Wednesday, August 06, 2014
Jersey City, New Jersey (August 6, 2014) – This Built America, a new multimedia platform from AOL exploring the companies and people reimagining American manufacturing, comes to Jersey City this week to profile the General Pencil Company — a company built on family and dedication that has been going strong since Edward Weissenborn founded his second pencil endeavor in 1889.
In this episode, the fourth, fifth and sixth generations of the family discuss why keeping General Pencil in the family is the key to their business success. It hasn’t always been easy to keep the company afloat, or to turn away offers to buy General Pencil, but the Weissenborns feel a connection to their long running, made in America company.
For General Pencil Company, being chosen to represent New Jersey in This Built America is proof that founder Edward Weissenborn made the right decision banking on family business all those years ago, no matter the circumstance. “We believe in America,” says Jim Weissenborn. “We are proud of our employees and the quality products they produce.”
To view the full episode and more on General Pencil Company, visit here.
General Pencil Company joins a national movement in This Built America that is devoted to supporting American companies and American-made products. AOL is proud to support the effort along with sponsor Ford Trucks. Through the year, the editorial and video teams will explore 50 states in 50 weeks to bring 50 stories of the people who are bringing back manufacturing to America. The platform is produced in coordination with Man Made Content.
Help spread the word through your social channels by following these platforms for more episodes and updates:
Google +: builtamericaproject
Tuesday, August 05, 2014
Today marks the 9th anniversary of Pencil Revolution’s first ever pencil review back in 2005, which featured our Forest Choice Graphite pencils. To my knowledge, as the first and original “pencil blogger” Johnny’s post was the first ever blog review of any pencil on the internet. At least for a blog specifically focused on pencils, pens or stationery. Perhaps more research is needed to validate this claim, but for now I’m making it, and congratulating and thanking John for this accomplishment.
In honor of this anniversary and his selection of our product for that review, Pencils.com is offering a special 1 day only 25% discount on all ForestChoice pencils and notebooks, here. As it turns out we’ve made reasonable progress since those days using ForestChoice to promote FSC certification for wooden pencils. We’ve used this item as a driver product in our focus on providing high quality green school supplies http://gogreenschoolpencils.com/, at Pencils.com, and have even placed ForestChoice pencils in over 60,000 school supply kits this year with one key customer.
More importantly, today the vast majority of the wooden slats CalCedar sells to pencil manufacturers around the world are either FSC or PEFC certified. I like to think that that first Revolutionary post, along with our continued focus on providing such materials (not to mention the growing impact and awareness of environmental and sustainability issues enabled through blogs and social media) has certainly had an impact on the commitment the industry has shown to utilizing certified woods in pencils.
Johnny’s launch of Pencil Revolution a few weeks earlier and his communication with us asking for pencil samples came at a time when I myself was in the process of exploring how we might use blogging to further promote wood-cased pencils and California Cedar Products Company. In a sense, John’s serendipitous selection of our ForestChoice product, the first ever FSC certified pencil brand, provided the inspiration for me to initiate the Timberlines blog. The subsequent orders received and his response to trying out our original California Republic Palomino lead to me moving forward to launch online sales of our Palomino, GoldenBear, and Prospector range the following month. I’ve written about that previously here.
In checking in with Johnny this week about this anniversary and his role in influencing some of those early decisions he comments “I am very happy if I and/or my blog have/has had any impact at all on pencil making and marketing. But if Pencil Revolution played even a small part of the story that lead from the Palomino to the Blackwing, that's fanfreakintastic!"
As it turns out, today also marks the 9th anniversary of my 1st post on this Timberlines blog. Though I have not been a very frequent publisher, I’ve used my posts over the years to share some of my personal thoughts on topics I have felt relevant to the wood cased pencil industry and other topics on forestry management, natural history, etc. (plus the occasional promotional pitch to support a new product introduction and our goals at California Cedar Products Company). There have been many good intentions to do more, but frankly the time I spend composing what I really want to say prohibits frequent posting given all my other commitments. Let’s just say I’ve never really developed the knack of brevity, but hope that my occasional in depth posts prove of interest to some readers.
