a multi-generational family business these relationships often extend to personal relationships with principle business owners and management in these companies. We were very happy to learn all of our dear friends and associates in Japan came through last weeks terrible events safely.

Certainly there are and will be many challenges for the pencil industry and the country as a whole facing both the tragic loss of so many countrymen, the potential threat of radiation exposure and the inconveniences of transportation and power supply disruptions and of the overall rebuilding process. Economic conditions are bound to deteriorate in the near term and this will certainly have tremendous impact on the lives of many Japanese citizens. As a company with strong long term trading ties to Japan we are committed to supporting our customer and supplier relationships to our best ability and helping them rebuild their economy as best we can through our ongoing relationships.

Reviving the Blackwing: March Update

2011-03-10T23:41:00.000-08:00

Okay Blackwing fans we have a few new developments to bring you up to date about.

First, based on feedback received on my last post and elsewhere we've decided to drop the term "Classic" from the upcomming release of our next Blackwing pencil model. So the new model will simply be named the Palomio Blackwing 602 and will complement our existing Palomino Blackwing pencil. Several people have properly pointed out that it's a bit redundant to use the term classic when we're designing a pencil that more closely replicates the original Eberhard Faber Blackwing 602.

Next as you can see from our photo we've received some initial samples of two new colors of erasers for the Palomino Blackwing. We're planning on adding pink and black options to our existing white eraser. All three colors will eventually be available in 10 packs as an so you can choose your favorite color and accessorize your Blackwings. All have the same quality performance. These packs will be available for sale sometime in June as they are being produced and packed as part of our larger replenishment order for our next production run on the new and existing Blackwing pencil models.

After reviewing these sample erasers and considering the overall design for our new Blackwing 602 model we've determined that the black eraser is just going to look much better than the the pink on this. Thus the new 602 model will be tipped with a black eraser, but for those who really prefer pink the replacement packs will allow you to customize. We're a few weeks away yet from having our first lacquer finished samples for approval before we go into our production run starts. So I can't provide an actual photo yet. As soon as we have an approved lacquer finish on a few sample pencils we'll get these shots taken and share them with you. Probably about the first of April.

If all goes well we expect to receive the first small release of the Blackwing 602 model in Mid May, just in time for our debut at the National Stationery Show in New York May 15-18. We're also working hard on wrapping up our new retail packaging to make this available for the show as we'll be introducing our Palomino, Palomino Blackwing and ForestChoice product ranges to the Retail trade. This will kick of our first real effort to make any of our products available at the retail level after primarily distributing through Pencils.com and a few other on line sellers until now. It's an exciting time here and working hard towards these goals to do a good job with this launch.

Finally, just in case any of you missed it Boing Boing posted a video interview Thursday with Wired Magazine and New York Times Magazine writer Clive Thompson featuring our Palomino-KUM Long Point Pencil Sharpener. Thanks to Mark and Clive for thier support.

Reviving the Blackwing: February Update

2011-02-09T16:14:00.000-08:00

It's been almost three full months since my November update so I thought it was about time to bring our fans up to date with a number of interesting and exciting developments with our Palomino Blackwing pencil as well as other Palomino and Pencils.com news.

We've made steady progress and have sold through a little under one-half of our initial production run of the Palomino Blackwing to date. One interesting statistic is that we've now had purchases from customers in at least 27 countries. We're very encouraged by the many great responses that we get back from our customers about the smooth and dark writing and drawing performance. We've even had positive feedback from Eberhard (Tim) Faber IV who likes our pencil very much and stated that he was happy to learn of the revival of the Blackwing brand which he considered to be one of his favorite products in the entire Eberhard Faber range which he sold to Faber-Castell USA back in the mid to late 1980s.

We've been very fortunate to recieve continued publicity through various blog reviews and other print media, most recently a very nice post at Gear Patrol. This was suprisingly well timed with the launch of our current February Palomino Stampede Month Promotion. If you haven't checked out our special Month long savings and our Weekly Just Because offers we've got some interesting deals on Palomino and Palomino Blackwing items this month, plus a drawing contest with a variety of great prizes.

Also we've now completed our planning process for our next production run. This included evaluation of what changes and further product range addditions we will be making for the Palomino and Palomino Blackwing products for 2011. Relative to potential changes in the Palomino Blackwing the most common feedback we've had to date has been that for those people who are doing more writing vs. sketching, drawing or music notation they would prefer a bit harder graphite grade than presently used. This is also a somewhat common response from fans of the original Eberhard Faber Blackwing 602 product, a topic I covered in an earlier post.

Given lots of postive feedback also from those who really like the new Blackwing's softer, richer core and stylish black finish, we've frankly been in a bit of a conundrum as to how to proceed. Given the added preference from traditional fans of old Eberhard Faber 602s for a finish and styling of the "original" design we've now come to a resolution we think will be a great solution for Blackwing fans old and new. The new Palomino Blackwing 602 Classic model!

The "602 Classic" will revive a replica styling of the original Blackwing graphite grey finish as shown above complete with the pink eraser and "Half the Pressure, Twice the Speed" slogan. The new pencil will also feature a graphite core that will be closer to our Palomino HB performance providing for improved wear rates for those doing extensive writing. Of course, we will continue to offer the existing Palomino Blackwing with the same graphite core and finish characteristics and only a couple minor finish changes. Thus the dark matt black finish of the Palomino Blackwing will corresond to the rich, smooth and dark performance of the current pencil and the lighter grey finish of the "602 Classic" to a smooth writing somewhat lighter mark more closely matching the original Eberhard Faber Blackwing 602.

However, you'll have to hold on to your Palominos here as with our lead times for production of our specialized ferrule and eraser set along with our need to work down our current stock a bit further it will be a few more months before the 602 Classic is available for sale. Beyond this new product extension we are also now working on completing retail packaging for these and other Palomino pencils in our range. Furthermore we expect to add a few more exciting complementary products for both brands later this year.

Finally, for those looking for even a darker, softer core than our existing Palomino Blackwing and Palomino 2B items we have just introduced our Palomino 4B and 6B pencils to extend the range. We also have announced plans for introducing Palomino Quality private label customized pencils (i.e. Japanese produced high quality). I'll be sharing more on this exciting new project in a later post as we get further along the development path for this program.

Re-Creating a Lead Legend

2010-11-22T11:53:00.000-08:00

Our hometown paper The Stockton Record published a front page article this morning titled Re-Creating a Lead Legend. The article includes an interview with me as well as comments from Doug Martin of the American Pencil Collectors Society and John Gamber of Pencil Revolution blog.

Palomino Blackwing: Special Edition Gift Set

2010-11-18T11:36:00.000-08:00

I am pleased to announce that we have received just in time for the holidays our new Palomino Blackwing Special Edition Gift Set, now available exclusively on Pencils.com. This is a beautiful new desktop set which includes a gorgeous natural wood grain box with the Palomino Blackwing brand embossed in a black leather trim, 24 Palomino Blackwing pencils and one of our KUM-Palomino Long Point sharpeners. At this point we have had just 200 of these box sets produced for the 2010 Holidays. 50 of these have been pre-reserved for our own internal company gift needs. This means there are just 150 sets available for sale in this Special Edition. At our normal Pencils.com margins this product represents a $130 value, however we have elected to offer this price at a price just under $100 per set in support of our loyal Palomino Blackwing fans.

The box itself is an absolute gem produced in the Alsace Region of France featuring true artisan craftsmanship in the integration of the arts of woodworking and the production of fine quality CUIR de TERRE leather by our supplier Atelier de la Forêt. The Alsace is known as a land of winemakers & tanners and for the Vosages foothills, rivers and forests. The region is known for its environmentally friendly and sustainable method of selective harvest of the forest down to the individual tree level and for it’s craft woodworking. In former times the Alsace had a thriving tanning industry and today the names of streets, neighborhoods, families and business bear witness to this rich past. The family business owners of Atelier de la Forêt, located near the village of Zittersheim, continue these long held traditions of fine quality craftsmanship.

The wood species used in this box is Sorbus Torminalis and is known commonly as the Wild Service Tree. Not knowing much about this particular species I took some time recently to investigate. Amazingly I found the interesting blog, Rowans, Whitbeams & Service Trees, maintained by Dr. Patrick Roper in the UK. Patrick is apparently a specialist in this group of trees and posts specifically about their history, use and preservation. One of the most interesting uses has been that of fermenting the berry’s for various beers as a substitute for hops and other alcoholic and non-alcoholic beverages alike. The tree was even known to Martin Luther for these qualities. The blog also provided this helpful link addressing the the genetic conservation and use of this species.

The leather trim on this box is just one fine example of the beautiful leather desk accessories produced by Atelier de la Foret and it is my hope we can collaborate on further special editions within the Palomino and Palomino Blackwing family of products in the future. The company’s marketing literature on their fine leather work is as poetic as the words that can be written with the Palomino Blackwings themselves.

Selecting a great leather is like choosing a great wine… The CUIR de TERRE leather comes from the finest calf-skin and it is transformed by formulae written down in notebooks and loving guarded, in a place, a land, a knowledge that has been passed down in secret, within the family. … the skins delicately catch the light for the pleasure of sight and touch, reminiscent of a sturdy old Armagnac or an aged Port.

With this beautiful new gift set we bring together a truly global combination of fine quality craftsmanship of several companies, high quality raw materials and several countries.. The Blackwing pencils start with our superior quality Japanese produced graphite core so paramount to the writing pleasure are then incased in our Genuine Incense Cedar wood from the forests of California, transformed into high quality wood slats in our Tianjin, China factory before final pencil production by our Japanese woodworking and finishing partners. These are paired with the finest German produced carbon steel blade hand sharpeners from KUM. All packaged lovingly in a true work of art from France.

Reviving the Blackwing: November Update

2010-11-18T11:33:00.000-08:00

Unfortunately, I've been rather quiet lately on our progress with the Palomino Blackwing. Now that I've had a chance to catch up following my recent international travels I felt today would be a good time for a quick update on our progress for our fans.

We’ve had the new Palomino Blackwing pencil available to customers now at Pencils.com for just over 45 days now. I have been quite pleased with the positive response and we have certainly benefited from some helpful press exposure, including Alex Beam’s Boston Globe video post “Better than an iPad?” and others. October was a busy month as we needed to step up our back office operations to support packing and shipping pencils at a new higher rate that started of with a bang when we received 300 orders alone on the very first day of sales on October 1st and another 150 or so over the next 3 days or so. To date we have sold through approximately one-quarter of our initial production run (nearly our full volume of 2 air express shipments) to over 1000 different customers. I feel like we are making good intial progress with the challenges of initial fulfilment . I want to thank each of our customers for being so patient and appreciative. Our overseas shipment should be arriving within the next 2 weeks after allowing for customs clearance so we hope to be able to add our new Palomino orange end dip 4B and 6B pencils to our sales offerings early in December.

We have been making some slow progress towards finalizing the design and production details on the retail packaging schemes for Palomino Blackwing and the rest of the Palomino pencil range. Part of this has been tied to assessing what final design changes may be made if any to the future production of the pencils. Other aspects have been tied to vendor and materials evaluation. We continue to plan availability of retail packaging for early 2011.

I have just completed a recent trip to China and Japan and hope to offer some more interesting and detailed posts down the road on various aspects of that trip to supplement the initial post on our visit to Beijing FILA Dixon pencil operations. While in Japan we visited many of our pencil slat customers but also had several meetings with the companies involved in the production of the Palomino Blackwing. This included visits to each of the graphite lead production, wood working and finishing subcontractor operations. At these meetings we reviewed a number of technical issues related to product design changes now under consideration as well as to production planning concerns. We currently expect our next production run will occur sometime around February or March 2011 depending on sales trends and lead time issues. A few more details are still being worked out and then I’ll be covering more on that topic in a future post once we finalize all our decisions within the next month.

Finally, tomorrow we will launching sales of our Palomino Blackwing Special Edition Gift Set which will be fully described in a separate post, but will include 24 Palomino Blackwings and a Palomino-KUM long point sharpener in a beatiful natural wood grain and leather trimmed box with the Palomino Blackwing logo embossed in the leather. This is a limited run of just 200 boxes of which just 150 will be offered for sale. The video accompanying this post shows the presentation of one of these gift sets to our Palomino Blackwing finishing subcontractor. His wife came in right after this and liked it so much she said she may have to take it from him, remove the pencils and use it for her sewing supplies.

A visit to Beijing Fila Dixon Stationery Company

2010-11-03T01:29:00.000-07:00

Typically I visit our pencil slat production facility in Tianjin, China about this time of year for our annual operations review and budget planning sessions. This year I have the added enjoyment of being accompanied by my 23 year old son Philip who is now working full time in the business in our Pencils.com e-commerce division. This trip provides his first real in depth exposure to our core pencil slat business where he'll spend several days in the manufacturing environment.

Normally during these trips I take added time to visit several of our customers in Japan or elesewhere in Asia in addition to our time in Tianjin. This year our first stop was a visit earlier this week to Beijing Fila Dixon Stationery Co., Ltd. Initially named Beijing Dixon Ticonderoga Stationery Co., Ltd., the company was originally established by Dixon Ticonderoga to produce pencil slats of Chinese Basswood for export to Dixon's facilities in Misouri and Mexico and a few pencils from residual slats. Later the facility began producing Incense-cedar pencil slats as well as some cedar pencils and has grown dramatically with steady investment since the acquisition of Dixon Ticonderoga company by FILA Group back in 2004. Today this factory produces both cedar and basswood slats for FILA Group needs around the world as well as manufacturing a broad range of pencils under the FILA brand portfolio, including specifically the Dixon Ticonderoga, Giotto and Lyra brands. In all the factory produces about 1700 different pencil items with about 3/4 of production focusing on color pencils for sales in Europe under Lyra and and the balance in graphite pencils in the Ticonderoga and Temagraph product lines. Most Ticonderoga graphite pencils sold world wide are now produced in the group's Mexico City facility which I also had the opportunity to vist about two weeks ago.

As it turns out Beijing FILA Dixon just recently celebrated it's 10th anniversary in business October prior to our visit. The photos here are of a special commemorative pencil set which we received as a generous gift to honor this anniversary from General Manager Tommy Lin who is shown in the photo with Philip and me. It includes 10 color sample set of jumbo coloring pencils using the formulation of the Giotto BeBe product as well as two Ticonderoga pencils. The pencils and box are imprinted in Chinese only with the inscription "10 Year Anniversary Beijing FILA Dixon Stationery Company, Ltd."

During our visit we were able to give Philip a great first introduction to the entire pencil making process from slat production to finished pencil production and packaging. One of the highlights was seeing the production of another special commemorative pencil FILA is producing to honor the 150th anniversary of the Union of Italy. This Genuine Incense Cedar pencil has some very unique features including one half the pencil being shaped to round while the imprint side is shaped to hexagonal, so it's a "hexi-round". The pencil will also be end dipped in the Green, White and Yellow tri-color of the Italian flag. Production floor samples shown in the photograph here are before end-dipping.

Other interesting products being produced in this facility include the Lyra Groove pencil, an ergonomically designed triangular pencil with gripping grooves cut into the pencil casing. As well as the Giotto Bebe, a special formulation super soft and bright children's jumbo coloring pencil range with a 7mm core. This item is like a wood cased crayon on steroids.

Overall I was impressed with the ongoing development of this facility which plays an important role in the total pencil manufacturing strategy of FILA Group's global operations and has contined to expand capabilities each year over it's ten year history. It was a great initial exposure to pencil manufacturing for Philip. Congratulations to Tommy Lin and his entire team for 10 years of growing accomplishments.

Blackwing Project: Take 1

2010-10-04T15:12:00.000-07:00

Here at Pencils.com we are pleased to introduce Take 1 of our newly established Blackwing Project. The Blackwing Project is a new collaboration with artists, writers, musicians and fans of the Blackwing pencil to share creative inspiration enabled by or associated with our new Palomino Blackwing pencil. The goal is to produce a series of fun visuals and videos demonstrating art, music, photography, video content, prose and/or poetry associated with the Blackwing pencil.

