Wednesday, October 30, 2013

Caran d'Ache Offerings Expanding on Pencils.com Store

Earlier this summer our Pencils.com unit began offering a selection of outstanding graphite and color artist pencils from Caran d’Ache, the Swiss producer of extremely high quality art materials and writing instruments. Known as the “Maison of Haute Ecriture” the company’s products feature “Swiss Made” quality, subtle luxury, craftsmanship, authenticity and contemporary personality that set an aspirational benchmark within the creative art materials and writing instrument industry.

Originally founded in Geneva, Switzerland in 1915, as Fabrique de Crayons Ecridor the company was acquired in 1924 by Arnold Schweitzer, predecessor of the present day owners. At that time Mr. Schweitzer acquired his pencil factory he gave it the name Fabrique Suisse de Crayons Caran d’Ache in honor of a famous French artist he very much admired, Emmanuel PoirĂ©. Under the pseudonym “Karandash”, which is the Russian word for a pencil, PoirĂ© worked as a designer and caricaturist in Paris during the Belle Epoque.
The term “Karandash” is derived from the Turkish phrase “kara tash,” which means “black stone,” referring to the graphite found in pencils. He was most famous for his “Stories without words” which were printed by most of the illustrated newspapers of the time, and he is considered one of the fathers of the comic strip. In fact, the painter’s original signature, slightly modified, is still used today as the highly distinctive logo of all Caran d’Ache Fine Arts products range shown here.

We at CalCedar are extremely proud of our multiple generation association as wood supplier to Caran d’Ache and of the close relation between the family owners of both companies. This relationship began with my grandfather who travelled annually to Geneva, visiting his friends at the factory, consulting on technical matters related to wood machining and pencil making followed by a period of hiking the glaciers of the Swiss Alps. The commitment to excellence in use of quality materials and technical processes to produce superior products in a responsible manner are mutually shared values of both companies.

One important example of this long collaboration and shared values is the commitment Caran d’Ache demonstrates to supporting responsible forestry practices through the utilization of our FSC Certified slats in all of their Incense-cedar pencils throughout their product range. All of the Caran d’Ache pencils offered on Pencils.com feature FSC cedar wood in combination with superior pigments, product performance and craftsmanship. Our current offerings include the 120 strong color pallets of both their famous Pablo coloring pencils and their Supracolor watercolor range, the extensive 15 grade range of Grafwood graphite pencils and the outstanding set of Artist Series pastel selections covering 84 vibrant colors in both pencil & cube form. All these top professional quality ranges offer rich and smooth coloring performance for fine artists with great coverage and high lightfast performance. Many of these have long been used by some of the most noted pencil and fine artists past and present.
Now I’m also very excited to announce that we will be adding in the coming days and weeks a larger mix of fine Caran d’Ache products including an interesting selection of ball point pens, mechanical pencils, fixpencil and some specialty gift selections which represent totally new categories of products to the Pencils.com store. This selection has been curated to extend our commitment to creativity in offering one stop shopping for the best of wood cased pencils and a growing range of outstanding artist and writing products as we enter the holiday gift giving season and a variety of price points. While we won’t be adding any of the Ultra-Luxury fountain and ball point pens Caran d’Ache is well known for, we’ve selected a couple of classic and stylish pens that we think complement our fine and general writing pencil selections and demonstrate the great writing performance of Caran d’Ache products as well.

Also to improve our commitment to educating our customers about products we offer on Pencils.com our Studio602 blog will publish a series of more detailed product posts regarding different Caran d’Ache product ranges in the coming weeks as well.

2 comments:

Johnny (Pencil Revolution) said...

This is great news! Will you stock the Technograph? That pencil is pretty hard to find in the US and OH SO pretty!

Anonymous said...

Woodchuck, I appreciate the lengths to which you all have gone to add some of the harder to come by European pencils to your inventory, indeed the Grafwoods are topflight and should be tried by anyone who reveres a great woodcase pencil, but is there any chance you might get in some of the Japanese specialty pencils such as Mitsubishi Fude-Enpitsu 10B, Mitsubishi Super-DX 8B? These are impossible to find at retail in the West, even JetPens who carry extensive lines of Mitsubishi and Tombow products don't have them.