Fortunately we have a great, committed team at CalCedar and, between our Pencils.com blog and our Blackwing602.com fan site, we’re producing some great creative content that supports the use and awareness of wood-cased pencils of all sorts as well as the creativity of end-users. And, it’s all promulgated with associated social media tools. In general I think we do good job and have been a leader within the pencil industry when it comes to internet marketing, communications and utilization of these tools to tell a story. There have been successes and mistakes along the way, but we’re always striving to improve and to make the most of these tools and honor the relationships and communities it allows us to develop and participate in with end consumers.
In fact I now describe CalCedar’s business as “enabling great pencil success stories from tree to final nub”. (Note: THe graphic above highlights some past successes and some in the works I used with our team to illustrate this updated vision of our business.) Fulfilling this objective requires operational excellence at many things, from technical and manufacturing knowhow to source raw materials, produce slats and support those industrial customers using our wood, to designing and sourcing unique and exciting products within our Palomino Brands unit that delight customers and dealers, to selecting the right products and improving customer service and e-commerce operations at Pencils.com that feature the wood-cased pencils and associated creative products. Ultimately many of these operational details cannot succeed without also telling these stories, engaging and listening to our customers and building new success stories. These social media tools have been the great enabler and have allowed our company to accomplish numerous successes so far with our Pencils.com store, and Palomino, Blackwing, and ForestChoice products, and to keep telling the great stories of our customers using our wood to make many of the best brands of pencils on the planet. Without a dedicated commitment to using these tools, and the ongoing support of people like Johnny, Andy, Tim, Brad and you, CalCedar would look like a much different (read older, more tired) company today. So, for us, these things have been a transformative process, yet we remain every bit as committed to our traditional slat customers today in providing great and competitive wooden slats.
Towards the end of the Erasable episode the crew talked about a recent article in the New York Times positing that pens and other writing instruments were dying product categories, given the continuing advancement of computing and communications technology. I was enthused to hear the gang vehemently disagree with the author and talk about subjects dear to my heart such as their feeling of connectedness to their writing tools and the textural, tactile sensation one gets when writing or drawing on paper with graphite, ink or other materials. It’s a sensory experience that just isn’t replicated well through all this new technology.
Perhaps this article was somewhat wishful thinking by the author, hoping for some company along the way, based on what’s been happening to newspaper circulation (which is an industry I’d suggest is much more clearly being disrupted by these technologies). While one may discount pencil bloggers and their followers by claiming that they are just small groups of obsessed people talking about their beloved pencils on the web, the reality is wood cased pencil production continues to grow globally at about the rate of world population growth. In my view, the wooden pencil remains the most affordable and efficient writing tool in the world and increasing levels of education in the developing world correlate with increased consumption. In more developed countries, yes new technology has some impact on use habits of writing instruments, but after a generation of commoditization and quality reduction by large mass retailers focused primarily on price, there are many people rediscovering the joys of writing and creating in graphite resulting from interesting product reviews and stories from the web. Frankly I think those are all some pretty good stories.
So what’s your pencil success story? We’re listening and hope to help you share it.
Wednesday, October 30, 2013
Originally founded in Geneva, Switzerland in 1915, as Fabrique de Crayons Ecridor the company was acquired in 1924 by Arnold Schweitzer, predecessor of the present day owners. At that time Mr. Schweitzer acquired his pencil factory he gave it the name Fabrique Suisse de Crayons Caran d’Ache in honor of a famous French artist he very much admired, Emmanuel Poiré. Under the pseudonym “Karandash”, which is the Russian word for a pencil, Poiré worked as a designer and caricaturist in Paris during the Belle Epoque.
We at CalCedar are extremely proud of our multiple generation association as wood supplier to Caran d’Ache and of the close relation between the family owners of both companies. This relationship began with my grandfather who travelled annually to Geneva, visiting his friends at the factory, consulting on technical matters related to wood machining and pencil making followed by a period of hiking the glaciers of the Swiss Alps. The commitment to excellence in use of quality materials and technical processes to produce superior products in a responsible manner are mutually shared values of both companies.