Take 1 is more properly titled "The Blackwing is Back" and is just an initial effort I put together with my own limited skills in PowerPoint and Movie Maker with some of artistic contributions we have available today from several of our devoted fans (see credits & links below). I hope you enjoy this first effort which is more of a Palomino Blackwing advertisement focused on promoting the fact that we've now launched sales, some of the most popular uses of the pencils, a few of the famous Blackwing users throughout time and that the product is available for purchase at the Pencils.com store. Future editions will be much more completely devoted to artistic creativity of our Palomino Blackwing fans.

Special thanks to the following artistic and photographic contributors:

Diane Wright, Pencils.com Featured Artist

Lisa Laughy, Ninth Wave Designs

John Celestri, Grace Animation Studios

Sean Malone, The Blackwing Pages

Joey Gilbreath, art student

And particularly to my friend and talented musician Christian Tamburr and the CT Trio for sharing his original composition "Blues for Chu" and his great talent on the vibes. I'm just sorry we didn't have enough content to support playing the whole number in this video.

The Blackwing Project videos will be broadcast through our new Pencilscom YouTube Channel as well as our Pencils.com What's New blog, The Pencil Page on FaceBook, our Twitter feed, etc. Full creative credit for contributions of each individual will be acknowledged with appropriate links to artist websites where appropriate. If you are interested in participating in the Blackwing Project and gaining a broader audience for your work please contact us by e-mail at blackwingproject@pencils.com to share your interest, ideas and creative contributions.

Reviving the Blackwing: First Day Sales Update

2010-10-01T11:15:00.000-07:00

First of all I want to express my personal appreciation to all of you who have shown interest in the new Palomino Blackwing thus far and are now supporting us with your orders on our first day of this new product sales on Pencils.com. We also received a nice bit of publicity today from the Boston Globe, in the multiple forms of an article as well as a video post from Globe Columnist Alex Beam.

The sweet music to our ears is that we are well ahead of the inital projections I had made for the opening 24-48 hours. At this point we essentially met my initial forecast for that period within the first 12 hours of sales. Our small Pencils.com team in our home office is busy focusing on completing and shipping as many of these orders as we can accomplish today since we want to do our best to maintain our normally high standard of prompt shipments. I appreciate the patience of some of you who will have to wait until Monday or Tuesday for our shipments to go out as we just won't be able to get all the orders out today.

I need to especially thank our core Pencils.com team Paula, Dave, Joey and Philip for all thier hard work in preparing for the Palomino Blackwing launch. As well as Vincent for his assistance on the supply side with both our Japanese producer and our sales agent team in Tokyo. Without this groups dedicated and collective commitment we would never have been able to experience such a strong initial launch today.

I fully expect the initial rush of orders to taper off after a day or so. However, it's clear we'll be needing to make an additional expedited airshipment from the balance of our intial production run presently being completed in Japan. Otherwise we will not make it through the approximate 45-60 days from now we'll have to wait for the main portion of the shipment to come over the water as we're probably 2-3 weeks away from a ship date from Japan on the balance of the production. Should we end up short of product for a few days to a week we will be notifying any of those with backorders of a projected ship date. Note that we have limited order sizes through the initial lauch period to try to spread around what we have to as many new customers as possible.

Thanks again for everyone's support. I very much hope you enjoy your new Palomino Blackwings and this day will become a bellwether of good things to come for the future of the the Blackwing.

German Pencil Wars

2010-09-29T10:15:00.001-07:00

There is an interesting story today in the Wall Street Journal about the "pencil wars" between two historic German companys in our industry. Who's the oldest? Who's the best? Who's the most innovative? Interviews of Count Anton (Toni) Faber-Castel and Axel Marx current MD from Staedtler. I wrote a related post a few years ago about all the pencil company's vying for the title of having produced the biggest pencil in the world. All in good fun.

It's nice to see some mainstream press coverage on the pencil business. Coincidentally, I was just interviewed yesterday by a writer from the Boston Globe who is working on a story about our relaunch of the Blackwing pencil.

Reviving the Blackwing: Sales Launch Update

2010-09-23T15:31:00.001-07:00

Rather than continuing on schedule with previously planned posts about our design and development process I thought I’d respond to all the inquiries we’re getting about when we’ll actually begin taking orders for the new Palomino Blackwing.

As previously announced, last week we received the expedited air shipment of the first part of our initial production run. Unfortunately final packaging has not yet been completed. Due to customer requests for the new Blacking pencils we have decided to launch without final packaging. Customers who wish to purchase the Palomino Blackwing pencils immediately will receive them in a black gift box (see top photo). We expect to put these up on the site for sale sometime next week pending some other final details we are working through at the moment. We will also offer bulk volumes in our standard one gross quantity boxes (144 pencils). Availability of the Blackwing packaged in our traditional banded dozens format should follow within another two weeks thereafter.

We expect to be able to offer the Palomino Blackwing pencils in the final 12 count package by the end of November once the balance of the initial run pencils arrive from Japan. The image here shows the latest mockup for this box which has taken into account feedback we received from many of our questionnaire respondents to go with more of a typographical treatment in our package design. We think this is tastefully reminiscent of the classic Blackwing package, not a copy by any means, but fresh and updated to complement the style of the new Palomino Blackwing. We are also in the process of designing new retail packs for the balance of the Palomino product range. This should allow us to begin focusing on some retail placement for both the new Blackwing and broader Palomino product range in early 2011.

Additionally we have just worked out details to produce a limited run of high quality wood box desktop sets especially designed to include 24 Blackwing pencils and a Palomino-KUM long point sharpener. These should be available mid to late November. . . just in time for Christmas.

Finally, we are still also working through a few final costing and pricing analysis details so will not provide pricing on these new items until we go live with sales next week.

Reviving the Blackwing: Half the Pressure, Twice the Speed

2010-09-21T16:25:00.000-07:00

Photo Courtesy: The Blackwing Pages

Honestly, there was indeed a debate about whether to include this phrase long associated with the Blackwing on our new pencil. Many Blackwing fans seem to feel quite strongly that this slogan should have been used and do associate this slogan directly with the pencils smooth writing performance. One person even referred to our new Palomino Blackwing version using the phrase “One Quarter the Pressure, Twice the Speed” to indicate that, in his opinion, it was smoother than the original.

I have nothing against a good marketing and promotional slogan and I certainly recognized beforehand that “Half the Pressure, Twice the Speed” is loved and well respected. However, I’ll admit I never really understood the logic of this slogan from a purely technical standpoint. Increasing downward writing pressure quite obviously increases friction and thus would slow down the gliding of the pencil across the paper with a given amount of lateral force. The inverse is true as well, reducing pressure increases speed. Thus when applied to downward writing forces this slogan is essentially true regardless of the quality of the graphite and how smooth it is in relation to the graphite cores of other pencils. Alternatively, looking at varying degrees of lateral pressure being applied with a fixed amount of downward force, as smoothness increases the same lateral force certainly would increase speed and I can see the logic that reduced lateral pressure might maintain the same speed, but not necessarily double it. Who can write or draw legibly twice as fast anyway? So it did not strike me as a particularly appropriate slogan when evaluated purely from an scientific, literal standpoint to represent comparative performance advantage versus other pencils or even just smoothness in general.

There are indeed testing devices to measure lead wear rates and lay down samples on pencils as well as ink flow rate on pens. I’ve checked with our lead supplier and there is however no current instrument they use to technically measure smoothness under controlled circumstances, just the experience of their trained staff. Presumably if a proper technical definition of smoothness was determined this could perhaps be evaluated by designing appropriate scientific method and test equipment to statistically measure and demonstrate smoothness performance. (Note: Our CalCedar Research department once developed equipment and conducted a set of studies to scientifically and objectively measure the different forces required to sharpen pencils made of different wood species with different sharpening tools. Being a specialist in wood processing technology and supplier of wood to the pencil industry this makes some sense for us to have pursued this, however we are not a specialist producer of our own graphite cores and have not really considered such tests in developing our new Palomino Blackwing pencil. Remember Adam Smith’s Invisible hand.)

Obviously this is a very theoretical discussion for what really ultimately has more to do with consumer perceptions. I doubt Eberhard Faber ever conducted any studies to scientifically measure and demonstrate smoothness before coining the slogan. Looking up the word “smooth” in the dictionary yields several appropriate synonyms which have been applied to the Blackwing Pencil at times “soft”, “silky”, “velvety” and “effortless” being among the most common. From the concept being portrayed that the Blackwing pencil is more effortless to write with, then the idea that reducing pressure corresponds to a dramatically increased speed may be interpreted that the pencil has characteristics that defy natural forces thus imparting a super-natural type quality. Perhaps this is closer to the originally intended meaning and interpretation for this phrase than my more literal view expressed above, it’s certainly a romantic one. In any event I have no idea who to credit for the inspiration and genesis of the “Half the Pressure, Twice the Speed” slogan. Perhaps it was simply the Mad Men. Who knows?

From a trademark perspective it does not appear that Eberhard Faber ever took action that we could find to protect this phrase. During our cursory evaluation of this topic with counsel we came to no conclusive answer whether it would be worth the effort and expense and if it would ultimately successful in being granted a trademark. Certainly we could have used it without taking such steps but for this and other reasons chose not to.

We did consider alternate slogans that I felt would more directly reflect the Blackwing’s smooth writing performance and would also improve linkage with some of the existing “slogans” related to the Palomino’s performance. (e.g. Ride the Palomino, the smoothest ride around. Or alternately, Smooooth…!, which came from one of our fans in an animation about the Palomino). We’ve also since had several suggestions including some of my favorites: Fast as Light, Dark as Night and Back in Black. Ultimately we rejected printing any slogan as a matter of the economics of dual side printing, and a desire not to offend those who may not like a changed slogan and also consideration for trademark concerns.

As we look ahead to future production the decision of whether to use the “Half the Pressure, Twice the Speed” slogan is currently under re-evaluation though perhaps alternately we should just hold a proper contest for a great new slogan unique to the new Palomino Blackwing and a new generation of pencil fans. Once concept now under consideration is to produce a separate SKU as a classic reproduction version, though when or whether we could support multiple Blackwing items in the line over time really has to be seen with how sales go as we move through the fall. We are now working on last few details before putting up the new Palomino Blackwing for sale on Pencils.com.

Reviving the Blackwing: Eraser Performance and Design

2010-09-17T16:09:00.000-07:00

Ultimately, as we all now understand the story, the breakdown of the specialized ferrule production equipment and the costs to repair or replace the machine factored in the decision by Newell Rubbermaid (Sanford) to discontinue the Blackwing. The economic return did not seem to cover the cost of restarting production given the limited sales for the product and the company’s primary focus on mass market products. Of course, I also doubt anyone ever expected pencil aficionados would eventually be willing to pay from $20 to $40 each for these pencils down the road either. It’s an interesting speculation to consider if armed with such knowledge what new pricing they might have been sufficient to justify the repair or replacement of the machine and continue the product at that time. Who knows if anyone performed such an analysis or just looked at the unit volume and decided to call it quits?

Bringing back the classic ferrule with its flat rectangular, extendable eraser was a key factor for me in deciding to move forward with the Palomino Blackwing. As some fans have noted the Palomino, Mitsubishi Hi-Uni, Tombow Mono, or Staedtler Lumograph brands each have specific grades that compare rather closely to the original 602 performance. Therefore at least to me, without this classic ferrule and eraser design included there could be no return for the Blackwing brand. Finding a vendor that would agree to reproduce the functional eraser assembly to our desired quality standard while protecting our tooling investment and not allowing reproduction for other pencil manufacturers was important to me. Another key decision factor was to obtain a reasonable economic cost relative to standard tipping, even though it was clearly always going to be much more expensive per pencil than regular erasers. Important considerations became the tooling costs investment to be able to produce the assembly components as well as the appropriate minimum order volumes for a given unit cost. Discussions and investigations on this actually took place over a period of a year or more. We did commit however to the tooling cost early on to produce the ferrule (well over a year ago) just so that we could begin to produce some test samples.

At one point after we had paid for the tooling we we’re told we would have to move our original target minimum order size for our first order from 50,000 as originally quoted to 500,000 pieces if we wanted to keep the price unchanged. This just about killed the whole project and created long delays as we assessed whether to proceed or not, considered alternate options and negotiated further. By the standards of most commodity oriented good quality, high volume cedar pencils (e.g. Ticonderoga or Mirado) selling at or around $0.20 to $0.25 each 500,000 pieces is not a very high production figure at all. However, for a niche, high quality item we expected would ultimately have a retail price point, somewhere between $1.50 to $2.00 per pencil, this could be a significant initial inventory investment just for these assemblies, depending on ultimate acceptance of the product. This also raised concerns such as eraser life if initial sell through was not very good. In the end we were able to settle on an initial production run of 100,000 ferrule/eraser assemblies and this coincides with the number of pencils we are producing in this first run for the Palomino Blackwing.

Feedback on the eraser assembly and performance overall has been positive overall. Several reviewers have noted the exceptional care with which the ferrules and erasers are glued, rather than crimped on to the pencil mechanically, and that the flat side of the ferrule/eraser set is oriented so that the imprint is face up. This is not the case with the original Blackwing which has random application angles. In reality the end of each pencil is actually machined down slightly before attaching the eraser assembly vs. standard eraser tipping which more commonly slightly crushes the wood before attatching and crimping on the ferrule and eraser.

The Palomino Blackwing erasers are about 25% larger in total cubic volume and 15% wider than those of the original, providing improved eraser surface area. They are also produced with improved materials than the natural rubber/pumice composite materials used in the original Blackwing's erasers. Here I’d like to add a technical note as there have been several comments on blogs referring to the Palomino Blackwing’s eraser as a vinyl eraser. This is not the case and is an inaccurate assumption on the part of those individuals. While vinyl based materials did become more prevalent for art and pencil top eraser use as a replacement for traditional natural rubber based composites, vinyl erasers are actually currently in declining use by the industry. Our erasers are produced using Thermoplastic elastomere (TPE). Thus they are more appropriately called polymer erasers vs. vinyl erasers which are produced using PVC material. The change to TPE from PVC was initiated by the industry to eliminate chloride from the production process and finished product. The vinyl erasers that are most commonly used today are larger hand held block eraser formats. Most pencil top erasers from major brand manufacturers and all those we use in our California Republic product ranges are polymer erasers, even if they are other colors such as more traditional red or pink. For an interesting history of the eraser and technical information about the different materials used over time Staedtler has a very useful resource guide, here.

We did get some feedback that with our darker lead mark than the original Blackwing, erasing with our new eraser still leaves a slight trace of a smudge, or "ghosting". This is another issue we are re-evaluating for future production and are now told by our supplier there is an opportunity to improve on this versus the current eraser we are using in the Palomino Blackwing. However, we have not had a chance to evaluate cost differences or do any actual testing. The current eraser is the same quality as that used on our Palomino HB pencils.

Finally, some traditional fans do seem to prefer the old pink eraser color versus the white version which we selected. Others have suggested black would be very nice as well. Color of the eraser specifically is not really a factor in it's performance though it seems to be a common misconception that a white eraser works better than a red or pink eraser. It all comes down to materials. Performance differences with the original Blackwing certainly have something also to do with the age of these older pencils and the effects of oxidation and exposure to light. At this point I cannot indicate if there will be an eraser color change down the road as this is dependent upon what future cosmetic design changes we might implement for the pencil overall as well.

Reviving the Blackwing: Lacquer Finish & Imprint

2010-09-15T17:03:00.000-07:00

This feature set was considered the fourth most important across our six features ranked by our test groups.

Here there is a clear allegiance among traditional Blackwing fans to the historic charcoal or graphite gray gloss finish and imprinting information on the pencil to more closely match that of the original product. Many participants readily admitted technical and overall usage performance is the most important factor, but given a preference they’d go with a finish treatment close to the original 602. Some commented that the Blackwing font itself is different than the original. We did initially try to match exactly the original Blackwing font. During our detailed research on this topic we could not find an exact match, but we learned that it was a variation of a very old German font, which makes sense given the heritage of Eberhard Faber. We selected a more updated font that matched as close as possible without going to more expensive and time consuming efforts to have a designer create an exact match. Additionally, there have been quite a few suggestions to increase the size of the Blackwing name relative to Palomino to make it more characteristic of our treatment of the Palomino brand relative to California Republic brand on our Palomino pencils. The relative font size is a valid point and probably will be corrected in future production pending assessment of some related technical and marketing factors as we consider potential redesign.

