Thursday, April 18, 2013
Introducing the Blackwing Pearl
Recently, our Palomino business unit announced the newest addition to our Blackwing pencil range, the Blackwing “Pearl”. Here is the first photo of the "Pearl" set to make it's official debut on May 2nd at Pencils.com and other dealers around the world. You can register for the Studio602 newsletter updates at Pencils.com for more information on just when the product will go live.
May also marks two years since we introduced our “602” model as a follow up to our first Palomino Blackwing pencil launched in October 2010. Since then, we’ve focused on building awareness and distribution for our two Blackwing pencil models, as well as our flagship Palomino and ForestChoice brands. This included introduction of a complementary range of high quality notebooks and sketchbooks. We’ve been pleased with the progress, as many of these three product ranges are now available in an increased variety of online and independent retail stores throughout the U.S. and Canada, as well as growing international distribution in Europe, Australia and Asia.
Over the past two years, we’ve received numerous requests for new Blackwing items from fans as well as our dealers and distributors. Many want new color combinations for the casing and/or erasers and others have made suggestions for alternative graphite formulations. We’ve also considered numerous requests for custom imprint services on Blackwing pencils similar to the custom imprint options now available on our traditional Palomino HB eraser tipped pencils.
One of our key concerns in introducing any additional Blackwing pencils has been positioning the new pencil for use when it comes to differentiation of the graphite performance. In the tradition of the original Eberhard Faber Blackwing 602 pencils, we’ve never published a specific hardness grade for our Blackwing models. When we launched our 602 model in 2011 we introduced the “firm and smooth” and “soft and smooth” descriptors to differentiate the new pencil from our original Palomino Blackwing in the black matte finish, which has a much softer, buttery feel loved by those doing a lot of sketching, music notation and other activities that require a dark mark. The “firm & smooth” 602 has been well received by those doing extended writing and note taking who want longer lasting performance between sharpening in a pencil that more closely replicates the original Blackwing 602 in performance, look and feel. Adding new grades and colors and keeping such graphite performance descriptors certainly foretells future taxonomy challenges and increases potential for confusion among consumers, so we’ve thought much about this before proceeding. In fact we've already had a few interesting suggestions from fans on coming up with our own Blackwing graphite grade scale to simplify things down the road.
Given that we already have a well-received graded graphite range in the Palomino brand, we’re not looking to replicate that by continuing to add a large variety of graphite grades in the Blackwing brand. In selecting a course of action for adding one additional grade we could have gone firmer than the “602” or even softer than the Blackwing, but we experimented with several options and looked at things within the context of our wider artist graphite range and decided to go for something in the middle to fit the broadest user base which offers about the same darkness of the 602, with a bit softer feel that still gives improved wear rates vs. the “soft & smooth” model. We’ve decided to call it our “balanced & smooth” formulation.
For the casing décor, we chose a completely new effect by adding a pearly luster finish to contrast with the flat matte black of the Blackwing and the gunmetal metallic look of the 602 model. White is our most requested color for lacquer finishes and we think it looks just great with this new finish style. Thus the combination of white lacquer and pearly finish lead us naturally to name this pencil the Blackwing Pearl. We chose a black imprint for a stronger contrast, which looks great with the black eraser combination. In fact, we think the Pearl will look great with all six of our available eraser colors, which allows for further personalization or “hacking” for those so inclined.
We can see the Pearl being popular for use in home office décor or used as great guest gifts in weddings and other special events, but also well received for a broad range of existing uses by our fans and new initiates. In reality, regardless of the many different uses of our Palomino or Blackwing pencils, the selection of any specific pencil is always a matter of personal preference. In that sense, we think there is plenty of opportunity for you to find the pencil that is “just right” for your individual taste or a specific need in different situations throughout our full Palomino family as it’s grown and adapted over the past two years. We hope you’ll try out the Pearl and continue to discover the great function, design and performance of our developing Palomino family of products that help you to express your creative spirit in new and exciting ways.