One important example of this long collaboration and shared values is the commitment Caran d’Ache demonstrates to supporting responsible forestry practices through the utilization of our FSC Certified slats in all of their Incense-cedar pencils throughout their product range. All of the Caran d’Ache pencils offered on Pencils.com feature FSC cedar wood in combination with superior pigments, product performance and craftsmanship. Our current offerings include the 120 strong color pallets of both their famous Pablo coloring pencils and their Supracolor watercolor range, the extensive 15 grade range of Grafwood graphite pencils and the outstanding set of Artist Series pastel selections covering 84 vibrant colors in both pencil & cube form. All these top professional quality ranges offer rich and smooth coloring performance for fine artists with great coverage and high lightfast performance. Many of these have long been used by some of the most noted pencil and fine artists past and present.
Also to improve our commitment to educating our customers about products we offer on Pencils.com our Studio602 blog will publish a series of more detailed product posts regarding different Caran d’Ache product ranges in the coming weeks as well.
Wednesday, August 28, 2013
I was cleaning a few things out of my office today and found this picture of my father with who I believe are a couple of slat customers visiting the company, circa 1969. His initial job once he joined CalCedar was as the first Data Processing Manager (for you young'uns that's today's IT Manager or CIO) setting up the first computer system. It was an IBM System 3, with everything controlled by punch cards he'd create to develop reports and store data. I recall ladies in the office entered all the data from slat production and sales on these cards via keyboards and giant stacks of green paper printouts (about 15x20 inches) with perforated edges for tractor feed. I remember using one of these punch card systems in my first computer programming class in high school in the 1970s. The system took up a large percentage of the office space. That same office space, now remodeled is where I have my office today.
The 2nd picture below (also found today) is of dad playing the keyboards he really prefers around the same age. He's probably playing "Night in Tunisia", his favorite song. Just love the pants above and the jacket below. Dad went on over time to become President of both CalCedar and Duraflame and now Chairman of the Board of both companies. His computer keyboarding now is most often to pass along jokes and videos he finds interesting from the internet to friends and relatives, but he's still always sitting down at the piano with the same set list of jazz classics. I can't say his taste in clothing has changed much either.
Monday, August 05, 2013
For this trip I selected the Journal entitled, Adventures, My Road Trip Journal. Each day's entry has prompts related to who you're traveling with, departure and destination points and stops along the way. There is a technical data section for keeping track of odometer readings, MPG, gas prices, total distance travelled, and the route taken. Also sections for noting highlights, sights and memorable places visited, where you ate and things to remember for the next trip. The back page is open form for notes and journal thoughts about the day. I'm using it to make notes of interesting things Ginger and I talked about during the ride. Also each year we listen to one or two books on CD, usually picking an old classic. This year's selection is Steinbeck's The Grapes of Wrath and I've taken to writing down a few thoughts of interesting passages we listen to that day.
Overall the format seems pretty helpful, though on a down driving day like here in Sun River for a few days the technical sections are less useful, though I did use an app to track our bike ride and there is plenty of space for writing about our wilderness kayak trip today and my fishing trip tomorrow.
Thursday, April 18, 2013
Recently, our Palomino business unit announced the newest addition to our Blackwing pencil range, the Blackwing “Pearl”. Here is the first photo of the "Pearl" set to make it's official debut on May 2nd at Pencils.com and other dealers around the world. You can register for the Studio602 newsletter updates at Pencils.com for more information on just when the product will go live.
May also marks two years since we introduced our “602” model as a follow up to our first Palomino Blackwing pencil launched in October 2010. Since then, we’ve focused on building awareness and distribution for our two Blackwing pencil models, as well as our flagship Palomino and ForestChoice brands. This included introduction of a complementary range of high quality notebooks and sketchbooks. We’ve been pleased with the progress, as many of these three product ranges are now available in an increased variety of online and independent retail stores throughout the U.S. and Canada, as well as growing international distribution in Europe, Australia and Asia.
Over the past two years, we’ve received numerous requests for new Blackwing items from fans as well as our dealers and distributors. Many want new color combinations for the casing and/or erasers and others have made suggestions for alternative graphite formulations. We’ve also considered numerous requests for custom imprint services on Blackwing pencils similar to the custom imprint options now available on our traditional Palomino HB eraser tipped pencils.