My personal view in designing the new Palomino Blackwing pencil has been that a product named Blackwing logically should be finished in black. As mentioned in an earlier post I generally agreed with finish recommendations suggested in that Frankenpencil post and this to some extent guided thinking on this design, though admittedly Lisa was not talking about a new Blackwing pencil, but her ideal “Frankenpencil”. In any event it seemed there was quite a lot of interesting and supportive discussion around this post and with some of these design characteristics so it seemed appropriate to incorporate some of these into our design. The addition of the gold band was simply to keep some added Palomino brand family connection in our pencil range design. Some people have commented they feel the gold band is too much of a departure from the original.

Top: Glossy finish version Botttom: Matt finish version

So having decided on a black finish our next choice was whether to go with a higher gloss look more typical of our standard Palominos or alternately a matt finish to provide some further differentiation for this new unique product within our existing Palomino range. The first test samples of each looked excellent and very reflective of our Palomino quality regardless of glossy or matt finish. Ultimately, I chose the matt finish as I wanted some added distinctiveness for the Blackwing vs. the standard Palomino graphite range and some differentiation from the Tombow Mono which is already finished in glossy black. (Despite this we still received a couple comments comparing our new pencil to the Tombow Mono finish which I’ve shown side by side in a photo here.)

Unfortunately, once the initial production began and we later received a couple hundred samples we noticed some very faint foil speckling occurred during imprinting and these tiny foil flakes had been sealed in when the sealer coat was applied. This covering quote was originally intended to protect the foil imprint and band from any further wear from continuous handling during use as is occasionally noted with respect to many pencils. It’s not a process we do with our existing Palomino products and probably should be eliminated for future production. Though we felt the pencils looked very good overall we were not fully satisfied with this characteristic as compared to the samples we approved before initial production. I actually stopped eraser tipping production on the balance of the pencils, but by this time all of the initial production pencils had been imprinted and sealed. My concern was do we release “as is” or not and it was at this time I determined to do a consumer sampling and evaluation to get a gauge on this issue. Among our options was scrapping the initial production and going back to design table before actually launching the product as well as evaluating other potential fixes. I determined this process would be a good opportunity to get broader evaluation of the product for ideas we could incorporate if we ended up doing a complete re-start or to be used for future design modifications if we ended up launching “as is”.

After three weeks of feedback, we have now determined to proceed with the launch of the product “as is”. There were several decision factors, the first and most important being the overall positive response we’re now seeing to the Blackwing Palomino when considered across all of our evaluation groups. Despite a clear preference by many traditional fans for a more classic design and some indications the finish quality is just not quite up to par with Palomino, it appears we have developing demand now with people pressing us for pre-orders regardless of finishing characteristics and we learned that these characteristics consistently did not rate as highly on the scale of importance vs. other product features. Another major factor was that we subsequently determined that going back to the drawing board on design would result in a more extensive production and launch delay than originally anticipated, probably until mid to late 1^st quarter 2011. This relates to scheduling issues with our subcontractor as well as to allowing adequate time to address the redesign process, including potential fine tuning of the graphite core formulation. Of course the cost of scrapping or reworking any of these pencils into other products from the initial run if possible was also a relevant decision factor, but not the first priority. I was fully prepared to scrap if I felt this was absolutely the best decision going forward and I’ll stress that our final decision was not self-evident at the point we began the evaluation process.

As previously mentioned we are now moving forward with expediting market availability of the new Palomino Blackwing from our initial run. We expect to have more definitive information next week on pricing and order availability. In the meantime we also have a breif update to our Coming Soon page.

Reviving the Blackwing: Graphite Performance

2010-09-14T12:12:00.000-07:00

Overall, in our Palomino Blackwing bench test graphite smoothness and graphite wear came out as the first and third most important features of the six specific product features our survey groups were asked to prioritize. The second most important item was considered to be the overall performance of the pencil as a whole. We did not list graphite hardness or darkness as performance features to be rated since these are generally related to wear rate. We did get specific qualitative comments and feedback related to hardness and darkness which we have evaluated as part of this assessment.
Realistically, as much as we all like seeing those images of writing, sketching, and shading and cross hatch gradations, etc. on all these blogs reviews these only serve a limited visual purpose. They do not technically demonstrate smoothness of the core as much as variations in darkness and overall density of graphite mark. They are simply a record providing evidence of a process of personal evaluation.

Perhaps if enlarged enough one might notice respective comparable differences and gradations of fineness in the consistency of graphite material being deposited throughout a stroke across the paper. As my high resolution digital SLR camera was stolen recently and my replacement not yet arrived we’re just using some simple images in this post, others have already well documented their own experimentations. As I’ll discuss a bit further in a few days when we cover the topic of “Half the Pressure, Twice the Speed” we are not aware of any objective, scientific test equipment used in the industry today for measuring “smoothness” of graphite writing cores. So when it comes to smoothness we must rely on the more subjective experience of our test group, our own personal comparisons and the experience of our supplier.

Our control group of experienced Blackwing 602 and other pencil users provided a broad range of feedback on this topic as would be expected. Every individual experiences the tactile and sensory act of writing and drawing with a pencil through their own unique perspective; writing pressure, hand and point positioning vary and is not always consistent even by the same person or differing uses such as drawing and sketching vs. writing. Comments posted on Lexikaliker even mention differences in point angles used for writing in different languages or alphabets . Additionally, variations in the graphite cores of original 602s from different production periods mean some respondents had different reference points for the original Blackwing’s performance. Older Blackwing production dating back to the 1930s exhibit softer-darker cores and more recent stock produced up through and into the 1990s are generally harder with a lighter mark. Unsurprisingly, the range of test group scores on graphite smoothness had the highest deviation of any feature rated. This clearly reflects the higher level of subjective feel and preference to this topic from user to user.

Overall response from both traditional fans and others in our testing groups has been that the new Palomino Blackwing core is as smooth, or smoother than the original and a bit darker. Although some few do feel it’s not as smooth as the original referencing a slight tendency to a crumbly or chalky, carbon pencil like feel. Most everyone felt the wear rate of the new Palomino Blackwing was faster than the original requiring more frequent sharpening making it perhaps less appropriate for writing vs. sketching, drawing, doing puzzles, music scoring or simple note taking. Some also mentioned higher smudginess of our new product as a concern. A few respondents suggested that our HB was a closer match to the original on the hardness-wear rate dimension of performance. Personally when I do extensive writing and note taking in graphite pencil I prefer our Palomino H grade, even to our HB for that specific purpose. Note that Japanese produced cores by comparison have always been softer throughout the HB scale rating vs. European or US production as the Japanese just prefer a softer core overall.

Here is a representative cross section of the qualitative responses from our survey responses good and bad alike. As you can see this reflects a range of impressions we have experienced.

“The core is only very subtly different – with the original Blackwing feeling just a touch smoother and just a little less smudgy.”

“It actually improves on the lead, which I would not have thought possible.”

“The lead is of exquisite smoothness, surpassing that of the original Blackwing. It is quite simply the best lead I have ever tried.”

“I pulled out all my favorite pencils (including the 602) and as it is now, The Palomino Blackwing is one of them. Maybe number 2… I would sacrifice a touch of smoothness for a little better graphite wear.”

“This core is really amazing. It’s as dark and smooth as a gel pen!”

"The point is not as break resistant, crumbles more and wears down much faster, making the pencil less usable for prolonged writing"

“Writing with the new Blackwing is a pleasure. The lead is soft and smooth and doesn’t smear, though now and then a tiny crumb breaks off. The new Blackwing's point wears more quickly than that of the old Blackwing, and the new pencil's line is noticeably darker.”

We also received some questions regarding whether or not we acquired the original formulation and if not why not produce an exact match for the original graphite core down to every last performance detail. Let me state that we have not purchased any technical knowhow associated with the original product specifically including the formulation for the graphite core. The Blackwing has not been produced now in about 12 years. The Lewisburg factory which last produced these cores and finished Blackwing 602 pencils was closed a year ago and production relocated to Newell’s Mexicali facilities. Additionally, our experience is that there has been a high level of turnover in company management and technical personnel over the past 15 years as new acquisitions were integrated, product lines and manufacturing rationalized, successive cost reduction programs implemented, etc. Quite often the most knowledgeable person with respect to production of items such as graphite cores is the actual worker on the production floor. Here formulations may be adjusted based on variations in inbound raw material quality and specific equipment used according to specific knowledge of those floor workers to maintain product within a specified quality range. Given the changes in that company over more than a decade it’s not clear such knowledge and equipment setup at Newell currently exists to perfectly duplicate the original Blackwing lead. Perhaps there may indeed even be a file cabinet somewhere with the specific product formulation; even so it’s unlikely we could have purchased this.

So why didn’t we exactly duplicate the formula through reverse engineering with our very experienced supplier in Japan? This is a reasonable question. However, not a simple and inexpensive process, particularly for a product that was traditionally a low volume niche item. The last producer ceased production partially because a machine simply broke. Returning an investment on a niche item becomes an increasing challenge as total development costs increase. While designing our new product, in choosing between “smoothness” comparability vs. “darkness and wear”, I have always believed that smoothness matters the most in matching the Blackwing. Also, as the Blackwing was a traditional favorite of animators and illustrators - where a nice smooth and dark mark is important to these users - I felt best to err on the side of smoothness and softness of feel over an exact hardness & wear match. So in the end we’ve chosen a close match to the original given the higher weighting we put on “smoothness” and also considered where this particular core would fit in relation to our existing Palomino graphite grades. Our overall consumer feedback supports that we have a high performing product reminiscent of the extremely smooth writing performance of both the original Blackwing 602 and comparable to our Palomino quality range.

In conclusion, there seems to be some general feeling that if we can improve on the wear rate while maintaining the current smoothness that would result in an ideal lead, though clearly we have received high praise for the product as it now is as well. It’s not clear to me if the mark on paper being darker for some people is a specific criticism or simply a byproduct of a slightly softer lead. Despite the technical and cost challenges I’ve just noted, we’ve already taken some initial steps to investigate possible modifications to address hardness and wear without compromising smoothness to see if we can get to a more exact match to the Original. Indeed, we’ve begun preliminary testing with our supplier on another formulation that could be promissing. We have not received pricing information and no decisions or very thorough technical evaluations have been completed at this point in time. We will have to keep you all posted on this matter as this develops.

Reviving the Blackwing: Understanding the Traditional Blackwing Fan

2010-09-13T09:00:00.001-07:00

Welcome back. I hope that you’re enjoying this series of posts as we explore our company’s journey to revive the Blackwing. (To catch up if you’re new see Post One and Post Two) As promised today is the day I’ll begin focusing on our growing understanding of the traditional “Blackwing” fan and their concerns and feedback as we’ve been going through our consumer evaluation process of initial Palomino Blackwing production.

Photo Courtesy: The Blackwing Pages

Right from the start it was clear that we had a core challenge to address in reviving the Blackwing: How to please the traditional fans with a product that honors the “original” while also developing a new Palomino Blackwing product that complements and extends our Palomino product range and can become economically successful. Ultimately, we developed and produced the product that has been distributed for these consumer evaluations. This product is in part based on my research on the internet of many, many posts about the Blackwing over the last several years. One interesting post related to designing the ideal pencil was Frankenpencil, originally published by Lisa Laughy on her Ninth Wave Designs blog and archived today in the Pencils.com community site. I also considered economic factors, design trends and perhaps a certain degree of personal preference in creating a product that I believe can ultimately be successful as well as share some consistent design elements with our Palomino product range.

So far there has been a strong overall response to the Palomino Blackwing by our testing groups and those requesting preorders. We’ve had scores of e-mails from those ready to buy the product as is now regardless of future changes we may implement, the color of eraser, finish, etc. However, it’s clear from the feedback we are getting on our surveys, blogs and e-mails that many traditional Blackwing fans expect or have a strong preference essentially for almost an exact duplication of the original Blackwing down to the finest of details. Stephen’s Pencil Talk review posted over the weekend, shows the amazing level of detail some Blackwing fans are going to assess this new item. Even down to weighing differences in erasers on a scale and enlarging images of the imprint by 50x or more . I am not sure any wood cased pencil ever has had such a degree of public scrutiny by end consumers before being introduced. Pencil Talk raises the valid comment that our new pencil is not a clone of the original, but a modern interpretation. I think this is a fair representation given my stated intent to “honor the original while extending the Palomino range”.

As good as our new item is the most unwavering Blackwing fans seem to consider it near heresy if we do not provide an exact match to the graphite writing and drawing performance of the original as well as the design and look of the finish, eraser color, etc. Thus some even feel this pencil fails to acheive the goal of "honoring the original". Clearly the smooth writing and drawing graphite performance has always been the most important quality feature, but there are many strong emotional attachments also to the original’s lacquer finish, it’s pink eraser assembly and perhaps more importantly to the phrase “Half the Pressure, Twice the Speed.” One or two even mention the painted band on the ferrule is preferred, though not all versions of the original had this feature. Most traditionalists are very happy that we revived the original classic ferrule and eraser design with the flat, removable eraser and believe we’ve improved on the original in this area.

My next post will begin to address the specific feedback on product featuers and performance, starting with Graphite Performance, and moving on in successive topics daily this week. In the meantime we've now also set up a new Palomino Blackwing page on Pencils.com to serve as a central point for information on this pencil including updates on product availability.

Reviving the Blackwing: Why take on this Challenge?

2010-09-09T09:55:00.000-07:00

In Part One of this Series, I introduced our current process of gathering initial consumer response to our new Palomino Blackwing pencil. While we’re completing our evaluation of responses today I answer the question “Why is CalCedar reviving the Blackwing?”.

Photo Courtesy: The Blackwing Pages

Pure and simple. Blackwing is a great and iconic name among serious pencil fans. Revered for its legendary smooth writing performance and classic extendable rectangular eraser it’s become known as the pencil of famous animators, illustrators, musicians and writers as well as those who simply appreciate the best. The Blackwing’s lore has increased since production was discontinued in 1998, creating an “old stock” eBay market bearing prices from $20 to $40 per pencil. This pencil is kept as a collectable or stingily used only for special creative activities. All other high quality graphite pencils seem to be compared to the Blackwing as the standard of perfection.

Anyone crazy enough to try to build a new brand name in a rough and tumble globalized commodity business like the pencil industry is always going to want the best advantage possible. Very few pencil producers really professionally and effectively advertise and market pencils anymore. The closest promotion the average consumer is exposed to are circular ads of mass retailers and office superstores offering “loss leader” prices during back to school time to get people in the door. They’ll give away $2 of pencils at or below cost to sell that $10 to 20 calculator and other goods that makes them much higher margins. The cost pressure from the large retailers drives producers towards an obsessive focus on the economics of pencil production. Over the last 20 years, this has resulted in a reduction in the general quality of pencils and outsourcing overseas while cutting marketing support dollars and manpower devoted to thinking creatively about pencils.

The benefit to society is a lower cost product on average when it comes to pencils. The cost is a loss of understanding and appreciation by the average pencil user of what a good quality pencil really feels like to use and how it performs. The proof, put a Palomino, a Mitsubishi Hi-Uni, a Tombow Mono or a Blackwing in the hands of the average person and ask them to compare side by side with their normal everyday pencil and watch their response as they write, doodle and explore the fine writing characteristics of these pencils.

Since we launched our California Republic range my vision has been to establish our premium quality Palomino brand as fresh, new and fun, with great quality and safety performance. This has been a gradual and experimental process mostly conducted over the internet and in my spare time when not attending to our core slat and firelog businesses. Nevertheless we are building a small, but growing fan base and our recent Pencils.com website redesign is helping to move this ball forward with our “Freedom of Expression” theme as well as expanded features and products. In our view the pencil is perhaps the most common and affordable tool of creative self-expression used around the world. It may not have the reach of the internet, but there is a personal sense of connection to writing, drawing, sketching or doodling with a pencil that for many cannot be matched by typing on a keyboard or drawing with a stylus on a computer screen. For us, Palomino is an important part of enhancing “freedom of expression”, but we know finding your favorite instrument of self-expression is a personal journey and so in time we’ll be featuring even more pencils from other producers who use our slats in our store. This also helps promote quality wood-cased pencils in general and provides a new and creative means to support our slat customers, something CalCedar has been devoted to for over 80 years. Ultimately, however to make Palomino and our California Republic family of products economically successful brands, an added catalyst is needed to move the ball forward.

Ever since we introduced the Palomino it has regularly been referred to by many Blackwing fans as a principal contender for successor to the original 602. These fans continually lament the ceasing of production of this pencil and the increasingly high cost of “old stock” on eBay. When I discovered the Blackwing name was available it was a natural choice to want to more closely associate this venerable name with our own brand. The goal: Create a Palomino product line extension that honors the performance and functionality of the original Blackwing 602 while building a new and expanding generation of pencil lovers who appreciate fine quality pencils. Who would not want to pursue this opportunity? It’s both tremendously fun and challenging. If we’re right, execute well, and perhaps a little lucky, then maybe we’ll make some modest financial return and turn a passion into a profitable business venture.

Nobel Economist Paul Krugman loses to a Pencil

2010-09-08T08:07:00.000-07:00

I realize you're probably expecting a new "Revival of the Blackwing" post today, but just saw this and could not resist this bit of pencil related satire from Op-Toons Review. It directly references topics I've covered here in the past from Leonard Read's essay, "I, Pencil".

I particularly loved the line:

"It wasn't fair," Krugman complained after the show. "The pencil represents a vast collection of information that could never result from the orders of government bureaucrats working with economics experts like me. That blasted pencil is the product of a staggeringly sophisticated but spontaneous free enterprise..."

Read the full story here.

Don't worrry fans. Tomorrow you'll get to read why we're bothering with this whole Blackwing Revival thing anyway.

Reviving the Blackwing: A Labor of Love or Insanity?

2010-09-07T11:39:00.000-07:00

Part One: Seeking Consumer Feedback

Over the past two weeks we on the CalCedar & Pencils.com team have been in the midst of a grand experiment. That is soliciting and evaluating the initial consumer responses to our new Palomino Blackwing pencil. This process has generated broad interest and feedback from those who participated as well as others who’ve only seen pictures and read the initial blog reviews of a few in our sampling group. Today I am initiating a series of posts over the next couple weeks about our effort to “Revive the Blackwing”. Given there is a tremendous level of detail involved in a project like this, it’s simply impossible to cover in just one or two posts and do proper justice to the subject. Today I start with a general introduction to our consumer evaluation process and provide a list of the intended posts that will lead up to definitive announcements regarding the sales launch for the Blackwing Palomino and future modifications and improvements we plan to make based on continuing feedback.

Our process involved selection of a couple of control groups to gain feedback on our new product. The first group included known Blackwing fans who have had first-hand experience with the original Blackwing 602, which was first produced and introduced by Eberhardt Faber USA and eventually discontinued in 1998 by the brand's successor owner, the Sanford division of Newell Rubbermaid. The second group consists of those less familiar with the Blackwing including those who are active pencil users and fans as well as those who may not consider themselves particularly knowledgeable about pencils at all and had never heard of the famous Blackwing 602.

Those who participated were asked to complete a questionnaire that we provided comparing the two products along with our Palomino HB on a variety of performance factors. Respondents were also asked to give feedback on other aspects such as relative price and new packaging design concepts for the Palomino line. I want to thank all of those who participated directly in this process. Your extensive and detailed responses are greatly appreciated and under review. I’ll cover this all in detail in my later posts.

Some also chose to blog about their review of the new Palomino Blackwing. This opened up tremendous commenting and speculation from traditional Blackwing fans, and many others with various perspectives and their own favorite pencil brand. There was a lively debate of mechanical pencils vs. leadholders, as well as those who expressed the view that this whole community of pencil fans is simply crazy. We thank all those who have and continue to participate in this interesting conversation. Here are some of the main links, sorry if I missed some:

Links to some blog reviews of our Palomino Blackwing prototype

http://blackwingpages.wordpress.com/2010/08/25/blackwing-reborn/

http://mleddy.blogspot.com/2010/08/new-blackwing-pencil.html

http://www.boingboing.net/2010/08/27/first-impression-of.html

I’ve now probably reviewed several hundred comments. At times I thought to myself “no wonder Apple keeps such secrecy before they introduce new products like the iPhone 4. I must be insane! Why didn’t we just introduce the new Blackwing first?” There has been a lot of greatly appreciated support for our effort, but also some detractors too. One commenter even questioned our motivations stating “don’t toy with us Blackwing fans” in response to one reviewers personal assessment that they felt our new product failed to precisely duplicate the original’s writing performance while our existing Palomino HB was closer. I resisted temptation and kept myself from responding to speculative comments or inaccurate assumptions. I had committed myself to an open process and felt it was important not to unduly influence the feedback until our control group had responded. This should lead to the best overall understanding of those who seem to have a passion for pencils and the original Blackwing in particular. It certainly has been fascinating.

Learning from this process is ongoing. In this series of posts I’ll be sharing my observations, conclusions to date and making some clarifications related to our efforts to revive the Blackwing brand. Here are the planned post topics.

Why revive the Blackwing?
Understanding the Blackwing Fan
Graphite Performance
Lacquer Finish & Imprint
Eraser Function
Half the Pressure, Twice the Speed
Branding: Palomino Blackwing vs. California Republic Blackwing
Overall Performance & Design
Addressing Design Reality: Clarifying speculations and assumptions
So what's this thing going to cost me anyway?
Let the orders begin!

We’ll be opening up these posts on the Pencils.com's What's New blog to commenting as well as on our Facebook fan page and my Timberlines blog here. We look forward to your continued participation and feedback in this process. Hopefully by the end of this series you can all help me determine if this endeavor is a labor of love or insanity. Or perhaps it’s a bit of both.

Palomino fares well in Pencil Test

2010-03-13T01:28:00.000-08:00

Recently I came accross yet another pencil bench test comparing various graphite drawing performed pencils including our California Republic Palomino 2B as well as General's Kimberly and others.

Found this posted to our Palomino Riders group page on FaceBook by Tom Smolinski on his smomotion blog. Check out his animation demo reel here. Always glad to learn the Palomino has gained another fan in the animation and illustration community.

A Derwent Christmas

2009-12-15T16:39:00.001-08:00

I received this Christmas Greeting image in an e-mail from Cumberland Pencil Company today and thought it was a creative use of a pencil and pencil shavings to design an artistic Christmas tree. Cumberland has been a long time customer of our company using cedar slats historically in their Derwent brand pencils. Derwent is considered to be one of the premier professional artist ranges worldwide, particularly with respect to their innovative line of color pencils exhibiting excellent color fastness and other features including the Inktense line.

Of course Cumberland has a storied history in the pencil industry having been founded nearby the original Borrowdale graphite mines discovered in the 1500s. Cumberland established it's Pencil Museum near it's old factory site in Keswick and has become a regular tourist attraction when visiting the lovely Lake District of Northwest England. The Museum website also has interesting history if you'd like to learn more about pencils. A couple years ago Cumberland moved their manufacturing operations to a brand new site within the area, a rare commitment for a European or US manufacturer to invest in new facilities domestically.

For more on cedar and a Christmas association visit my old Timberlines post A Very Cedar Christmas.

A Day in the Woods

2009-12-02T20:31:00.001-08:00

A nice clear, cool day in the Collins Almanor Forest today where I visited Collins Lumber Company in Chester, CA. Collins is our supply partner for the FSC Certified Incense-cedar lumber used in our own ForestChoice Pencils and CalCedar's FSC Certified pencil slats supplied to manufacturer such as Caran d'Ache.

It was nice to be back in a more rural forest setting even if just for the day including stopping in town for a Latte at The Coffee Station. Chester at this time of year has a great feel of small town America, not so busy as during the Summer months with all the vacationers to Lake Almanor and the Lassen National Park. Checking the local paper over coffee the big news of the day was a classic example of a small town scandal. The front page story discusses the community healing process initiated to come to terms with the decision of the local high school principal to dispose of 25-30 sports trophies. In one of my favorite comments one Alumni stated that disposing of the trophies showed a “total lack of understanding about small schools and small towns."

Following our productive meeting with Collins Pine we drove to Redding to meet with another supplier Sierra Pacific Industries which provides our cedar lumber under the Sustainable Forest Initiative (SFI) & PEFC certification programs. Our drive took us through the Collins Almanor Forest, Lassen National Forest, Lassen Volcanic National Park and timberlands owned by Sierra Pacific. The two forest images here are of the Collins including a small group of Incense-cedar trees about 50 years old plus the Coffee Station.

In an upcoming post I'll be covering some more detailed updates and views on issues related to the FSC and SFI/PEFC certification schemes as well as information related to the developing carbon offset credit market with respect to California forests.

These Collectors Can't See the Art for the Trees

2009-11-29T11:18:00.000-08:00

I've always had an interest in understanding how different economic, business and social principles apply to different industries and markets, particularly with respect to historical development of markets over time. Lately I've been reading more about the economics of the Art market leading me to an article by Paco Barragan at ARTPULSE Magazine titled "The New Spirit of Collecting: From Macenas to Prescriptor to Speculator". The article focuses on the historic transition of collecting art from a system of patronage and philanthropic support of the arts through to those who Paco describes as while still maintaining some sense of "the rank of trophy predators" now have set a new trend as "aggressive and benefit-seeking sharks" who's only motivation is to drive up the value of their holdings whatever level of undue influence and market manipulation is required.

He goes on to state that this trend is now pushing it's way into the European collector's psyche:

"Furthermore, the traditional European collector, with an extensive knowledge of art history and a profound respect for artists and art professionals, has given way to a new breed of collector inspired by the "American Model," based upon aggressive price negotiation, quick access to board of trustees of museums n order to conveniently push his artists, and in the end, the attainment of significant economic results for his investment in art."

Barragan appears to be describing a bunch of Wall Street speculators gone wild referring to a the neo-capitalism model of art collecting. Next he'll be calling for government intervention and regulation of the Art Market and as much as implies he would be a supporter of such a concept:

"Obviously there's a "new spirit of collecting," which has come along with the "new spirit of capitalism" ... that, I am afraid, not even Obama will be able to regulate."

As with any free market the excess of a few collectors who perhaps cannot see the Art for the Trees will always push the envelop. In my view the mainstream art collector still acquires based upon personal sense of appreciation for the art and artist on their own merit, not based on some fanatical obsession with profit making. Let's not overreact to the actions of a few and in my view if Barragan thinks the art world has not seen likes of obsessive promoters with good connections to ultimate benefactors and collectors for hundreds of years then he's generally naive.

One of the blessings of all the new social media is it's facilitation of sharing and appreciation of art and interactions among artists, fans and collectors alike. It may not be the most profitable means of getting rich as an artist, bit these media are opening up new windows for artists and becoming more of the mainstream (truly neo-capitalist) means for art distribution over time. Perhaps there will be some commoditization effect that impact valuation, but ultimately a greater number of artists will benefit as a whole vs. those playing in the shark tank who rise and fall as most speculative markets do over time. I think we pencil collectors and other art fans on the web need not worry much about these "aggressive benefit seeking sharks" out there.

Maintaining Tradition and Values in the Face of Change

2009-11-13T10:22:00.000-08:00

In prior posts I’ve focused on many developments affecting the Pencil industry and how companies have reacted in their business operations and strategies to these external influences. I’ve covered trends such as globalization and growth of imports; consolidation within both manufacturing and distribution channels and the resulting rationalization of brand ranges and manufacturing facilities. I’ve also commented on anti-dumping duties and other trade, environmental and product safety issues. Most of these posts have focused on larger industry players and their adaptation and leadership embracing change to remake their companies (i.e. generally the acquirers and market share leaders) with both positive and negative impacts on quality, customer perceptions, market share, and other typical measures of business and industry success.

This time I provide an alternate view, an example of a family owned and operated business in our industry that stands out for its gritty devotion to a set of traditional values, processes and standards. Historically such family owned and operated companies were the norm in our business. While many companies throughout the world pencil industry remain privately held and controlled by their founding families, quite a few have become actively involved in shaping and driving many of these industry trends. This includes our own business California Cedar Products Company which despite our continued devotion to sourcing US grown Incense-cedar as the raw material for our #1 product line, CalCedar® slats, we relocated slat production to our new Tianjin, China facility in 2001 closing our US based slat and sawmill operations soon thereafter.

General Pencil Company, was originally founded by Edward Weissenborn as the Pencil Exchange in Jersey City, NJ in 1889. The company is devoted to providing sustainably produced products under their General’s® brand range for artists of all ages, skills and abilities; amateur and professional alike. While General has added a range of complementary art supplies to build out the product range through the years its stable of wood cased pencils produced from Genuine Incense-cedar remain as a central foundation of the product quality and performance. The company continues to this day as a fully integrated pencil factory in its original Jersey City location producing its own graphite and other special formulation cores in house.
Proudly made in the USA is a vital principle for General’s® brand pencils. General refuses to import cores and leads or increasing proportions of raw, semi-finished or even finished pencils as opposed to all other US based pencil manufacturers who have long since adopted such practices.

While the CalCedar® slats they use are produced by us in our China operation the wood itself is 100% grown in the USA. General is essentially the only remaining US pencil manufacturer exclusively devoted to a Made in USA and predominant USA component supply strategy. Given the recent relocation of Newell Rubbermaid Lewisburg, TN operations to Mexicali, Mexico, (yet another victim to global manufacturing rationalization) General is now one of 3 remaining US based pencil factories producing for the art and writing pencil market which have vertically integrated processes from wood milling department forward to finish product. The others all import some varying degree of pencils and cores as a relevant part of their supply chain strategy.

Another core value at General Pencil Company is the Weissenborn family’s commitment to consistently producing a high quality product from then best quality sustainable materials. General’s® products are well known by both professional and other devoted artists as being produced to exacting standards to provide reliable performance whatever the application. General’s dedication to traditional internal standards of fine craftsmanship and manufacturing processes assures this result time and again. In addition to its exclusive use of Genuine Incense-cedar slats, General also uses recycled packaging materials in the majority of their products. Additionally General is devoted to producing consumer friendly and safe products which are tested and certified under both the PMA Seal and under the Art & Creative Materials Institute (ACMI) Program.

Certainly many industry participants also produce safe, high quality products with an emphasis on sustainability. Many businesses also have multi-generational family ownership. In my view what is of exceptional note is that General Pencil Company, the Weissenborn family and employees of the company truly live up to these values while continuing to exclusively produce in their original Jersey City factory for over 120 years now. General is a company dedicated to supporting the local workforce (many are also multigenerational employees) in a culture indicative of traditional family values that extend also to the customer service experience. General faces the same competitive pressures all of us face in this industry, but they continue to hold firm and thrive as a result. Speaking from personal experience from a multi-generational family business manager who guided our own company through a challenging manufacturing and market rationalization to off-shore production this commitment and dedication deserves great respect.

As two companies and two families, General Pencil and California Cedar and our respective owners have had a long and positive relationship. I am proud to be associated with this relationship and especially pleased to announce the addition of General’s® products to our Pencils.com Store to further build on this partnership. Indeed with this latest collaboration another generation of both families has worked together on a cooperative industry project. These are represented by Kirstin (5th generation descendant of founder Edward Weissenborn) and my son Philip (a 4th Generation Berolzheimer now helping out at California Cedar Products and 7th generation relative to our family involvement in the pencil industry when consideration of Eagle Pencil Company ). These two focused on setting up the products on the Pencils.com store as well as posting product information pages and developing initial promotional materials for the launch. Thanks for their efforts and here’s a toast to a new generation of promise for the supply of high quality sustainable products from tradition driven family owned pencil industry businesses.