One of our key concerns in introducing any additional Blackwing pencils has been positioning the new pencil for use when it comes to differentiation of the graphite performance. In the tradition of the original Eberhard Faber Blackwing 602 pencils, we’ve never published a specific hardness grade for our Blackwing models. When we launched our 602 model in 2011 we introduced the “firm and smooth” and “soft and smooth” descriptors to differentiate the new pencil from our original Palomino Blackwing in the black matte finish, which has a much softer, buttery feel loved by those doing a lot of sketching, music notation and other activities that require a dark mark. The “firm & smooth” 602 has been well received by those doing extended writing and note taking who want longer lasting performance between sharpening in a pencil that more closely replicates the original Blackwing 602 in performance, look and feel. Adding new grades and colors and keeping such graphite performance descriptors certainly foretells future taxonomy challenges and increases potential for confusion among consumers, so we’ve thought much about this before proceeding. In fact we've already had a few interesting suggestions from fans on coming up with our own Blackwing graphite grade scale to simplify things down the road.
Given that we already have a well-received graded graphite range in the Palomino brand, we’re not looking to replicate that by continuing to add a large variety of graphite grades in the Blackwing brand. In selecting a course of action for adding one additional grade we could have gone firmer than the “602” or even softer than the Blackwing, but we experimented with several options and looked at things within the context of our wider artist graphite range and decided to go for something in the middle to fit the broadest user base which offers about the same darkness of the 602, with a bit softer feel that still gives improved wear rates vs. the “soft & smooth” model. We’ve decided to call it our “balanced & smooth” formulation.
For the casing décor, we chose a completely new effect by adding a pearly luster finish to contrast with the flat matte black of the Blackwing and the gunmetal metallic look of the 602 model. White is our most requested color for lacquer finishes and we think it looks just great with this new finish style. Thus the combination of white lacquer and pearly finish lead us naturally to name this pencil the Blackwing Pearl. We chose a black imprint for a stronger contrast, which looks great with the black eraser combination. In fact, we think the Pearl will look great with all six of our available eraser colors, which allows for further personalization or “hacking” for those so inclined.
We can see the Pearl being popular for use in home office décor or used as great guest gifts in weddings and other special events, but also well received for a broad range of existing uses by our fans and new initiates. In reality, regardless of the many different uses of our Palomino or Blackwing pencils, the selection of any specific pencil is always a matter of personal preference. In that sense, we think there is plenty of opportunity for you to find the pencil that is “just right” for your individual taste or a specific need in different situations throughout our full Palomino family as it’s grown and adapted over the past two years. We hope you’ll try out the Pearl and continue to discover the great function, design and performance of our developing Palomino family of products that help you to express your creative spirit in new and exciting ways.
Thursday, February 28, 2013
This post initiates an extended project I’ve given long consideration to pursue on Timberlines. That is, writing more extensively on my long running interest in the study of natural history and in particular the history of early naturalists as well as the development of various scientific disciplines within the broad field of natural history.
One of the major influences in this hobby was my grandfather and namesake, Charles P. Berolzheimer, whose broad intellectual curiosity in the sciences, including botany, forestry, wood-machining among many other fields of study as well as my exposure to his extensive library which he developed over a lifetime of scholarship. Both during his lifetime and after his death in 1995 I was quite fortunate to receive from his collection a number of books which focused on the natural history topics I find most interesting. He was a unique individual, equally comfortable giving a technical speech on wood sciences in several languages, discussing art and enlightenment thinking or walking through the woods collecting and assembling his personal herbaria. He was particularly fond of trees and fungi. My access to this collection of books has spurred my own further research into these topics, sometimes in specific technical fields, but more generally focusing on the human side of the story of those individuals who advanced knowledge in particular areas of interest, the early field naturalists, discoverers, catalogers or researchers.
My first post in this series covers Hough’s American Woods. I’ve selected this work as a first post not so much due to Hough being an early pioneer of natural history study, though the scope of his work and focus on documenting physical wood samples of American tree species was indeed pioneering in many respects, but rather as this work strikes a bit closer to home for me with respect to the influences of my Grandfather and his interest in area relative to wood processing and treatment.
Hough’s work is a multivolume collection of wood cuts including the Transverse, Radial and Tangential section to show physical specimens exhibiting the natural character of woods, both native and introduced to North America, that he considered import to the study of forestry. The series in total includes 14 volumes and 350 individual species. Each volume includes both the section samples of 25 species as well as a bound pamphlet describing the individual species general and technical information as well as general information covering a range of topics from taxonomy, botanical identification of parts of trees and on the geographic area specific to each volume. The author, Romeyn B. Hough, personally supervised the selection of living tree samples of each species to assure accurate identification and production of the physical sections. The final 14th and final volume was published posthumously in 1928 with his daughter writing the pamphlet.
Given the broad geographic distribution of species extensive work required to identify, harvest and prepare these samples it’s not surprising the publication of this multi-volume work spanned from 1888 to his death in 1924. The specific care to assure proper drying, cutting and preservation of actual wood samples that would stand up without degrade now over 100 years later relates specifically to the technical study of wood chemistry and machining that my grandfather dedicated his own professional career to given our company's role in supply of wood to the Pencil Industry. American Woods is certainly a labor of love, which in his first Volume Hough dedicated to his own father, who in addition to his influence in Hough’s study of nature he also credits the original suggestion of the pursuit of the body of work covered in this entire series, officially titled, The American Woods, Exhibited by Actual Specimens and with Copious Explanatory Text.
Naturally of all the possible woods in these volumes I’ve chosen to feature sample number 141, Libocedrus Decurrens, or California Incense Cedar. This species is included in Part VI (published in 1895) which covers specifically woods of trees found growing in the Pacific Slope of the U.S. (a scan from my personal collection is shown) (today the Genus Calocedrus has commonly replaced the original taxonomy Libocedrus). Incense cedar first began to be investigated for pencil production around 1906 by our family members at the Eagle Pencil Company and produced commercially into slats at their Hudson Lumber Company mill. For more information on Incense cedar in pencil slat production, read here.
Originally, this collection sold for $5 per volume. Today a complete set including the 14th Edition sells for tens of thousands. You can see all the wood cuts from Hough's American Woods on line here.
Tuesday, November 20, 2012
The CEI has put together a nice website ipencilmovie.org that includes the movie and a supporting curriculum and many other resource links. So it's a great new resource for teachers wishing to give thier students a good introduction to some of the key economic concepts behind Read's essay.
We've agreed to do some cross links from our Story of Pencils pages over at at Studio602 on Pencils.com, to help build awareness of this new learning resource.
Friday, August 10, 2012
The Summer Jazz Colony occurring this week is one of core programs of the Institute which brings in 18 of the country’s top high school jazz musicians for further training in music theory and performance with dedicated artists in residence and special guest performers and instructors. Including Blackwing featured artist, Christian Tamburr. Here’s a quick clip of Christian at his performance last Sunday at the new Take 5 Jazz Club, nearby the University and the Brubeck Institute. The Wednesday Jam session I attended featured some very talented young musicians playing Brubeck songs and sit ins with instructors as well as special guest, another vibraphonist Stefon Harris
One of the special gems of the Institute is the Brubeck Collection, an archival collection of Dave and his wife Iola’s life’s work in music, international diplomacy and active leadership in the civil rights movement. Iola, herself a playwright, collaborated with Dave on a number of projects. About 20 Brubeck Insitute embassadors had the opportunity for a personal tour of the University’s Holt-Atherton Archives which house not only the Brubeck Collection, but also the John Muir Papers collection which holds about 75% of the extant papers of Muir. Michael Wurtz, University Archivist, informed us of some fascinating facts on Dave and Iola’s lives and careers, and we got to see first-hand a number of these important letters, contracts, albums, marketing materials, music scores and more.
One interesting fact is that Dave really couldn’t read and write music on paper himself much. His creative, improvisational style just wouldn’t conform well to putting something fixed on paper. When he did compose some of his more extensive orchestral arrangements his brother or another collaborator usually did most of the music notation. We were shown one of the first pieces of music he wrote for a school assignment which he subsequently was told what he played was very good, but wasn’t what he had written. Dave tore up the score and threw it away. A fellow student saved the pieces from the trash taped them together and later sent them to Dave as a memento. Here's a link to one of Dave's scores a lullaby from 1941, though I could not find a digitized image for the torn score we were shown during the presentation.