Frankfurt Paperworld 2009: Pencil Report Part 1

2009-02-06T07:08:00.000-08:00

Frankfurt Paperworld 2009 is a few days behind me, though I still have quite a follow-up list from my meetings with customers and suppliers. Thus posting my Paperworld Pencil Report for you enthusiasts out there has taken a back seat. I do see there were a few other “reporters” out there covering new pencil related items they found. Some of these items I’ll comment on in the context of my post which will be more focused on common themes and trends for the show this year as relates to pencils and the pencil industry. Of course pencils are just a very small part of Paperworld which covers so many product categories and some themes I cover are applicable to these products as well.

The first theme seems to be the ever increasing barrage of marketing and promotion of “Green” products and processes to produce not just pencils, but many writing, art and stationery items exhibited this year. The fascinating thing to me about this is how many different types of green positions, often conflicting in message, that are being espoused for various products. Some efforts I simply consider “green washing” while others offer legitimate improvements in environmental impacts related tor raw materials used or production processes employed.

Wooden products have long been positioned as green for the renewable resource characteristic of the raw material. The addition of various and competing forest and Chain-of-custody certification schemes such as FSC and PEFC are more and more frequently used in our industry, primarily for paper products, pencils and more traditional building materials, though less often seen at this point for other home, office and school products produced from wood. While these schemes are much well known and supported by consumers in Europe there is increasing awareness here in the US. More and more often pencil manufacturers are moving towards implementing some form of third party certified wood pencil for a broader portion of their product range. This is especially in the light of new regulatory actions such as the 2008 amendment to the US Lacey Act which seeks to extend protection of endangered plants to include all manner of wooden products imported to the US. Similar legislative actions are under review in Europe and will be an increasing challenge not just to the pencil industry, but the global wood products industry as a whole. I expect to write more on this legislative topic and its projected impact on the industry in a future Timberlines post.

The most notable new certified wooden pencil at Paperworld this year is the new STABILO Green Range (image above). This range from Schwan-STABILO features the 100% FSC certification label and initially covers about 4-5 different pencil products with the intent to add new FSC certified pencil items over time. For more information see the STABILO Green Pencil Library Wiki page at our Pencils.com site. Of course Faber-Castell has long touted their leadership in FSC certification of the majority of their pencils and other European brands such as Caran d’Ache have had FSC certified products for some time, as well as our own California Republic ForestChoice brand which was the first FSC certified pencil offered to the market. As the leading supplier of FSC certified Incense-cedar and FSC Basswood to the pencil industry our company is experiencing increased demand for our FSC certified pencil slats.

Plastics and recycled products are also increasingly positioned as green. Our industry is clearly experiencing a re-emergence of the extruded plastic pencil. It was even interesting to see some standard PVC type plastic products from Asia being positioned as green simply for the fact they are “woodless”. However, most of the traditional plastic pencils are actually a composite of wood flour and plastics so technically they are not woodless. The Remarkeable Pencil has different versions produced from recycled cd cases, plastic cups and a variety of other materials. Bic’s Conte Evolution has been the market leader in plastic extruded pencils ever since Newell discontinued production at the former Empire EPCON facility in Shelbyville, TN some years back. However as BIC long since stopped exhibiting at Paperworld I am not certain what specific environmental claims they make regarding the Evolution these days. Chinese and other developing country companies have increased investment in plastic pencils production as well, though in these cases it’s most often to address economic concerns as wood costs for pencils have been increasing over past several years.

The major announcement on the extruded pencil front is the new Staedtler WOPEX pencil which they gave top billing and emphasis as their new product at Paperworld. This pencil has already been reported on at Lexikaliker blog in German. I was able to meet the Director of R&D at Staedtler who presented this product introduction to me. First, the name is a form of anagram for the words Wood, Pencil & Extrusion. I did find it somewhat interesting that a leading German writing instrument company used an English anagram to name its new product, but I guess this simply reflects the current state of the use of English more globally. The key features of this pencil are that a full 70% of the raw material used is wood flour. So Staedtler is pushing the recycling of wood and minimization of recycled plastic with respect to environmental positioning. Also the pencil is definitely more rigid than other plastic pencils I have seen and they indicate they will produce it in three grades H, HB & B. It did write better than my experience with most other plastic pencils. Finally the rubberized surface has more ergonomic properties similar to their Ergosoft range. As I understand it they do not intend this to be a cheaper substitute for wood pencils, but a value added product preaching it’s performance and green benefits.

That’s it for this Part 1 report as it got way longer than planned, as usual. Tune in for Frankfurt Paperworld 2009: Pencil Report – Part 2 where I’ll focus on the industry impacts and reactions to the current World Economic and Recessionary environment.

And Then There Were Three??

2008-12-06T07:28:00.000-08:00

Recently Newell-Rubbermaid (a.ka. Sanford Brands when it comes to writing instruments) announced the planned closure of it's Lewisburg, TN pencil manufacturing facility. This was part of a general restructuring involving at least 4 of Sanford's US manufacturing facilities in Tennessee including also the towns of Shelbyville, Manchester and Maryville. Thier announcement to suppliers states:

"Manchester will become our global center of excellence for ink manufacturing. We started construction in October on this state-of-the-art facility, which will be the largest writing ink plant in the world."

"We will move manufacturing operations from Shelbyville to Maryville by the end of 2009. Maryville will become the center of manufacturing excellence for markers, highlighters and dry erase products under the Sharpie®, Expo® and other brands. Additionally, we will construct a new specialty packaging facility adjacent to our Shelbyville distribution center. This packaging center of excellence will incorporate best in class packaging processes that will allow us to better meet and exceed customer requirements."

and ...

"We will close our Lewisburg facility by the end of Q3 2009. Production will be moved to other Newell Rubbermaid facilities, including Maryville."

However, it has not been formally announced what their specific plans are for wood-cased pencil manufacturing. There is some speculation all wood cased pencil production will move to other Newell (Sanford) facilities outside of the US, specifically Mexicali, Mexico (graphite) and to Bogota, Columbia where color pencils are now produced for the Latin America market. Perhaps reserving just packaging operations for US facilities. So there is a chance this development would leave the US with just three remaining wood-cased pencil manufacturing facilities serving the traditional writing and art pencil market: General Pencil Co. (Jersey City, NJ) , Musgrave Pencil Co. (Shelbyville, TN) and MegaBrand's RoseMoon facility (formerly RoseArt and Moon Pencil/Products in Lewisburg, TN). Currently Megabrands Stationery and Activity business which includes the RoseMoon facility is on the market so who knows what teh future holds for this facility.

Note that my definitition of wood-cased manufacturers specifically excludes promotional or advertising pencil operations or other "finishing" operations where the milling of the slats into pencil is not performed. There are still a number of these finishers who take either raw or painted blanks and complete assembly, finishing and packaging. My definitition also excludes cosmetic pencil manufacturing of which there is one remaining facility, Cosmolab also located in Lewisburg, TN.

With the shuttering of the Shelbyville & Lewisburg facilities Newell brings down the closing curtain on two more factory sites of historical importance to the US Pencil industry. The Shelbyville facility (located formerly on Pencil St. and now renamed Sharpie Way) was the site of the Empire-Berol facility which resulted from the consolidation of these two companies in the 1980s. Mirado and Prismacolor brands were produced at this facility before relocating to Lewisberg soon after Newell's acquisition of Berol in the mid 1990s. The Lewisburg plant, part of Newells acquisition of Faber-Castell USA (which excluded the Faber-Castell brand name rights) just a year before the Berol purchase, had a long history of swallowing up production of newly acquired pencil competitors regardless of the owner of this facility. An appropriate discussion of the Lewisburg facilities production and brand range history alone would require a separate post though I have posted on this topic before, see Mongolized. Perhaps I'll work on a more thorough history of the Lewisburg facility for a futre post timed with the actual plant closure next year.

Adding the former Empire Pencil plastic extruded pencil facility in Shelbyville this brings to a total of three the number of US pencil factories shuttered by Newell over a 15 year period in the name of building global centers of manufacturing excellence. All the while thier wood/plastic cased pencil prodction in the US has declined by about 2/3 vs total production of those facilities at the time of each acquisition. This has been accompanied by the elimination of a corresponding proportion of pencil brand names. Whether these new centers of excellence in the US will really include wood cased pencil production remains to be seen. Newell and Sanford's slogan these days is "Brands that Matter" and clearly they have been deciding for some time that most of the pencil brands they acquired just don't matter. Other than Prismacolor and now Papermate which both include a whole host of other similarly "umbrella" branded complementary products there has really been no specific marketing support to Sanford's pencil brands here in the USA.

Perhaps all this is simply a natural progression of the pencil industry where there are over 200 pencil factories in China alone battling it out and more and more US and European production is being relocated or outsourced. Pencil industry margins are very thin due to this commodity efffect and Newell's focus is clearly on higher margin businesses. It's clear Lewisburg as a stand alone pencil factory in the US produced a majority of mass market and commodity oriented products that could no longer afford the overhead of this large older and inneficient facility. Perhaps co-locating a smaller wood-cased pencil operation in a modern facility with other products in the Sanford family will result in "excellence" if they do indeed go this route vs. moving off-shore. A stronger long term commitment to creatively marketing and developing new innovative products in wood-cased pencils may have made an impact on this trend. Who knows? Though a comparison to an industry innovator such as Faber-Castell who have indeed made such a commitment does give some clue. Will Sanford now decide their remaining wood-cased pencils products are indeed Brands that Matter?

Not just another Pencil Industry Merger

2008-08-07T13:51:00.000-07:00

The trend of pencil industry consolidation continues and this time it’s a notable first from my perspective.

German pencil manufacturer Johann Froescheis Lyra Bleistift Fabrik GmbH (LYRA), a company remaining independently owned for just over 200 years has sold to the Italian Based FILA Group several generations younger at just around 80 years. While I could not find any posts yet on either company’s website I have posted an excerpt from the supplier announcement letter received today from Lyra on the Indutry News page of our Pencils.com site. A phone call to FILA owners today confirms the transaction closed on July 27, 2008.

This is the first major German pencil company that I know of to sell it’s German based pencil business to a foreign owned company. This is a separate phenomenon in my mind to German pencil companies that had established foreign subsidiaries or joint ventures in the U.S. or elsewhere many years ago some of which have since been sold off to non-German owners.

A notable example of such prior transitions include Faber-Castell USA, which was originally a German- U.S. joint venture that was eventually sold to Newell’s Sanford Group in the 1990s (Faber-Castell brand name rights reverted to Faber-Castell in Germany after a few years and now Faber-Castell USA is re-establsiehd and owned by it's German parent company, but has no pencil manufacturing base in the US). Also the Eberhard Faber USA business which also had Mexican subsidiary was eventually purchased by Faber-Castell USA before it was sold to Sanford. The Eberhard Faber USA joint ventures in Venezuela was eventually sold to local partners and subsequently acquired by Sanford once again.

LYRA is headquartered in Nürnburg, Germany, the epicenter of German pencil industry and has a rich history dating back to 1806 having just celebrated their bicentennial two years ago. LYRA products represent a leading brand in the school market in Germany with strong market presence in Austria, the Scandinavian countries, Eastern Europe and also sales companies in Singapore and China to serve the Asia market. Some LYRA products are exported to North America, but the brand does not have a big presence here. The products have a very high quality image and are characterized by some specialized shapes and sizes. Lyra was one of the early companies to actively promote triangular shaped pencils of different sizes for their ergonomic benefits particularly to children as learning pencils. They still produce most of their high end product in ther Nürnburg facility, but many more basic coloring and writing pencils are purchased from Indonesia (see prior post “170 years of Made in Germany”).

The fit with FILA Group from a product range and sales channel as well as from a complementary regional distribution standpoint is a strong one. FILA’s Giotto brands have long been the market leader in school and art supply in Italy with strong distribution in Spain and via it’s purchase many years ago of Omyacolor (the main chalk producer in the world) FILA group has good French distribution as well. In 2004 FILA acquired Dixon Ticonderoga Company which had both UK distribution and strong manufacturing and marketing presence in North & Central America plus China based slat and pencil manufacturing operations. The newly enlarged FILA Group of Companies will have much stronger European market coverage, the ability to select certain products from “cousin” brands within the FILA, Dixon and LYRA ranges for introduction into new markets under the selected brand, plus the ability to further rationalize manufacturing of certain products globally across manufacturing operations, based in Germany, Italy, China & Mexico.

So will a German-Italian marriage work in the pencil industry? I know this is a match that the FILA & LYRA ownership groups have been mulling over for several years, so it’s not being jumped into on a whim. FILA have a good track record of integrating its acquisitions in other countries though not without certain cultural challenges at times. Both FILA and LYRA communications indicate that LYRA senior management will stay in place and if that can work that’s a good thing from my perspective. Certainly the LYRA management team knows and understand their geographic markets and customers much better than FILA owners and significant changes in product, brand strategy and personel would likely make more traditionally conservative German customers wary. If FILA can bring some new products to expand LYRA brand range and simple and logical manufacturing integration without damaging quality performance and perceptions then this will have a positive impact. I suspect the largest cultural challenge will be addressing differences in financing, capital allocation, accounting and management control systems and policies.

Check back in a few days when I'll have a follow-up post comparing and contrasting market branding and manufacturing strategies of the four key companies (including the FILA Group) that I consider to be the leading "Global Branded Pencil Companies".

170 Years of Made in Germany

2008-05-07T15:41:00.000-07:00

I have just completed a new post in the Pencils.com Collectors Corner Resources page that discusses an interesting point about country of origin marking. This relates to a press release I recently read from Staedtler on the 170th anniversary of thier produciton of pencils in Germany. You can link direct to this post here.

Note that there is no intent to disparage Staedtler's reputation here just to use this post to point out a seeming global disparity in country of origin marking regulations. In Mexico the rule is different than both European Union and in the US and reliyes on % of value added content in Mexico, while US's rule is based on theory of substantial transformation.

The Myth of the Yellow Pencil

2008-04-30T14:18:00.000-07:00

With the recent 150th anniversary of the patent of the eraser tipped pencil, I have seen several new references around the web about pencils and a few indicating that 75% of pencils sold in the United States are painted yellow. At our Pencils.com site we explain the history of why so many pencils are painted yellow in the US. It's not clear to me where this estimate of 75% comes from however. Our site simply states that a majority of basic graphite writing pencils sold in the US are painted yellow and given today's market that may be generous. I have not checked Henry Petroski's book as it certainly has a reference to the genesis of painting pencils yellow although I can't recall if there is some figure stated for proportionof market as yellow painted pencils. Even so that book is now roughly 20 years old and market conditions have changed dramatically over that time. So perhaps it's time for a new look at this old story and the trends in the US pencil market that impact this.

My approach is first to view the US pencil market by it's key product category components & sub-components which include:

graphite pencils for office, school & home use
color pencils for school, home or artist use
carpenter pencils
cosmetic make-up pencils

Of these the last two groups are relatively small segments on a unit volume basis. Based on my knowledge of the industry I've estimated these two segments would not be much more than 5-7% of the annual unit volume of pencils sold in the US. Although with a higher average sales value per unit than graphite or color pencils it may be perhaps 8-10% of the wholesale sales value. Virtually none of these pencils are painted yellow though some proportion of carpenter pencils may be yellow the most comon colors are white, red, blue and orange. So a conservative estimate removes 5% of all US pencil consumption from being painted yellow.

The next challenge is to break out color vs. graphite pencils. Historically there has been an approximate ratio of 20% color pencils to 80% graphite writing pencils. I conducted a reasonably thorough review for 2005 of US production sources and import sources of pencils. By dividing each country of origin and US producer out into known and/or my best estimate figures for color vs. graphite pencils I calculated a weighted average of 28.7% for color pencils for 2005. Of particular interest is that only a very small small portion of US pencil production is color pencils. My estimate is just 5%. With about 1/3 of today's pencils being produced domestically in the US and a full 2/3 imported from overseas this means that about 39% of the imported pencils are color pencils.

This data supports the growth of color pencil consumption in the US over the past 15 years or so. This has been driven initially by the entry of Crayola into marketing color wood cased pencils in the early 1990s. These pencils are all produced in Brazil or Costa Rica by Faber-Castell. Following the lead of Crayola many other. Of particular interest is that in Europe the ratio of color to graphite pencil consumption is more or less reversed from the US trend as historically color pencils have been the vast majority of pencils produced and sold inthe European market where pens are more frequently used for writing purposes.