Finally, I was very pleased to see the “Use Pencils Only” sign in front of desk of Special Collections Assistant, Trish Richards, shown in the photo above. Certainly, they want to protect these one of a kind archival materials from any accidental ink spills; another important benefit of pencils over pens. I don’t know if Dave and Iola have ever been Blackwing pencil users, but perhaps some time in the Archives exploring may turn up a photo or other evidence as to their preferred pencil brands. I was able to leave a special gift of several dozen Blackwing pencils for the Summer Jazz Colonists and members of the Brubeck Institute.
Tuesday, July 24, 2012
My last post addressed recent news regarding allegations of illegally imported Chinese pencils. In order to avoid anti-dumping duties these pencils were apparently transshipped via third party countries such as Taiwan, Vietnam and Indonesia and mislabeled as to country of origin. Today I am addressing the overall U.S. market for pencils and future of U.S. production of pencils relative to how I see this topic coupled with other developing industry trends.
The rise of computers, tablets, or smart phones over this period have yet to prove to me that these technologies are going to displace writing instruments and pencils as a whole. Technology certainly can impact how and where we use pencils at the margins. However, there is a strong emotional and tactile connection people have with their preferred writing tools and the physical act of depositing graphite, ink, paint or color pigments onto paper. What could impact per capita pencil consumption even more than technology is allowing another generation of kids to be raised without access to and experiencing the use of good quality pencils. This could drive consumption patterns to alternate writing instruments in the long term. Despite the benefit of ever cheaper wood-cased pencils on household budgets over the past 20 years , one negative byproduct has been exposing children, teachers and other consumers to a general reduction in the quality of the average pencil sold here in the U.S. At Pencils.com one of our most common consumer questions is: “Where can I find a decent pencil at a reasonable price in which the lead won’t break, the eraser works without smearing and that actually writes well?” Teachers often report that the simple act of more frequent breakage and sharpening has become a disruption in the classroom.
Wednesday, July 11, 2012
Today I estimate that less than 10% of U.S. pencil consumption consists of pencils actually manufactured in the United States. Certainly the actual market share of the traditional U.S. producers is much higher when factoring in production imported from their own facilities in Mexico or China plus what they import from other foreign producers. Perhaps 50% of the U.S. market today are pencils imported directly from China, despite the anti-dumping duties of 114% levied on Chinese pencils since 1994. Most of these direct Chinese imports do not pay the full anti-dumping duty given that provisions under the statutes allow for a review process with the U.S. Commerce department that results in reductions in these duties applicable to some Chinese producers/exporters. However, the review process is expensive and only the largest Chinese producers that export to the US participate. As a result it has been long suspected that there also have been a substantial number of Chinese produced pencils being illegally transshipped via third countries to avoid these duties. Suspecting and proving such transshipments however are separate matters.
Now for the first time since implementation of the duties it was made public in May that there is an active civil case proceeding against several large U.S. retailers and importers for participating in the importation of illegal transshipped Chinese pencils via countries such as Taiwan, Indonesia and Vietnam. This case was filed in 2008 by the Cullen Law Firm in Washington, D.C. per the this press release published May 17, 2012. The public docket was made available May 1st. Note that at this time these remain only allegations, but if the case prevails there are substantive fines and penalties that would be accruing going back to at least 2006 as it’s not just the transshipment to avoid duties that is a potential violation, but also incorrect marking relative to country of origin laws as well.
Friday, June 08, 2012
Today marks the 1 year anniversary of the introduction of our Palomino Blackwing 602 pencil for sales on Pencils.com. It's been a fun first year with alot of positive developments, including most recently our original Palomino Blackwing pencil being featured in an upcomming movie. But today is really about poetry.
As we are celebrating Literature and Poetry as our theme on the Studio602 blog this month and yesterday we launched our Pencils.com Poetry Slam contest I thought I'd share this video for a bit of inspiration. Hope you'll enter by June 19th for a chance to win a great giftset.