Given that color pencils are usually painted the color of the core for each color in general color pencils have a very low proportion of yellow painted pencils. We could either simply discount this group entirely (as non-graphite pencils) or assume that about 1/12 of these pencils on average are painted a yellowish hue given that yellow is a primary color and as pencils are generally sold in multiples of dozen packs this proportion should hold about true as the color pallet expands for 24, 36, 72 and 100+ count boxes of color pencils. Thus at best 2 to 3% of US pencils are color pencils that are painted some form of yellowish hue.

Thus my analysis indicates that perhaps only 66-67% (100% less 5% carpneter/cosmetic less 28-29% color pencils) or approximately 2.9 billion graphite pencils per year are sold in the US today. So even if 100% of graphite pencils were painted yellow only 2/3 of US pencil consumption would be yellow pencils. Adding 2-3% yellow coloring pencils still doesn't get us to 75%. However there are several major sub-categories of graphite pencils including:

advertising specialty pencils for custom imprint purposes (hexagonal and round shapes)
golf pencils (hexagonal and round)
designer theme pencils (includes licensed character/sports pencils, holiday themes, and other decorative themes ( generally round)
artist quality graphite drawing and sketching pencils
standard branded writing pencils (mostly all hexagonal shaped painted a single color)

It is really just this last group of more standard branded writing pencils that have traditionally had a very high proportion of yellow painted pencils. And frankly it's likely this last group of pencils that the average person is probably thinking about when saying 75% of US pencils are painted yellow. Certainly it may be historically true that 75% of branded hexagonal graphite pencils in the US were painted yellow and it may even still be true today of this sub-segment. However as with the growth in the color pencil market the advertising specialty, golf pencil and designer theme pencils have been the key growth sub-categories of the graphite pencil market over the past 10+ years. My quick estimate is that something in the range of 50 to 70% of graphite pencils would fall within this last group in the current market and if 75% of those are painted yellow then at the upper end we are looking at just 35% (= 67% graphite x 70% to 75%) graphite yellow painted pencils as a proportion of the total US pencil market. This is a far cry from 75% and even if significantly more than 75% are painted yellow would not get much higher than 40% of all US pencil consumption . Thus it's probably not even technically correct any longer to say that the majority of pencils sold in the US are yellow painted pencils.

In fact within the pencil industry the historical intent of painting a pencil yellow as a reflection of high quality is considered out of date and yellow pencils are increasingly viewed as a low value commodity segment. Certainly some important high quality brands such as Dixon's Ticonderoga , the Mirado (originally the Eagle Mirado now Sanford's Papermate Mirado), to some extent the Mongol (though now discontinued in the US by Sanford) and a few other minor brands have a good quality reputation and retain yellow as the primary lacquer color. Some of these have offered additional paint color options within their brand range. The reality is that today the vast majority of yellow pencils sold in the US are imported low priced pencils. Many of these are private label pencils for the major office supply chains. The Papermate American brand remains one higher volume yellow hex pencil that is still US produced to a large extent, but the quality has been reduced considerably to compete with the imported pencils. Alternate species woods have reduced sharpenability performance, lower standards on lacquer finish reduce the look and feel of the pencil, ferule and eraser quality reductions and graphite smoothness inconsistency, are today unfortunately often the case with common yellow pencils.

While all this means more affordable pencils for general writing needs it's also changed the perception of the yellow pencil over time. Today's standard commodity yellow pencils cost about $0.10 per pencil at retail which is surprisingly the same as the price of a Ticonderoga, a Mirado and other high end brands 40, 50, 60 and even 70 years ago now. When you consider the value of the dollar today vs. it's value over those time periods you'll see common yellow pencils are effectively much cheaper in real dollar terms than they ever were. I'm not sure what milk, gasoline and many other common consumer goods cost that long ago relative to today's prices, but I'm guessing the relative value retention for the yellow pencil has been quite good although the qualtiy on average is just not what it once was and may or may not compare favorably with quality performance of other common goods that have had relatively more infalated values over time on a real dollar basis.

Sustainable Forestry

2008-04-17T10:02:00.000-07:00

It's been awhile since I've posted much related to forestry and the timebr business here. Last night this segment appeared on NBC Nightly News. It features the sustainable forestry efforts of Collins Pine Company which has had a long relationship with our company. Collins is a an important supplier of FSC Certified Incense-cedar used in our ForestChoice pencils and our FSC certified slats sold to other pencil companies around the world.

I do find Brian William's intro statments like "You can't see the forest, because they're gone!" coupled with the use of images of recent clearcuts rather misleading relative to the actual reality of responsible forestry practice in the Pacific Northwest. Collins is clearly a leader in committing all their timber operations to FSC certification process and in the manner in which they run their operations. I applaud them and am happy to be collaborating with them in bringing sustainable wood products to market. However, they are just one example of numerous companies with good sustainable forestry practices.

Palomino Riders Unite

2008-03-30T20:17:00.000-07:00

I’ve been pleased to see the continuing keen interest and even adoration of our Palomino pencils from our customers. As one happy Palomino Rider recently said, "It's the way the lead glides over the paper. Hmmmm...yeah, I know. I've got issues! It's an addiction. But...they really do have a nice feel to them. I'm buying more!."

Despite relatively little formal promotional effort in the past year we clearly seem to have a loyal and devoloping fan base for our product. Thus in order to support this I’m pleased to announce the formation of two new places that Palomino riders can check who else is in the corral and see just how they ride.

I'm talking about the Palomino Riders Group page on our new Pencils.com site as well as a new Facebook Group page as well. Here’s the chance to share your artwork created with the Palominos and show what those Palominos can really do. Whether you ride English, Western or bareback we want to celebrate your unique creative spirit and are sure other riders feel the same.

So we hope you'll register at Pencils.com, join the Palomino Riders group, then create your own Palomino artwork gallery and upload images of some of your favorite artwork using Palomino pencils and post them to the Palomino Riders group. If you're a Facebook member then we'd love to see you there too.

If you haven’t yet experienced the smooth ride, then come and visit these two sets of group pages and I hope this will get you restless as a wild Palomino to jump up in that saddle too.

The New Pencils.com

2008-03-29T20:38:00.000-07:00

After several months of work I am pleased to announce we have completed our redesign project and have now re-launched our “Incense Cedar Institute – Pencil Pages” website under the new name Pencils.com. This has been a project some time in gestation even since I first initiated my Timberlines blog a few years back and happily is now up and running as a Beta site which we will continue to work on improving and developing over time.

The new Pencils.com site builds upon the past purpose of the site as an educational resource regarding pencils, Incense-cedar, renewable resources and forestry management but adds to it a broad range of new features designed to help celebrate and share the role of the pencil in our world. If you are a pencil enthusiast, artist, writer, teacher, parent or student the new site has something for you. I hope you will check it out and join what I think will become an active and growing community. In particular we have initiated a Palomino Riders group page which allows you to share and post artwork created with your Palomino pencils or to form other groups and discussion forums on a wide variety of topics related to education, art, writing and even pencil collecting.

In addition to expanded educational content and a host of social networking and related tools on the Pencils.com site one of the key new features will be our Pencils.com Store. This store will supplement our existing Pencil World Creativity Store @ eBay and ForestChoice.com and offers a much more flexible on line shopping tool with quantity discounting, pencil points discounts that you earn through participation in the Pencils.com community as well as other features. We’ve already added an expanded range of new California Republic items not on eBay as well as new items from another pencil manufacturer with more to follow. Over time we’ll be expanding the product range available on the Pencils.com Store, supporting and promoting products produced by our slat customers that supplement and complement our own product range.

A number of readers continue to request more of my in depth posts on industry issues and there have been plenty of issues to write about, although I’ve just been too busy with other business matters in the last year or so and more recently in developing the Pencils.com site for this launch. Looking forward I plan to return to providing somewhat more frequent posts about issues related to Pencil Industry here on Timberlines which will also have a feed to a dedicated Timberlines page at the Pencils.com site. However, posts more focused on news related to our California Republic Stationers product developments and the Pencils.com store offerings will be moved to my WoodChuck blog on the Pencils.com home page. Thus the Pencils.com site will be updating much more frequently than Timberlines going forward.

For more information you can visit Pencils.com or for more historical background of the Incense Cedar Institute and website transition to Pencils.com you can read the CalCedar press release here.

New Palomino Items for the Holidays

2007-12-05T21:05:00.000-08:00

After a long wait we are happy to announce introduction of an eraser tipped option on our Palomino Blue HB pencils just in time for the Holidays. Now by popular request eraser tips are available for both our Palomino Orange and Palomino Blue lacquer variations.

Also for the Holidays we have put together a special Palomino Christmas Gift Pack which includes a nicely cello wrapped set including our 12 Count Artist Color Wood Box Set, a 6 count Palomino Orange HB with erasers and our favorite Palomino-KUM Long Point Sharpener for a special price of $24.95. This is over $6 or 18% savings on this collection of items versus purchasing each independently. Make an aspiring artist in your family happy with this gifts set for Christmas.

Another Holiday selection that makes a great stocking stuffer are our Spangle Christmas decoration pencils available in both 8 pack and 24 pack counts.

While our Pencil World Store is well known for our quick and timely delivery we generally do recommend you place your Christmas orders by December 16th to assure delivery on time for the holiday.

Support the Writers Pencil Campaign

2007-11-19T19:50:00.000-08:00

Tired of watching reruns already on late night talk shows? Worried your weekly favorite shows will soon be headed to reruns?

Our associates at United Hollywood blog have launched a new campaign to promote the cause of the Writers Guild of America and guess what … It involves pencils. Titled “Pencils 2 Media Moguls” the campaign is intended to send masses of pencils to the CEOs of major television media companies as a show of solidarity with the writers guild. Here at California Republic we have collaborated with United Hollywood to supply pencils to be used for this campaign. Each $1 dozen pack of pencils purchased via this Pencils 2 Media Moguls link here will be forwarded on by United Hollywood on your behalf to these CEOs. The expectation is that the pencils will eventually be donated to support young writers in disadvantaged schools and other education prorams.

Two days into the campaign as of Sunday evening over 156,000 pencils have already been purchased. What better symbol of writing and solidarity than sending pencils. As the writers themselves are saying they are putting them down until they get a fair deal. The goal is to reach over 1 million pencils sent in for this campaign. So show your support for writing, the writers and ultimately the children who will benefit by receiving these pencils by buying a few packs here and forward this link to a friend. If you buys a few packs and have suggestions of deserving schools or programs where the Moguls can donate the pencils please forward these along to United Hollywood.

Finally, some of my readers might ask why WoodChuck, an avowed free trader would support such a union campaign. Of course the children as end recipients of the pencils will benefit from this campaign, but there is also a historical reason as well. My maternal grandfather Lawrence E. Watkin (wow, didn’t know he had a Wikipedia page until tonight), was once a WGA member and worked as a Hollywood writer mainly throughout the 1950s. That is until he was fired by Disney Co. when the writers were replaced during a former strike. Of course, I am not altogether altruistic as we are generating some sales for these unbranded pencils which as standard round advertising type pencils are representative of our Spangle Decorator basic pencil writing quality but are finished in standard lacquer without imprint or decoration.

Could Blackfeet Become the Next Blackwings?

2007-10-18T20:44:00.000-07:00

Earlier this week we had an inquiry from a consumer looking to find a supply of Blackfeet Indian pencils. I had to pass along the news that the Blackfeet Indian Pencil Company is out of business for sometime now. The linked article here provides an interesting look at the challenges faced by Blackfeet Pencil Company as they last tried to re-establish operations around 2000. Unfortunately the company was not able to recover from its prior debt load and the changing competitive environment as increasing volumes of pencils entered the US market from Asia..

The best advice I could offer this person was to try eBay and I was able to provide a link to a current auction at the time. Today this auction for a 12 pencil wood box set of “The Blackfeet Indian Pencil” ended at a total value of $62.25 plus $4.50 shipping for a whopping $5.56 per pencil. Certainly this includes the nice redwood wooden box that these pencils come packed in, but still seems quite a premium as compared to our own Palomino Wood Box sets priced at $9.95 for 6ct on eBay or Pencilthings.com’s Palomino Signature 12 count Wood Box Set at $16.95.

So will the now discontinued Blackfeet Pencil develop a similar sache to that of the famous Blackwing? This auction does not represent the amazing $20 to $35 each pencil premiums that Blackfeet pencils fetch that these days. Certainly there is a bit of emotional attachment some people place on buying a pencil produced by Indians that once benefited and supported one of our Native American cultural groups. The pencil writing performance is good, but not to the quality of the Palomno or many premium quality writing pencils available today. The natural wood grain finish is a nice feature, but in and of itself is not uncommon these days. In fact most people associate the all natural finish of the Blackfeet Indian Pencil with their image of this brand, but the company did produce a broader range of pencil styles and brand names as exhibited in this nice collection. Certainly there has been some attention to Blackfeet pencil at Pencil Revolutions and Paper and Pencil. I guess only time will tell if we’ll be seeing $10 or $20 Blackfeet on occasional auctions of this item.

Palomino & California Republic Notes

2007-10-16T15:13:00.000-07:00

Hello all you fellow Palomino Riders out there. I'm long past due in providing an update on developments with the Palominos and other brand ranges in our California Republic lines.

First, over the past few months we ran a test with some larger bulk pack formats with banded dozens in 36 and 72 count packs. We've had very positive reaction to this packing format. We ran through most of the stock on hand from this test and have just a couple remaining packs available on Pencil World Creativity Store both here and here. You may want to pick these up while they last.

Partially as a result of these tests we have reached a decision to make the banded dozen format more widely available for our internet distribution channel. In addition the banded dozens will be extended from the Palomino brand to also include all items in Golden Bear and Prospector ranges and even a few new Spangle items we plan to introduce by year end. We are a still a while off before these formats are formally introduced on a standard stocking basis, but do expect to have these up by year end. So keep your eyes peeled for this new option going live and I'll provide more details when teh new stock arrives and we are ready to go live.

In the meantime if you've found you do have an appetite for bulk pack pencils we do have ready supply of our popular ForestChoice FSC certified pencils in 1 gross (144 ct) bulk packs. These are available both here at PWCS @ eBay or at our ForestChoice website.

Also comming soon we will be adding an eraser tipped option in our Palomino Blue HB, as well as a few varieties of Spangle jumbo size school learning pencils in both round and triangular shapes.

Finally, I am making the commitment once again to more frequent posts on Timberlines so look forward to a series of new articles and weekly features covering a variety of topics. I know I got started last Spring and then didn't keep up. This time.

This Guy is "Mad, Crazy"

2007-04-26T17:04:00.000-07:00

I would like to introduce to you the interesting misadventure of Tyler Farrer who’s new blog Make One Pencil chronicles his efforts to make one pencil all by materials and tools made and acquired only by himself. This effort is inspired by the famous essay entitled I, Pencil first published by the Economist Leonard E. Read in 1958.

Tyler describes himself as follows:

I am a self-proclaimed "Free-market", "Free-Trade", and "Capitalism-loving", "globalist". I also believe that it was probably impossible for one man to make a pencil in 1958. Will it be impossible in 2008? I don't know, but I want to be the one to try.

Another description might be simply he’s “mad, crazy”. I told him I’d like to help with raw material supplies given my involvement in the industry, but that would defeat the whole purpose of “one man, one pencil”. He can’t just buy the pre-manufactured components and assemble them either, to follow the concept of Read’s essay he has to produce the tools to produce the pencil and then the final product all by himself. As it is he’s at least benefiting from the internet as a resource on how to make the pencil since he doesn’t have to invent it just make it from scratch. He’s asked for financial contributions on the website, but doesn’t that defeat the “one man, one pencil” credo also?

But what real basis do I have to claim Tyler is “mad, crazy”. Simple, he’s working against some of the greatest principles of economics. He’ll either end up broke producing one pencil for some outrageous cost if he succeeds at all or he will have a breakdown ending up needing major therapy and probably pharmaceutical treatment as well. What’s more he knows all this to start as a good a good "Free-market", "Free-Trade", and "Capitalism-loving", "globalist”. If he’s not really insane now he may well be after this effort.

If you’re unfamiliar with I, Pencil I encourage you to read it. It’s essentially a lesson in these great economic principles best summarized by Milton Friedman in his Introduction to the essay on the Library of Economics and Liberty website. In Milton’s own most eloquent words:

I know of no other piece of literature that so succinctly, persuasively, and effectively illustrates the meaning of both Adam Smith's invisible hand—the possibility of cooperation without coercion—and Friedrich Hayek's emphasis on the importance of dispersed knowledge and the role of the price system in communicating information that "will make the individuals do the desirable things without anyone having to tell them what to do."

Milton even used this essay in his popular TV Show “Free to Choose”. Anyway Tyler’s Make One Pencil quest strikes me as very coincidental timing as I have recently been re-reading various Milton Friedman works. So I guess this post can serve as a bit of my own memorial to Milton.

Finally, if you need any further support for my prediction of Tyler’s fate I encourage you to read this post at the Reach Upward blog. This is where his flash of brilliance to begin this odyssey got its initial spark. In any event I am very much enjoying Tyler’s prolific posts so far and intend to follow his progress and offer my moral support. It’s really all great fun and I’ll leave the decision to make financial contributions up to you. All the best of luck to Tyler.

Image Note: Particularly fitting for this post the drawing above by Dan Mignano was a runner up in one of our Incense Cedar Institutes Pencil Doodle Contests from the mid 1990s. The theme "No. 2 Pencil, Still No. 1 in a High Tech World."

Pencils: Popular in Any Language

2007-04-24T09:27:00.000-07:00

One of the most common questions I receive from those who learn I work in the pencil industry is "How do you get the leads into the wooden pencil?" This leads to any number of further questions and discussion about different aspects of the pencil business according to what any particular person finds interesting. There is no shortage of interesting and related topics depending upon how detailed and how technical one wants to get. In reality I have only touched on a very few areas in all the posts about industry issues over the past 18 months or so, whether it's anti-dumping duties, environmental aspects of forestry management and FSC certification, etc. FYI: Today I've added Labels to most of my posts so it should be easier to find different posts by subject matter.

Yesterday I came accross the following post "¿Cómo se meten las minas en los lápices de madera?" which answers just this question on the general interest Spanish language blog Ya está el listo que todo lo sabe (Here is the list of everything to know). The post includes a brief history of the development of the graphite pencil and a description of the pencil manufacturing process. This post as many other websites I have found over the years has liberally borrowed the photo from our How to Make A Pencil page on our Incense Cedar Institute Pencil Pages site on how pencils are made.

What I found most interesting about this post was the "commentarios" left by readers and in particular a long treatise on the wood used in pencils by Dr. Amio Cajander who provided a knowledgeable discussion of the use of Incense-cedar ,other pencil woods and even composite substitutes in his long comment in addition to describing some of the technical factors that make for a good pencil wood. He even generously noted my Timberlines blog as a resource for his information for those who wished to practice thier English. Additional comments indicated readers seemed generally interested in learning about how the pencil was made. This is not unlike my experience with reactions to my Timberlines posts and our feedback over many years from information provided on the Incense Cedar Institute Pencil Pages.

While my Spanish is just okay, I was able to make my way through this post relatively easily and it was good practice. So for those interested in testing their Spanish, practicar aqui.

Honestly, it's nice to see that there is such interest in the manufacturing process and the pencil itself from all over. I would take the time to link to a few other foreign language sites on the topic of how pencils are made that I've found over the years, but unfortunately I never bothered to save any of those links. So if you're visiting from another country and know of any such web pages in your native tongue please feel free to link to these in a comment to this post.

Spring Cleaning Sale Kicks off with Palomino Bulk Pack Offer

2007-04-23T17:41:00.000-07:00

It’s been a busy Winter and Spring and I haven’t had much of a chance to be active with new Timberlines posts or to address new items for the Pencil Word Creativity Store @ eBay. Since we’re trying to do a bit of Spring Cleaning we’ve come up with a couple new listings as special offers. When you do this at home in your study or kitchen you typically find pencils and other writing instruments tucked away in some drawer somewhere. Well we’re no different here so over the next several weeks we’ll be offering a number of Spring Cleaning Sale Items.

A number of our repeat customers have asked about possibility of buying Palomino products in higher bulk quantities. As luck would have it we found some basic sample packaging for a 72 count item lying around and have decided to run a test. So while listed supplies last we now have the following 4 items available in 72-count bulk quantities at a price offering something over 10% savings on a per pencil basis versus our normal graphite 6 pack counts. Each is packed with 6 banded dozens in a ½ gross box. Click on any of these items to link to that item in the store.

Palomino HB Orange – 72 count Bulk Pack
Palomino HB Orange w/ Erasers – 72 count Bulk Pack
Palomino 2B Orange – 72 count Bulk Pack
Palomino HB Blue – 72 count Bulk Pack

We do have some 36 count packaging as well and will look at listing these after the 72 count volumes sell through. Following these tests we’ll evaluate whether a full time addition of a 36 or 72 count Bulk pack option for certain Palomino items makes sense. We appreciate your feedback and interest in spurring us on to try out these bulk packs.

Next we’ve now added a simple Palomino Orange 2B - 6 pack offering so customers don’t need to go to trouble of ordering a Variety pack and sending us a message just to say they want 6 2B pencils since a 6 count pack in 2B has proved to be a popular request on our variety pack offering.

As our Spring Cleaning process continues we’ll be adding other special one time offers with a few combo sets of a variety of KUM sharpeners, some notebooks and journals with our pencils and perhaps a new series of Vintage & Collectable pencils that we have on hand.

Berolzheimerianum: 100 Year Anniversary Celebration

2006-10-30T06:41:00.000-08:00

Back in March I wrote a post titled “Lieber Philip: A Letter Lasts 100 Years” that discussed the final letter my Great-Great Grandfather Heinrich wrote from his home in Nürnburg, Germany to his son Philip, my Great-Grandfather in New York before he passed away about one month later. I introduced a bit of family history in the pencil industry to my own son Philip through this letter.

As it turns out there is another recent 100 Year Anniversary related to Heinrich Berolzheimer’s accomplishments. My wife, son and I have just returned from a week in Germany where we participated in activities celebrating the 100 year anniversary of the construction of the Berolzheimerianum in Fürth, the city of Heinrich’s birth and original founding of the pencil company, Berolzheimer und Illfelder. Donated by Heinrich with assistance of his son’s Emil and Philip (then running the Eagle Pencil Company in New York) the Berolzheimerianum was established according to the foundation document as a “home for popular education in the town of Fürth”. Tis document stated that it should “serve the whole population of town of Fürth, regardless of social class, religion or political opinions”. The building included an extensive library with over 10,000 volumes (later growing to over 20,000 volumes) as well as an auditorium with 800 seats for performances and various cultural events and included a number of works of art both interior and exterior art.

Unfortunately Heinrich passed away a month prior to the completion and inauguration of the building. The photos in this post show the Berolzheimerianum both at it’s completion in 1906 and as it looks today. The painting of Heinrich was commissioned when he was named as an Honorary Citizen of Fürth for his patronage towards the city. Other famous Honorary Citizens include Ludwig Erhard who served as the second Chancellor of the Federal Republic of Germany from 1963 to 1966 and Henry Kissinger, who I was told recalls studying as a child in the Berolzheimerianum.

The Berolzheimerianum has an interesting history. A few of the highlights include:

- Attendance at the building inauguration by Prince Ludwig III of Bavaria (later the last king of Bavaria)
- Functioned as a military hospital during the 1st World War through 1919
- The building was renamed by the National Socialists during the period of the Third Reich erasing for a time the recognition of the Jewish Philanthropist Heinrich Berolzheimer
- Following post war repairs in 1945, the Berolzheimerianum name was restored and the building continued to function for it’s original purpose of supporting education and the arts
- In 1998 following extensive renovations the Berolzheimerianum was reopened as ComÖedie Fürth, one of the leading comedy clubs in Germany including a restaurant and bar.

As a part of the 100 Year Celebration my wife, son and I were honored to be the guests of the City of Fürth along with other of Heinrich’s descendants (3rd and 4th cousins) whom we met for the first time. In conjunction with the anniversary celebration a four month exhibit at the Jewish Museum of Franconia, entitled “Benefactor Berolzheimer: A Family Tradition of Philanthropy and Patronage”. While our families converted to Christianity several generations back, we very much enjoyed learning more about our Jewish heritage in Germany during this visit. The entire staff of the museum did a very nice job with the exhibit and with additional activities scheduled over a three day period.

In addition to the Berolzheimerianum, Heinrich also made important financial and artwork contribution to a library in Nürnburg, known as the Luitpoldhaus, as well as to the Nürnberger Künstlerhaus art institute and supported the Natural History Museum in that city as well. For his contributions to Nürnburg where he lived the final years of his life he was also named and honorary citizen there as well. This I understand makes him one of only two people who have been named honorary citizen to both of these cities. This tradition of supporting education and the arts in our home communities has been continued by Heinrich’s descendants to this day, first by Emil and Philip and down to current times.

I am slowly adding to my Flickr site here a a new set of historical, current day and other photos associated with the Berolzheimerianum and the 100 year Anniversary Ceremonies. Some of these are captioned to tell more of the story of the building.

Japanese Design Pencils

2006-10-16T20:44:00.000-07:00

I am certain you have all seen, admired and perhaps even purchased"fancy" theme or holiday pencils before. Such decorative features are produced through a variety of techniques which include 4 color offset printing, transfer, foil or paper wrap, roll-on imprint, silk screen, etc. The proper combination of lacquer base color with a design overlaid and other finishing touches such as unique eraser color and style or end dipping can create quite interesting pencils for general use or collectable.

I can say with no hesitation that no one part of the pencil industry produces the quality and variety of "designer" pencils comparable to those produce Japanese pencil industry as a group. Starting with extremley uniform dimensional characteristics and a high quality base pencil is the first step to assuring an exceptional product. The quality, creativity, detail and variety of designs produced by Japanese manufacturers is truely amazing and surprisingly not often duplicated to such extent by other producers. One theme pencil trend recently in Japan was the advent of "game" pencils in which the 6 sides of a hexagonal pencil each represent a different result for the game when the pencil is rolled like dice.

Often such design pencils are viewed as purely of interest to children, although many knowledgable collectors appreciate these pencils as well. One of my own favorites from my collection is a 15 pencil color set in a tin. The set commemorates the Japan Railway System and each pencil is rectangular in shape with each of the four sides printed as if it was one side of the train. Each of the 15 pencils represents a different type of train in the system. As a part of a limited edition the set sells of about $200 at retail.

While relocating our corporate offices recently we have come up with a group of pencils that we plan to auction as part of our "Vintage & Collectables Series" at our eBay Pencil World Creativity Store. The first of these is a beautiful and unique collection of 1400 such Japanese Designer Pencils. Click here to visit this auction. These are pencils produced to the same quality of our Palomino graphite pencils with respect to the fine finish and smooth writing characteristics.

Theme pencils can represent a difficult and risky part of the pencil industry due to the "trendiness" of different designs. In Japan as well as here in the US many are tied to licenses of particular cartoon characters from television or the movies. Such pencils can involve license fees that along with art design costs and film set up costs increase the need for a larger minimum run sizes to amortize these costs. Themes that come and go over seasonal or holiday periods require careful inventory planning to assure no excess or obsolete inventory for the manufacturer that increase the working capital tied up. Even thematic designs that are acceptable one year may not be as saleable the next season.

As a collector, the challenge is to focus on those items that are more unique, are part of complete matched sets and are of good quality design and cosntruction. Also as with any collection selecting what you find personally interesting or attractive is also advisable even if it might not be so rare.

Transitions and Milestones

2006-09-23T19:19:00.000-07:00

Well it's amazing how fast the past couple of months went by and how busy we've been here at CalCedar multitasking on an ever expanding list of activities. In that time I've failed to keep Timberlines readers up to date. So here's a quick summary of the main highlights and some of our comming attractions.

Our Pencil World Creativity Store on eBay experienced our biggest month of sales ever in July as a result of the Boing Boing post highlighting Ninth Waves Design's road test naming the Palomino pencil replacing the Blackwing 602. The post didn't even mention our store site, but many of you thankfully searched us out and we experienced two times the single largest prior month sales.

A key challenge responding to all this was that this development coincided with an important transition here in our offices. My assistant Jeanette had just decided to depart the company to pursue other interests. Fortunately one of our former employees Paula was available rejoin the company and is now handling customer service on our eCommerce ForestChoice and Pencil World sites in addition to taking on Jeanette's other duties. Fortunately, with some part time support from Jeanette through this transition we were able Paula was able get up to speed and continues to maintain our commitment to 100% positive feedback.

We're also currently in the midst of additional transitions here in our offices. After 18 years in our corporate headquarters buliding we'll be relocating at the end of the month back into CalCedar's original offices next to the old slat factory here in Stockton. Returning to our roots in a manner of speaking. Going through years of files and reducing everything to fit our downsized offices after moving operations off shore in the past few years is quite an effort. One benefit is that we're turning up some interesting things for future Vintage and Collectables auctions. Stay tuned.

A few significantly anniversaries of note were missed in the past few months that I'd like to mention.

July 20th - 1st Anniversary of Pencil Revolutions Blog - Like me conrad John has slowed down a bit with new posts. I know he moved this summer, but hope we haven't seen the last of his interesting pencil ephemera.

August 5th - 1st Anniversary of Timberlines Blog. A bit slow lately, but I do plan to continue my series of posts on industry issues to keep things interesting, not just promotional posts on our products.

September 16th - 1st Anniversary of launch of the Palomino on our Pencil World Creativity Store. Thanks to a inaugural review at Pencil Revolutions the Palominos were out to were let loose from the corral. Now a year later we're thankful to have a small but growing group of faithful riders and we're focused on expanding the number of stables housing Palominos through building our retail presence.

Unfortunately I missed being able to celebrate another milestone with my wife, my own wedding anniversary, during my August trip to Asia to visit our factories. During this trip we worked on finalizing some new items for the California Republic product line which will be making their debut in the comming months. The photo in this post shows a few of our new Spangle Jumbo learning pencil items for primary school students.

We have several new eBay listings & additional items in the works. We've just relisted our Spangle Halloween pencils at special pricing for the holidays and have coupled them also with a special promotion on our Palomino Wooden Box Color and Graphite pencil sets. Comming along soon we'll have trial listing on some bulk packed 36 and 72 count Palomino's on our Pencil World Store. Later in the year some special items for the holidays and as mentioned earlier our office move has turned up a whole range of items for a new series of Vintage & Collectable Pencil eBay Auctions.

I'll do my best to keep you posted on new developments for the company as well as some further industry related posts I'd like to get t0.

Boing Boing Does Pencils

2006-07-07T07:34:00.000-07:00

It's nice to see the Palomino has reached Boing Boing's famous directory of Wonderful Things with this post and link to Ninth Wave Design's November post that anointed the Palomino Hb & 2B pencils as the successors to the famous Blackwing 602. It's started a whole new range of commenting there at Ninth Wave. I welcome those of you who found their way here to Timberlines as a result.

It's nice to see a growing group of new customers searching the Palomino out at Pencil World Creativity Store, Pencil Things and Ninth Wave Designs Online the current online sources for Palominos. I knew Boing Boing is big, but wow. We will be busy today & Monday packing up the orders. Thanks for trying us out. I hope y'all enjoy "the ride" and take a friend along with you.

If you like what you see and you'd like to see the Palomino get more established at retail please talk to your favorite art, gift, museum or small stationery shop proprietors. We have International Arrivals stocking some of our Palomino & Forest Choice items. They are set up to service these types of small independent retailers that typically want much smaller minimum order volumes.

Making Music with the Palomino

2006-06-20T09:25:00.000-07:00

I received the attached photo and note from Matt Downey demonstrating how he's using our Palomino pencils for his musical efforts.

"Hey here is what is called a sketch, rough musical ideas on paper that will eventualy find their way into a peice. In this case the second movement of a string quartet. I love sketching with this Palomino pencil. The line is good and dark and the lead is nice and smooth. The wood has that smell (you know the one I mean) and it is all so conductive to the creative impulse in me. Sketching could be called material generation for the purpose of composing but I like to think of it as composing anyway even though it is so incomplete.-Matt

PS - I think you can spy a Mongol chilling in the backround. play an I SPY game with it."

Yeah, I see it there in the corner and am glad to spot a ForestChoice pencil as well. Thanks for sharing and keep on creating.

The Shape of Things to Come

2006-06-13T15:41:00.000-07:00

California Republic has now introduced triangular shaped pencils in our Golden Bear and Prospector product ranges. These are the first of what we hope may become an expanded range of triangular pencils over time.

The Prospector Trianguler HB 40 count tube is available in our Prospector Green color. This pencil is tipped with our standard round white eraser as is the green Prospector pencil in our standard hexagonal shape. On future option under consideration is a natural finish version without eraser, although we have no definite time schedule to add any new triagualr versions at anytime soon.

The Golden Bear Triangular HB 40 count tube features our orange and blue color combination in an attractive end dip. No eraser at this point though we will consider the future addition of a blue triangular shaped eraser version for the down the road.

Sorry to say we have no immediate plans to offer a triangular version of the Palomino pencil.

We do have a few auction items with special savings chances on a few items right now including this, this & this.

We also have a Summer Color Splash pencil promotion going on as well as the extension of our Soccer Mania promotion. So if you haven't visited our Pencil World Creativity Store lately drop on by with any of these links.

Sharpen those Palominos

2006-06-06T08:44:00.000-07:00

We have several long awaited new arrivals this week to expand our range of KUM sharpeners at Pencil World Creativity Store.

First, is our special edition Palomino Long Point Sharpener. This is a premium "Automatic" long point sharpener from KUM that features a two step process to acheiving a perfect point. The first step sharpens just the wood leaving the graphite core mostly untouched for step two; sharpening the graphite core to a fine even point. Prior to being exposed to this two step sharpener I was personally a devotee of the KUM metal wedge sharpeners, which I still enjoy for their simplicity, and clean short points when I'm using a Golden Bear or Prospector. However now I won't touch my Palominos with anything but the Long Point sharpener. This provides a fine, crisp point that lasts longer between sharpening than the wedge point. When I was first introduced to this sharpener back at the Paperworld fair in Frankfurt by KUM owner-President Fritz Luettgens I knew I had to pair this one up with our Palomino pencils. The group at KUM was great to work with creating a series of color variations until we got just what we wanted, a nice translucent orange with our gold California Republic Palomino imprint on one side. Each sharpener comes with two spare blades and a cardboard case with operating instructions on the two step sharpening process.

Three other new KUM sharpener listings have also been added. The Softie Grip Magnesium II takes the one hole Magnesium sharpener and adds the ergonimic cushioning of a spongy grip to two sides. This feature provides a unique comfortable feel during sharpening. For another new container sharpener we've added the "Oval-Office-Large SOFTIE®-LINES" in blue and orange. This larger container sharpening includes the Magnesium two hole sharpener which can be removed for replacement. The softie lines feature provides a non-slip grip for handling the sharpener, but not the same cushioning effect of the Softie Grip. Next is a unique new combination product ensemble from KUM, the Groovy Blister Card Set. The Groovy set comes in three fun design styles and each set includes a decorates large Oval Office style sharpener with an eraser, 17cm ruler (sorry only metric measurement was available) and a unique graphite pencil produced from wood which has been stained black throughout. These sets will make great party favors or simply a nice gifts particuylary for girls in the 7 to 12 year old age group.

In celebration of the Germany 2006 World Cup we've also added a limited time Soccer Mania Promotion. Buy 5 10-packs of Spangle Soccer pencils and recieve a free KUM soccer sharpener. We have a limited group of seven soccer sharpeners and one of these features the Germany 2006 design so it's first come first serve as to which sharpener you will receive. If you wish you can substitute any of our other Spangle 10 pack decorated pencil items if you don't want all soccer pencils, just be sure to buy at least 5 packs total in one purchase and we'll send the sharpener along.

Comming Soon: Two new listings for Golden Bear and Prospector triangular pencils.

"Catch" of a Lifetime

2006-04-22T08:45:00.000-07:00

I recently added this 1954 Mirado Pencil magazine advertisement to my collection. I find some of these old pencil ads intriguing for both their design and copy content. Of particular interest to me is the contexts they provide as a historical reference and indicators of trends in promotional focus within our industry.

Given my own favorable predispositions towards both fly fishing and pencils (as covered in my prior post, WoodChuck on Fishing) I found this ad particularly interesting from both the graphic and copy standpoint. The use of the fishing scale to demonstrate that the strength of the Mirado lead “will take over five pounds of pressure… far more than you apply in daily use” is the first of several fishing references in pointing out features of the product. This theme continues with additional fishing analogies… “This yellow-bodied beauty with the bright red brand glides like greased lightening … smooth and fast. A Mirado reels off more than thirty-five miles of line, and you’ll agree that every inch is a joy and pleasure.”

So when you look at the Mirado performance features being promoted in this add it comes down to: the strength of the graphite core, smooth writing/gliding capability and it’s long lasting nature “35 miles of line”. It’s unclear if you’d have to sharpen down to an uncomfortably small nub to realize the claim of 35 miles of line. The ad also offers a free sample for writing into the Eagle Pencil Company.

Today there is much less print advertising done for particular pencil products like we saw in the first 50 to 60 years of the 20th century. Today newspaper circular insertions in support of given retailers mostly during the back to school sales period are the most common form of print advertising for pencils. These circulars generally cover pencils in addition to other writing instruments from a given manufacturer or brand range. The failure of these circulars in my view is that they communicate none of the performance features of product, just brand name and price point. Of course this is not the purpose of newspaper circular advertising which is designed around price promotion of known brand names to generate store traffic for the retailer, not to promote features and benefits of brands.

Where some manufacturers do seem to focus more marketing effort these days is on public relations activities focused on the wider corporate brand umbrella and not necessarily on specific pencil products themsleves. In the case of the Mirado pencil brand I am not aware of any advertising and promotional effort expended on this product by Sanford these days. Certainly their Sharpie marker range is quite heavily advertised and promoted along with their Waterman and Parker pens. I am sure there are also other less visible means of promotion of Prismacolor, Papermate, Uniball, etc. but the Mirado which is Sanford’s “flagship” high quality graphite writing pencil gets even less promotional support from what I’ve seen.

Also unclear at this point is whether today’s Mirado performance lives up to the billing of this Mirado ad from 50 years ago. Today’s cartons still make the claim of being “The World’s Smoothest Writing Pencil.” Some would say it does not offer the same performance as just 10 years ago following a series of cost reduction and brand repositioning steps. It has transitioned over the years from the Eagle corporate brand umbrella to the Berol Mirado, then in the past 12 years or so to the Sanford Mirado and is now currently the marketed as the Papermate Mirado pencil. I don’t know about you, but when I think of a high quality writing instrument that I would want to associate with my flagship graphite pencil brand, Papermate of all the brands under the Sanford umbrella is not the first one that springs to my mind. Over this time the Mirado has lost share in it’s primary market in the USA relative to Dixon’s Ticonderoga despite similar price points and market positioning for these two products. One thing that has changed is that the Mirado no longer fits the final claim from this 1954 advertisement that it is “The Largest Selling Pencil in the World”. Of course, I'm not certain that it did in 1954 either.

Sanford of course is not alone and I do not mean to pick on them in particular. The reduced advertising and promotional expenditures on branded wood-cased pencils in general these days is a partial consequence of trends that tend to “commoditize” all consumer goods. These trends include greater availability of lower priced foreign imports with improving quality, an increase in retailer concentration and control over access to distribution points along with their increasing use of Private Label. Another contributor is the reduced amount of product innovation in wood cased pencils, so there is less to talk about. When any product faces increased price pressure for products that are not well differentiated from other competitors this generally leads to reductions in marketing expenditure and excessive focus on cost and price reduction. This is to the detriment of other important aspects of a balanced marketing mix. Admittedly, this is a difficult challenge when every third sentence coming from buyers at Walmart, Staples and other large retailers is about the need to reduce prices.

Despite this I still believe that if the top pencil brands continue to advertise and promote their products and focus on keeping a quality advantage then their loyal consumers would continue to support the brand at reasonable pricing premiums and they would have “A Catch of a Lifetime”. More creativity is needed today in tying the fly and casting the rod to the right spot of the river than ever before. If the brands fail to do so then the fish will increasingly bite on other lures.

Office Supply Trader

2006-04-13T15:40:00.000-07:00

The very industrious Kyle MacDonald started with one red paperclip on July 12, 2005 in his quest to trade his way up to a new house. After just 10 trades and 9 months time he has bartered his way up to one year's free rent for a 700 square foot house in Phoenix, AZ and is now looking for the next trade to reach towards his ultimate goal.

Quite an adventure in value added activity despite the added costs and time he's expended in travel expenses and locating trades that move him along his path. I guess there's no real PayPal equivalent in the trading community to build some trust that would reduce such transaction costs. Certainly Craigslist and similar sites offer a means of reducing the search costs, but they mainly work within local markets where individuals are able to go and see for themselves what their getting in exchange for their item. Bartering of course is a very old system of trade, predating monetary exchange. In fact, it was the inconvenineces of the barter system in part that lead to the development of money.

So does a bartering system for pencils and office supplies make sense today? Some consumer products manufactureres do trade obsolete inventories for things like advertising trade credits. But these are intercorporate trades and the strings attached to sue the trade credits generally reduce their value. Would consumers willinging and actively trade office supplies in a barter relationship if an efficient and trustworthy transaction system existed? How easy might it be in such a system to trade up from a pencil to a PDA through a series of trades? Would it be worth the effort?

Clearly Kyle benefits from the novelty of his quest, the increasing publicity and the fact that his trade partners are assigning value to the emotional benefit of participation in Kyle's adventure to be willing to trade something of higher value for the lesser value item Kyle is offering. Otherwise who could justify a trade of a red paper clip for a novelty fish pen of all things. In an office supply bartering system with efficient transaction costs as usage increases such a system would reduce the value added increase one might get from such trades since there would be more selection of like value available. Thus it seems the main benefit would be a better use and distribution of the excess inventories people may be holding. Certainly, eBay has provided a rather efficient outlet for alot of the old junk accumulating in peoples garages and drawers and has made strides in redistributing such excess inventories. However, eBay is designed around monetary exchange for these goods and is not a barter system.

So what will you trade me for a tube of Prospector Pencils?

The Perfect Match

2006-04-12T18:31:00.000-07:00

Special Spring Offer!

New at our eBay Pencil World Creativity Store, get a Free KUM® "Ellipse Office" Orange or Blue Pencil Sharpener of your choice when you purchase a minimum of one 40 count tube of Golden Bear graphite pencils. Offer valid through May 12, 2006. This sharpener includes KUM's Magnesium one hole wedge sharpener and is designed to fit perfectly in a pocket or purse for easy portability.

Golden Bear Orange Graphite HB – 40 pencil tube
Golden Bear Blue Graphite HB – 40 pencil tube
Golden Bear Orange Graphite 2B – 40 pencil tube

The 2B is also a new item at the store in the past month and is perfect for those looking for a bit softer lead in our fine Golden Bear range.

Do Industry Associations Matter Anymore?

2006-04-03T02:40:00.000-07:00

Later this week I’m attending the Annual Meeting of the U.S. Writing Instrument Manufacturers Association (WIMA). Participants include finished product manufacturers and marketers with operations in the US as well as component suppliers. I used to look forward to this event each year as an important chance to get together with key customers, other businesses and friends in the pencil and writing instrument industry. Coming from a family business background I can remember attending one of the former Pencil Makers Association meetings with my parents when I was still in High School and later after college before I had joined the family business.

It always seemed somewhat like a family reunion with a good combination of sports and social activities intermixed with our business sessions. Very friendly long term relationships. Everyone always seemed to have a good time in addition to active participation in what were regarded as valuable educational programs and committee sessions of the association focused on technical, product safety, trade or governmental regulatory issues.

Like many industry associations ours has suffered declining membership and industry participation resulting from trends of industry consolidation, movement of manufacturing off-shore, cost containment pressures, conflicting business interests of member companies, etc. This has already lead to the merger about 10 years ago of the Pencil Makers Association into the Writing Instrument Manufacturers Association and since then we’ve continued to lose membership.

An important by-product of these trends is the change in the group of meeting participants. First, there are fewer participants from each company due to cost containment reasons and people tend to schedule in and out quickly minimizing the time commitment. Fortunately, for me the meeting is being held in San Francisco this year so it’s close enough to home that it doesn’t require the normal time commitment of traveling to the East coast.

More importantly participation was historically heavily weighted to the business owners who were the top executives and decision makers in the industry. Now larger companies or even smaller companies who have been absorbed by some other diversified group send VP or sometimes lower level managers if they participate at all. For example, I think it’s been at least 10 years since the President of either Sanford or Dixon attended personally.
Committee activity, historically the hallmark of strength for our association, involved the active participation of numerous members for direction of the work of the Association. This function has declined and generally committees now only meet face to face as part of the Association Board meeting itself once per year with a phone conference here and there in between.

I currently Chair the Pencil Section that deals with issues specific to the pencil industry. I recently sent out an email to the committee members proposing we move forward with a program the Association staff has looked into to increase and improve promotion of the PMA Certification Seal. I’d like to see the Committee request the Association board to fund the program since in my view is the one program the association currently offers that has potential to have some positive impact for members if supported. (see my August 2005 Timberlines Post: What’s the Value of Pencil Certification?) In any event, my email asked for feedback and input on this proposal. I got one response and that came from the legal counsel to the association, not from a manufacturer.

In the meantime I remain interested in consumer feedback on this particular issue. Do you place any more value on such third party certification programs, industry sponsored or not? Do you view a PMA, EN71 (European standard) or ACMI certified product as safer than one without one of these certifications? Does it bear any relevance in your purchase decision at all?

Finally, in a further effort to address the challenges of relevance as an association, this year we decided to focus the upcoming business sessions on International trade issues faced by our industry. We have invited participants from other Writing Instrument Manufacturing groups from around the world to this year’s meeting. We will have differing levels of representation from the associations in Japan, Europe, and Japan. We’ve scheduled four different speakers on a range of topics as well as an association round table to discuss how each association works to support its membership.

Will this lead to increased cooperation and coordination on global issues of product specifications and safety standards, counterfeiting issues, category marketing and promotion, etc? Will it be a first step to some form of International Federation of Writing Instrument Manufacturers? I’m skeptical at this point given the historically insular nature of each of these associations to focus on issues specific to their own region or country. What is clear to me is that US based manufacturers associations probably in many industries will continue to struggle without embracing and leading a broader international focus and collaboration with peer associations throughout the world.

For now our company continues to participate in the association feeling it’s better to try to show some leadership to improve the member benefits and support to those of our customers who remain members. Still each year when that invoice shows up to renew our membership I question the relevance and think of 10 other ways I could likely spend these funds to have a more direct positive impact on our business. 2006 will be a year of decision for me however as it’s simply too much expense to justify without seeing a positive trend of improved benefits from membership.

Welcome Pencil of the Month™ Club

2006-03-30T11:56:00.000-08:00

Our friend and colleague Don over at PencilThings.com is starting a Pencil of the Month™ Club . Just $24/year for a monthly edition of a new pencil each month. Link here to join or you can read more details here at Pencil Revolutions.

We are pleased Don is getting off to a good start with his new PencilThings venture which is becomming the definitive source for KUM sharpeners and a growing list of our own California Republic pencils in our Palomino, Golden Bear, ForestChoice & Prospector ranges in addition to more new "pencil things" everyday. His efforts are quite a compliment to our own Pencil World Creativity Store @ eBay making a wider range of PencilThings available than we at California Republic have the time to focus on for our own more limited eBay offerings.

We are excited to collaborate with Don to help him locate and source interesting pencil items for the club's monthly listings and look forward to the fun ahead for fellow Pencil Revolutionaries.